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So you want to be a copywriter?
Join the university-level certification program that gives you every fundamental you need to launch a rewarding copywriting career.
In 7 packed months, go from strong writer to confident copywriter — and emerge with clarity, competence, and community for life.
464 graduates trained
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Founder & Instructor
“It saved me 3-4 years of heartache”
I thought many times before taking the plunge — I thought I'd be able to go it alone, work it out myself. Now that I've taken it, I can see it would've taken me 3-4 years at least to gain that big-picture, solid understanding.
CopyTribe saves me heartache every day —
I know I'm doing it right. No more second-guessing.
It was worth every penny.
— Chani Pollins, Brand Strategist & Copywriter, chanipollins.com
“CopyTribe met all my goals”
I wanted to learn how to write copy and start my freelancing career — and I did!
CopyTribe met all my goals: the basics of writing copy, the logistics of starting your solopreneur business, and the research behind good copy. Plus, I developed my network of copywriters.
But the biggest benefit was having access to senior copywriters for all these months.
With regular critiqued assignments and weekly moderators in Slack, I had access to mentors that I couldn't have found on my own.
— Morgan Hugoboom, Content & Copywriter
"It prepared me with everything I would need as a copywriter"
As a newcomer to copywriting, I wanted to understand more about it — and how to build a copywriting business.
Now, after CopyTribe, I feel prepared and confident to do exactly that.
I was surprised at just how much input we received from coaches and Slack moderators. The clarity of the modules is excellent, with continual review of concepts — plus examples — so you don’t feel overwhelmed. It’s easy to see how much effort Michal puts into each class.
— Yitzi Smith, Email & Web Copywriter
Is CopyTribe potentially for you?
You are a...
You are a...
MANAGING-BUT-KINDA-WINGING-IT COPYWRITER
You’ve got a knack for writing words that people like to read.
Words that people look forward to reading.
They’re always coming up to you: “Loved your piece in The Yenemsvelt Jewish Times, really thought-provoking.”
And it’s true — it was thought-provoking.
You’ve been dabbling here and there as a copywriter — and doing...okay.
But you’ve been relying solely on your gut. For everything.
From
- Conducting client interviews
- Choosing your tone
- Outlining a page
...to finding viable projects to begin with!
(Where ARE all the good clients hiding??!)
The truth:
your gut (and Google) only goes so far.
That’s why you get nervous before taking on any new project.
Especially something you’ve never done before.
You’ve got a pit in your stomach.
“How do I know I can do this?”
“Why are they trusting me?”
“What's gonna happen if I fail to deliver?”
You spend HOURS trying to figure out how to get started.
You frantically pound Google and start 17 chats with ChatGPT.
You agonize for MORE hours over what to put down on paper.
You read it over with “fresh eyes,”
(code for “I couldn’t stand to look at it one more minute last night”)
then delete it.
..in SECONDS.
Goodbye, 23 hours and 11 seconds
of your life!
It’s only with
blood, sweat, and an embarrassing amount of Internet scouring
plus revision after revision
that you finally give Client what they want.
And even then...
- When the project’s buttoned up and put away,
- The invoice is all paid up,
(“Thank G-d they actually came through and paid this time!”)
you still can't bring yourself to
click on any of the websites
read any of the brochures
review any of
the letters
that you've written
because you don’t know if you did them right.
The client was satisfied, yeah, yeah…
↪ but did it bring them the results they needed?
Does your copy actually DO what it’s supposed to?
The lack of confidence is the worst.
Because...are you a REAL copywriter?
You HATE feeling like an imposter.
You wish you could know,
with confidence,
that your copy's worth paying for.
And it’s not like you haven’t tried.
You follow some top copywriters — even subscribed to their lists.
Well, people who seem like they’re good copywriters.
You think.
They share strategies that should work...theoretically.
(They also try to sell you stuff. A lot of stuff.)
But it’s so hit-and-miss.
They’re not answering the questions you really need answered.
And they’re not available to answer project-specific dilemmas and questions.
So just wing it, you told yourself.
Who needs them? I’ll use my instincts.
But that equation didn’t quite pan out.
Your instincts
+
Client’s random (but insistent) input
=
a meh, generic, untargeted mess
Translation: your copy was a cringeworthy disaster
- I’m a good copywriter
- I’m a good copywriter
- I’m a good copywriter
- No you’re not
- No you’re not
- No you’re not
And your client roster (and bank account) kinda agrees.
OUCH.
So you do it.
You shell out the cash...and buy one of those packaged courses from a brand name copywriter.
-This is it, you think.
-This is my salvation.
-Now I’ll finally know what I’m doing.
You’re so happy,
you don’t even notice that all these courses are either….
So the videos sit on your hard drive, unwatched, for months, because there’s no group energy, no assignments, and no accountability
So none of the great material gets internalized (or remembered), because you’re not concretizing it with real, critiqued work
So you feel awkward and out of place, surrounded by language you’d never use and belief systems you’d never buy into
And you realize…
- Blog posts are good
- LinkedIn posts are good
- Content-only courses are good
But they will never give you the genuine confidence and skill that comes with a structured experience + hands-on mentoring.
You are a...
CAREER-HUNTING GO-GETTER,
AKA BEST CLASS WRITER
You’re a planner, deliberator, and hard worker. The kind of person everyone wants on their group project (especially if it involves writing).
Because your writing is EXCELLENT.
You’ve been considering copywriting for a while now.
It makes sense on paper.
You can even see yourself doing it.
- Clacking away at your laptop
- Writing sharp, engaging copy
- Juggling calls with clients
- Making a living doing something you love
All from your cushy home office.
Once you're there,
an established, hardworking copywriter,
you could do well.
You know it. Your friends know it.
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Even your boss at the real estate office knows it.
(But he’s not-so-secretly hoping he won’t lose his prize secretary).
The question is:
How do you get past GO?
Where do you find someone who’s willing to take a chance on you…when you have not a sample to your name?
Where do you get the all-important samples if no one is willing to take a chance on you?
And why should someone take a chance on you, when you have no experience — and don’t know a landing page from a sales page?
It’s a vicious catch-22
that's not letting you move forward
to a career that seems like a perfect fit.
What if you had a clear roadmap to follow to give this your absolute best shot?
What if you didn't have to go it alone?
What if you could skip the guesswork — and jumpstart your copywriting career
with a foundational mentorship program?
- You’re a strong writer
- You’re a motivated, hard worker
- You’re ready to launch a rewarding copywriting career
You just need to learn HOW.
...and gain a supportive community for life.
You are a...
SKILLED DESIGNER WHO WANTS TO OFFER MORE VALUE
Design is fulfilling.
And you’re good at it.
But you’re finding that more and more clients just expect you to magically provide copy.
(Even when you don't know how to write it.)
And even the more aware clients — they want a one-stop-shop.
Especially with the kind of quality and service they’re used to getting from you.
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They want to clone you to write their copy too. And you wouldn’t mind.
It’s not just the upsell potential (although that would be amaaaazing).
It’s the fact that all copywriters are NOT created equal.
Sometimes the copy you get is
- smooth,
- compelling
- clear...
It sings.
Other times
(let’s face it,
many times),
the copy has to be
- massaged
- brought back to life
- delicately, of course — so you don’t devastate the copywriter and completely burn bridges.
Not to mention that finding + retaining top copywriting talent is tough:
($4500 for a 4 page website?!?)
(Your client: “Can’t I just work with YOU?”)
(“A 3-week wait? But I need it in 2 hours!”)
Problem is, you don’t have a rubric to evaluate copy.
You know when you’re looking at good copy — but what is it about it that actually makes it good?
You hate feeling like you can’t control your entire business.
You wish you knew enough
to train a great copywriter in-house.
Or do it yourself.
Introducing...
CopyTribe 7.0
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The university-level, cohort-based mentorship program that covers every fundamental you need to launch a rewarding copywriting career.
You can expect:
- challenges (to put your learning into practice)
- critiques (to take your copy from so-so to so good)
- personal mentors (to give you individualized feedback & advice)
Across 23 modules, 17 masterclasses, and ongoing live moderation from mentors you come to trust, CopyTribe walks you through every step of the copywriting process. Learn about every core project type, with personal guidance — and accountability that pushes you to the finish line.
And emerge with the confidence, clarity, and craft to honestly call yourself a certified copywriter.
Plus, the 14 Profitable Freelancer modules provide you with fundamentals of marketing + business — so you get ALL the tools you need to run a sustainable business, in one place.
(Because it's never as simple as get job, do job, get money. 😉)
“I gained confidence, community, a business mindset — plus instant credibility as a copywriter”
With CopyTribe, I connected to a helpful community, built the confidence to market my skills, and gained the mindset of a business owner, not a flapping freelancer.
And it opened the doors to a profitable business.
When I started out, I was hired by 2 clients because I completed CopyTribe; no questions asked.
— Adam Kirsch, AK Copywriting, adamkirsch.co
“This is not a course. It's an incubator to help launch your business”
Before, I was accepting whichever clients happened to call, without any process, and I was definitely undercharging for my services. Now, I have much more direction. I’m raising my rates, sending out contracts, and asking for deposits. I'm working on figuring out which types of jobs/clients I want to be working for (and which I don't). I'm also developing more confidence in reaching out to new clients.
CopyTribe propelled me from a scattered, shooting-in-the-dark, part-time freelancer to the owner of a bez"H growing business. That change in mindset alone was worth it!
I would recommend this course to anyone.
— Gila Arnold, The Storyseller Copywriter
"Even with 3 years of experience, I was learning new things."
I was hesitant to sign up because I’d taken other courses in the past — and I had 3 years of experience as a copywriter. But I specialize in web copy and I love Michal’s work, so I was keen to see how she approaches projects in terms of process, strategy, and research.
Michal is clear, concise and easy to understand. Even when I was already familiar with the topic, I still found myself learning because the information and examples are presented differently.
I was also surprised by the impressive amount of support from moderators in Slack. I've made strong, strategic connections through CopyTribe that I know will prove useful over the next few years. Whether I need to outsource work to other copywriters or get my work critiqued by a more experienced one — I know who to call!
— Jennie Hawkins, jenniehawkins.com
“I’d spent over $7,000 on courses. CopyTribe was the ONLY one that propelled me forward”
The ONLY course that propelled my career forward (out of many courses costing upwards of $7,000) was CopyTribe. I was able to get the actionable steps I needed, the confidence (an authority reviewed my work and gave it thumbs up!), the personal direction (like which niche is best for me) plus the leads. It gave me the start that completely launched my business.
Getting critiqued by high-level copywriters, reading and learning from other people’s work — you don’t get that ANYWHERE. I became very close with my accountability partner — we still work on jobs together and refer each other leads.
— Melanie Coffman, melaniecoffman.com
"Being held accountable made all the difference."
I found the program extremely validating. I got a solid foundation with structured instruction from a highly experienced copywriter, without sifting through 500 pages of search results.
I didn't realize I needed accountability until I took this program. And the fact that seasoned copywriters in the trenches reviewed my challenges and gave detailed feedback made the whole experience more fulfilling and validating.
This accountability means it’s more likely for members to finish the program ⇐ I say that as a person with a few courses collecting digital dust.
— Hannah Cattouse, Freelance Copywriter
“This is not just a course. It's an incubator to help launch your business”
Before, I was accepting whichever clients happened to call, without any process, and I was definitely undercharging for my services. Now, I have much more direction. I’m raising my rates, sending out contracts, and asking for deposits. I'm working on figuring out which types of jobs/clients I want to be working for (and which I don't). I'm also developing more confidence in reaching out to new clients.
CopyTribe propelled me from a scattered, shooting-in-the-dark, part-time freelancer to the owner of a bez"H growing business. That change in mindset alone was worth it!
Did I make my money back? It took only 3 months — and I participated in the course twice. From direct referrals through CopyTribers alone, I earned back nearly the full amount. And from gaining the confidence to raise my rates and reach out to new kinds of clients, I've more than made it back.
I would recommend this course to anyone.
— Gila Arnold, The Storyseller Copywriter
“I’d spent over $7,000 on courses. CopyTribe was the ONLY one that propelled me forward”
The ONLY course that propelled my career forward (out of many courses costing upwards of $7,000) was CopyTribe. I was able to get the actionable steps I needed, the confidence (an authority reviewed my work and gave it thumbs up!), the personal direction (like which niche is best for me) plus the leads. It gave me the start that completely launched my business.
Getting critiqued by high-level copywriters, reading and learning from other people’s work — you don’t get that ANYWHERE. I became very close with my accountability partner — we still work on jobs together and refer each other leads.
— Melanie Coffman, melmarketingmagic.com
Go from skilled writer to
confident copywriter
In 7 intense months, you'll get the knowledge, skills, critique, mentorship, and accountability
to grow your copywriting career with confidence.
- Learn the most critical copywriting + persuasion techniques
- Write with results in mind
- Command respect from your clients
- Accept work with confidence because you actually know what you're doing
- Tackle projects without a pit in your stomach because you've got a process down pat
- Become an invaluable member of your client's marketing team
- Scrounging for clients
("Where are they all hiding??) - Wondering how much to charge
(Google’s range for website copy pricing is $25-$25,000???) - Begging for payments (How could it be that a CHESED organization isn't even paying me?!?)
- Giving clients HOURS of your time, unpaid ("We just have one small question")
- Cold emailing despite ZERO responses (doing the same thing over and over again, a la Einstein)
- Accepting every willing client (even the ones who say “the check is in the mail!")
“So...what will I get in CopyTribe 7.0?”
✔ The Writer Accelerator: a self-guided playbook with a clear overview of writing best practices and 5 clarity-boosting strategies — to sharpen your skills before jumping into the copywriting classes
(Value: $xxx)
✔ ONE LIVE meet-and-greet group call to get acquainted (before we start reviewing each other's work...and becoming each other's biggest supporters)
✔ TWENTY-THREE content-packed Craft of Copywriting Modules that will turn you from a “writer-for-fun” to “writer-for-funds”...and serve as the foundation of any copywriting you’ll ever do
✔ SEVEN make-it-real challenges, carefully notated and scored by handpicked pros, so your knowledge goes from “theoretical” to “practical” (and you build an A-list portfolio too)
✔ LIFETIME access to all videos + recordings, so you can review trainings on your own time (read: SUPER relevant client project just materialized, and you need a refresher ASAP)
✔ VISUAL-HEAVY slide decks from all trainings, so if you need to review any of the modules in 2 or 3 years’ time, you've got everything you need, clearly laid out + easy to find
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✔ TWELVE comprehensive cheatsheets, including actionable checklists for conversion copy, research, and emails. Don't wonder if you're on the right track — refresh your knowledge in seconds with skimmable cheatsheets and guides
✔ COMPLETE VAULT of 11 past copywriting masterclasses from expert marketers, including Justin Blackman, Eden Bidani, Jacob McMillen, Shlomo Genchin, and more
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✔ THE TWO-PART Writing Mastery Course — two modules covering the core fundamentals of strong writing, because great writing is a prerequisite for great copywriting
✔ FULL ACCESS to our private Slack community so you enjoy eye-opening conversations, warm camaraderie, and invaluable relationships (read: future collaborations) with professionals you come to know and trust
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✔ REGULAR OFFICE HOURS from experts so you get your questions answered (“How do I answer THIS client?!”), insightful guidance as you figure it all out (“Am I applying this formula correctly?”), and support from warm, experienced copywriters who get it
✔ SUPPORTIVE mentors who get to know each member and serve as their point-person throughout the program (each of them are successful CT grads)
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✔ LIFETIME ACCESS to the alumni community once the program is over so you gain a large network of experienced copywriters and designers (a great source of opportunities and advice!)
✔ THE ULTIMATE Copywriter’s Pricing Guide — a 97-page directory that gives new (and not-so-new) copywriters clear pricing direction for 105 common copy types — plus FAQs on pricing fundamentals — to save you the agony of second-guessing every quote, and make sure you’re not highballing...or lowballing
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THE CONFIDENT Copywriter Template Vault AKA Michal’s treasure trove of client management and research frameworks.
Skip the Google-frenetics (Whaaaat? 3.8 million results for “client questionnaire”???) and use the templates Michal's team uses every day for their agency clients. Save hours of time and project confident professionalism.
The vault includes:
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✔ THE COMPREHENSIVE Client Discovery Questionnaire Packet that Michal's team uses (for every single client) to get the information they need to write high-converting copy — without pulling teeth or spending hours on the phone. Includes versions for smaller projects and larger projects
✔ NON-PROFIT Discovery Questionnaire tailored to NPO clients, so you don’t have to spend hours editing your questionnaire — and won't forget essentials, like asking about their donor base
✔ TARGETED LinkedIn Profile Questionnaire so you can gather all the info you need to write a compelling client profile with just one meeting (and zero “just one more question!” emails)
✔ THOROUGH Competitive Analysis Template so you can analyze your client's industry, organize your findings, clarify their positioning in relation to their competition…and show your client you know how to approach a project strategically
✔ THE COMPREHENSIVE Customer Interview Template with 33 tried-and-tested-and-refined questions to get maximum value — so you avoid pat answers and shallow insights like “Great product! Super useful!”
“So...what will I get in CopyTribe 4.0?”
Brace yo’self...it’s a LOT.
✔ One LIVE meet-and-greet group call to get cozy and comfortable (before we all start tearing each other's work apart...and becoming BFFs)
✔ Nine CONTENT-PACKED Craft of Copywriting Modules that will turn you from "writer" to "profit-generator"... and serve as the foundation of any copywriting you’ll ever do
(Value: $4500)
✔ Eight FUNDAMENTAL Marketing, Pricing, Business & Client Modules you must know by heart if you plan on doing any kind of (profitable) freelance work in this lifetime
(Value: $3600)
✔ Eight make-it-real challenges, carefully notated and scored by handpicked pros — so your knowledge goes from “theoretical” to “practical” (and you build an A-list portfolio too)
(Value: $2800)
✔ Lifetime access to all videos + recordings, so you can review trainings on your own time (read: SUPER relevant client project just materialized, and you need a refresher asap)
(Value: $1500)
✔ Visual-heavy slide decks from all trainings, so if you need to review any of the modules in 2 or 3 years’ time, you've got everything you need, clearly laid out + easy to find
(Value: $1200)
✔ Detailed peer reviews of your work from talented writers like you (on top of the designated challenges), so you get clear, specific feedback on what you’re doing right — and where you can improve
(Value: $499)
✔ The Comprehensive Copywriter Contract We've spent 4+ years refining — with ALL the terms & clauses that will protect you (so you don’t have to learn through *pricey* mistakes and weeks of grief)
(Value: $195)
✔ Exclusive access to our buzzing Slack community so you enjoy eye-opening conversations, warm camaraderie, and invaluable relationships (read: future collaborations) with copywriters & designers you come to know and trust
(Value: $3000)
✔ Regular Office Hours from experts so you get your questions answered (“How do I answer THIS client?!”), exceptional guidance as you figure it all out (“Am I applying this formula correctly?”), and support from warm, experienced mentors who get it
(Value: $2400)
✔ THE ULTIMATE Copywriter’s Pricing Guide with clear pricing and guidelines for 26 core copy types — to save you the agony of second-guessing every quote, and make sure you’re earning every dollar your work is worth.
(Value: $99)
“It saved me 3-4 years of heartache”
This course is worth every penny!!!
I thought many times before taking the plunge — I thought I'd be able to go it alone, work it out myself. Now that I've taken it, I can see it would've taken me 3-4 years at least to gain that big-picture, solid understanding. CopyTribe saves me heartache every day — I know I'm doing it right. No more second-guessing!
— Chani Pollins
"A catapult into the world of copy that’s intense, fun — and life-changing!"
CopyTribe catapults you straight into the world of copy.
It’s comprehensive, stimulating, hands on — it’s very intense but also fun!
Michal is a gifted teacher who explains concepts fully and with many examples, and her decks are so clear that it’s easy to make up a missed class.
Plus she always sprinkles in a little humor!
CopyTribe has changed my life. I felt prepared and ready to work (I even had work lined up!) before the program was over.
I used to teach and work long, stressful hours for not-so-much pay. Today, I love every second of my job!
CopyTribe opened so many opportunities for me to contribute to my family’s parnassah more significantly.
— Michal Lieff, Founder & CEO, Presence Marketing
“CopyTribe changed the trajectory of my career”
Every year, I’d read — and re-read — the launch emails, but something always held me back from signing up. Although I’m a writer, I wasn’t sure I’d like copywriting — I thought it would restrict my creative freedom and be too business-y.
When I saw the announcement for CopyTribe 6.0, I thought: let me try. Maybe this could work for me.
Now all I can say is... I'm so grateful. I now know how to write copy and run a successful copywriting business — my eyes have been opened to this diverse, expansive field. I love the variety of projects I’ve been honored to work on. It’s hard to imagine why I’d ever thought copy wasn’t for me.
CopyTribe has been a gift that changed the trajectory of my career — and my life.
— Naomi Raksin, Copywriter and magazine writer
"The best copywriting course I've taken"
I've worked as an in-house copywriter at a medical school and as a contractor at top-tier agencies like Ogilvy and Razorfish, but I still felt there were gaps in my knowledge and skill sets. So I took a number of online copywriting courses. My experience confirms that CopyTribe is the BEST in terms of the organization of its content, feedback, support, and accountability.
I particularly value the detailed reviews and challenges. Completing these assignments honed my skills in copywriting AND strategy. It also helped me expand my existing portfolio. I am also grateful for the bonds I built with my copy coaches and fellow Tribers. They are helping me move forward so I feel empowered and supported.
CopyTribe is a high-ticket programme — but worth every dollar and minute spent.
— Eloïse Lau, Copywriter
And that's not all 😊
In the second half of the program, the Profitable Freelancer segment, you’ll get:
✔ THIRTEEN value-packed Business Management Modules that set you up with every fundamental you need to run a successful freelance business — marketing, lead generation, client management, and more
✔ THREE make-it-real challenges
reviewed and scored by seasoned business owners and marketing pros. So your knowledge goes from theoretical to PRACTICAL
✔ EIGHT go-to cheatsheets
you'll pull out again and again. Get short, skimmable summaries of the core points of each module so you can refer to them whenever you need.
✔ LIVE Portfolio-Pro Workshop
so you can actually get started on your portfolio with live guidance — and without the procrastination, frustration, and agonizing that comes with trying to do it alone!
✔ THE COMPREHENSIVE Freelancer Contract with all the essential terms & clauses Michal and her team have compiled over 10+ years and dozens of conversations with colleagues
THE PROFITABLE Freelancer Template Vault
AKA Michal’s treasure trove of client management templates.
Skip the Google-frenetics and use the templates Michal's team uses every day for their agency clients.
Save hours of time — and project confident professionalism.
The vault includes:
✔ THE ABRIDGED Email Agreement Template so you can set expectations + define scope within a short, uncomplicated email — and know you haven't left out anything crucial
✔ THE COMPLETE Proposal Template
with the 8 must-have sections of a complete, winning proposal (so you can build your own template to use again and again — without starting from scratch)
✔ THE COMPLETE Guide to Best Freelancer Apps so you can skip wasting money on apps you'll never use — and set up your business with the apps loved by countless other freelancers like you
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✔ EXHAUSTIVE Retainer Contract refined over years + based feedback from dozens of copywriters, so you can set up successful (read: profitable + resentment-free) retainers where both you and your client win
(Value: $195)
✔ COMPREHENSIVE Freelancer Contract that you’ll pull out over and over again, adapting for the project at hand — and feeling confident that the scope, timelines, and deliverables are crystal-clear and everyone’s interests are protected.
(Value: $69)
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✔ GO-TO Checklists that you’ll pull out again and again as you set up and run your business for maximum success, efficiently and painlessly
(Value: $49)
“Details, details, I want details!”
What’s inside those modules?
37 content-packed modules to help you become
skilled, confident, and empowered
PRE-REQ 01
SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS
Part One
In this module, you’ll:
- Discover the secret behind why some writing is SO MUCH MORE compelling than others
- Learn 5 strategies to mercilessly keep your writing fluff-free
- Review why active writing is so much better than passive
- Understand what “symmetrical” writing is and why it’s a crucial ingredient of good writing
PRE-REQ 02
SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS
Part Two
In this module, you’ll:
- Discover the top 3 ways to make your writing more musical
- Find out what weasel words are (and how to avoid them like a toddler who doesn't want his face wiped)
- Learn 3 ways to keep readers from falling asleep over your work by writing FRESH
- Practice the 7 strategies during a LIVE workshop segment
MODULE 01
LET’S GET THIS PARTY STARTED
Introduction to Copywriting
In this module, you’ll:
- Clarify the differences between copy & content — and why it even matters
- Get familiar with the different types of copy out there — and start thinking about which may be most suited to your strengths
- Gain a solid understanding of the marketing funnel — and how your copy plays a role
- Discover the 10 Commandments of Good Copywriting — with clear rationales and dozens of live examples
MODULE 02
THE PRINCIPLES OF PERSUASION
7 Techniques You Need to Ensure Effective Copy
In this module, you’ll:
- Understand the role of persuasion in effective (not cringey!) copywriting
- Get introduced to Cialdini’s 7 Principles — and analyze real-life examples of each one
- Develop tools + methodologies to start applying each principle in your own copy — so it becomes 10X more effective
MODULE 03
MARKETING STRATEGY 101
An Overview of Marketing + How to Think Like a Strategist
In this module, you’ll:
- Learn what strategy really means — and how copywriting fits into the puzzle
- Understand what makes marketing strategy successful (and why it can fall flat)
- Learn the steps you can take to train yourself to think like a smart marketer
MODULE 04
CATCH MY ATTENTION, QUICK!
How Copy and Design Work Together to Hook the Audience
In this module, you’ll:
- Identify the anatomy of a strong ad: 3 core building blocks
- Learn the ABC formula that ensures a striking, resonant ad
- Understand why copywriters need to think design — and how to convey visual direction
- Determine the balance between body copy and your customer’s level of awareness
- Analyze 15 examples of real ads — and dissect what makes them great
MODULE 05
BYE-BYE BUZZWORDS...AND BALONEY
Everything You Need to Know About Writing Creative Copy
In this module, you’ll:
- Master the 7 eye-grabbing devices behind real-life ads — and learn how to use them yourself
- Discover 3 frameworks to structure ads and ensure they hit all the right spots
- Get an overview of ad sizes & types — and the tricks that will make them stand out
- Learn how to best determine the ad type your client needs — even when they don’t know
- Explore the 3 technical tricks that will take your ad copy to the next level
MODULE 06
DON’T STARE AT A BLINKING CURSOR: PART 1
The Copywriting Research Process
In this module, you’ll:
- Understand why research is a defining characteristic of copy
- Get familiar with the 5 stages of customer awareness
- Distinguish between “customer awareness” and “customer motivation”
- Learn the 4 secrets you MUST know about your customer before writing a word of copy
- Discover how to capture your customer’s voice — and let it write copy for you
MODULE 07
DON'T STARE AT A BLINKING CURSOR: PART 2
The Copywriting Research Process
In this module, you’ll:
- Gain detailed direction for the 5 practical steps you need to properly research your client’s business
- See what research actually LOOKS like in real life (hint: it doesn’t involve copying competitor sites)
- Review key principles of a thorough competitive analysis
MODULE 08
HOME PAGES, LANDING PAGES, SALES PAGES — OH MY!
Intro to Conversion Copy for the Web
In this module, you’ll:
- Identify the different types of conversion copy — and know when to use each one
- Understand what "ONE reader" means — and how it should affect your copy…big time
- Map out the components of a compelling "hero" section
- Learn what makes a call-to-action inspire action — and review creative, effective examples from the wild
MODULE 09
ANATOMY OF A HOMEPAGE
A Section-By-Section Guide to Crafting Compelling Homepages
In this module, you’ll:
- Take a deep dive into the different sections of a homepage — and understand when you need each one
- Learn the importance of section hierarchy — and how to map it with confidence
- Grasp the significance of symmetry — and how to practically implement in your copy
- Get a proven process for tackling a homepage, from start to finish
MODULE 10
BRAND VOICE 101
How to Define, Develop, and Bring to Life a Brand's Voice
In this module, you’ll:
- Understand what voice is and why it even matters
- Learn how cadence, sentence length and structure, and word choice all play into voice
- Get a sampling of the many, many voice types that exist
- Analyze dozens of real examples to unearth what plays into brand voice
MODULE 11
BRAND VOICE 102
How to Find Your Client's Brand Voice — And Your Own
In this module, you’ll:
- Understand how to avoid the newbie faux pas of sounding like every other copywriter
- Hone your ability to guide clients in developing a voice that suits their brand
- Master the art of writing copy that doesn’t sound like you trying to be someone else
- Discover how to create a “Mini Voice Guide” you can sell to clients
MODULE 12
THE COPYWRITER'S GUIDE TO AI
How to Use AI to Write Smarter, Not Harder
In this module, you’ll:
- Learn how to approach AI as a copywriter — and communicate your human value to prospects
- Discover the best AI writing tools — and what to use them for
- Understand what makes AI writing sounds so robotic — and how to avoid sounding like that
- Find out how to incorporate AI into your workflow to amp up your efficiency (and earning power)
MODULE 13
WEBSITE COPY 101
Everything You Need to Know to Structure a Full Strategic Website
In this module, you’ll:
- Appreciate branding vs. conversion goals — and how they impact site development
- Discover how user flow informs site architecture
- Determine which pages your website needs — and why you *can* have too many
MODULE 14
BEYOND THE HOMEPAGE
Deep Dive into About, Team, and Services Pages
In this module, you’ll:
- Explore the key components of About, Team, and Services pages
- Learn how to structure these pages for different industries
- Discover 3 easy ways to add value for your client (without much more work on your end)
MODULE 15
NONPROFIT COPYWRITING 101
How to Write Effective, Emotive, and Non-Cheesy Copy for a Cause
In this module, you’ll:
- Learn how nonprofit copywriting differs from other forms of copywriting
- Discover the 4 cardinal rules of NPO copywriting
- Review the 7 Principles of Persuasion through the lens of NPO copy
MODULE 16
NONPROFIT COPYWRITING 102
How to Tackle 4 Core Types Of NPO Copy — Without Turning Donors Off
In this module, you’ll:
- Discover the most common forms of nonprofit copy
- Learn the structures & strategies that work for each
- Understand the difference between positive and negative emotional appeal — and how to deeply resonate without turning people off
- See dozens of real examples of NPOs that got it right — or very, very wrong
MODULE 17
BROCHURES 101
How to Strategize, Write & Lay Out Brochures That Work
In this module, you’ll:
- Learn the 4 essential questions you need to answer before you can start writing a brochure
- Review the different types, lengths, and styles of brochures — and when to use which
- Get a foolproof template you can reliably customize for every brochure project
- Grasp a clear overview of the 8 essential brochure elements (+ a few optional)
MODULE 18
INTO THE AMAZON — AND OTHER ECOMMERCE JUNGLES
Navigate the Complex World of Ecommerce Like a Pro
In this module, you’ll:
- Grasp the core components of effective Amazon copywriting
- Understand how product descriptions differ from other kinds of copy
- See how ecommerce websites differ from other kinds of copy
- Walk away with an understanding of the fundamentals of ecommerce & the different ways you can package ecommerce deliverables
MODULE 19
SO YOU NEED TO WRITE A VIDEO SCRIPT
How to Write Engaging Scripts that People Want to Watch
In this module, you’ll:
- Understand the copywriter’s role in video scripts
- Discover what makes video scripts different from other copy types
- Break down the diverse types of video scripts — and the goal of each one
Take a deep dive into explainer and brand videos - Learn how to set up your video script deliverable — and how to convey visual and audio direction
MODULE 20
CONTENT WRITING 101
Comprehensive Guide to Blog Posts
In this module, you’ll:
- Appreciate the goal of content marketing — and learn how it impacts your messaging and tone
- Understand why a blog post ≠ LI post ≠ an article ≠ email and how to get started writing them
- Recognize the elements of a strong case study and why your client benefits from it
- Learn how to develop and write an informational press release that doesn’t put readers to sleep
MODULE 21
HOLD THE SPAM!
Essentials of Effective Email Marketing
In this module, you’ll:
- Review the 4 core components of every email
- Learn how to optimize those elements for engagement + clicks
- Understand how to craft compelling subject lines (and why they're so important)
- Identify when email marketing makes sense — and when to ESP (or not)
- Master spam-free techniques for unignorable subject lines — plus considerations for length and design of your copy
MODULE 22
HOT AND COLD EMAILS
How to Create Cringe-Free Email Sequences and Pitches
In this module, you’ll:
- Learn the main types of email sequences — and when to use each
- Understand what a cold pitch looks like — and how to effectively craft one
- Gain persuasion- and copy-based strategies to make your emails highly readable
- Get introduced to key email metrics — and learn how to actually know if your email was effective
MODULE 23
CHOOSE YOUR CAREER PATH
Agency, In-house, Freelance, or Hybrid — Which is Best for Me?
In this module, you’ll:
- Gain a broad understanding of a day-in-the-life of different types of copywriters
- Hear insider pros and cons from seasoned copywriters on each of these paths
- Learn which type of copywriting career matches best with your personality — and lifestyle needs
- Get answers to pressing questions about your dream copywriting job
“CopyTribe doesn’t make you a good writer. It makes you a confident marketer”
Not only does CopyTribe teach you about the different elements of copy and how to write each one, but you also get this deep and holistic understanding of marketing in general. So you’re more than a good writer; you’re a great marketer, with the tools to write compelling copy and the confidence to accept jobs. Thanks to everything I learned, I’ve been able to really accelerate the growth of my fundraising and PR business.
Plus, I got to know other copywriters just like me in Slack and even better — work with them. I’ve already collaborated with another CopyTribe member on multiple projects.
I would definitely recommend this course to anyone considering a career in copywriting.
— R’ Shmuel Kamenetzky, Fundraising Consultant
“You will not find a better teacher than Michal.”
Sure, she has an incredible gift for structuring information in a way that just goes into your brain and stays there. But way more important? She really really — and I mean really really — cares about your success. Yes, even if you're student #589 in her 7th cohort.
The level of commitment Michal gives her community is beyond compare. I don't know how she does it (and she makes it look effortless too!) but the support you get from CopyTribe is unparalleled. And that — more than any of the very many skills you'll gain in the program — is what will transform your career.
— Nikki Elbaz, nikkielbaz.com
“I felt very supported.”
I was amazed at the level of thought and detail. It wasn't surprising, because I'd heard it was a good program, but the details were impressive. Everything was so well-organized, from the class structure to the challenges and even the schedules.
I also felt very supported, because I knew I could always ask questions if I didn't understand something. It was very clear that I wasn't alone.
— Sara Landau, Copywriter
MODULE 24
YOU ARE NOT A FREELANCER
Mindset, Money & Other Key Secrets You Need to Know
In this module, you’ll:
- Understand how shifting from a freelance to business mindset makes all the difference to your bottom line
- Prioritize WHICH jobs you want to accept — and know what to do to get started
- Learn the eye-opening truth about niching: why it actually gets you more work — not less
- Discover how to build your own brand — and boost your value in the process
MODULE 25
BUT...HOW DO I PRICE THIS???
A Comprehensive Guide to Pricing & Packaging: The Fundamentals
In this module, you’ll:
- Learn a proven, flexible formula for setting your prices
- Understand the value of tracking your time...even if you’re the Big Boss
- Determine the factors to consider when making the final pricing decision
- Appreciate why pricing by the hour will mostly shoot you in the foot (but when it can work well)
MODULE 26
PRACTICAL PRICING PRINCIPLES
A Comprehensive Guide to Pricing & Packaging: Getting Practical
In this module, you’ll:
- See how to determine prices that are fair for you AND for your client
- Discover the strategy behind raising prices so clients don’t go AWOL
- Learn how to put together attractive, value-loaded packages that aren’t overwhelming for you
- Understand the pros and cons around publicizing your rates
MODULE 27
WHERE THE GOOD CLIENTS ARE
How to Spot Great Clients — and Avoid the Bad Apples
In this module, you’ll:
- Learn why a rock-solid process solves problems before they develop
- See how to filter those clients you DON’T want to work with
- Develop a process for responding to inquiries based on their quality
- Find out what tech freelancers use to set up calls, create and send proposals, and invoice clients
MODULE 28
SECRETS OF THE NO-BRAINER SALE
How to Own the Sales Process and Close the Deal
In this module, you’ll:
- Learn the real purpose of the “sales call” — and how you don’t have to sell yourself
- Develop the skills to take command of sales calls — projecting confidence and answering tough questions
- Discover the 5 core elements of a high-converting proposal
- Determine when to create a proposal, and when to use other low-intensity agreements
MODULE 29
COOL AS A CUCUMBER PART 1
How to Manage Clients So You Don’t Develop an Ulcer — and They Don’t Stop Singing Your Praises
In this module, you’ll:
- Learn the 6 core steps of any successful freelance project
- Understand what great onboarding looks like — and why it’s so valuable
- Get the tools you need to develop your own processes — and make your clients happy
- Discover the most common pitfalls of client management...and how to avoid them
MODULE 30
COOL AS A CUCUMBER PART 2
How to Write Professional, Polite Emails That Get Positive Responses
In this module, you’ll:
- Grasp the fundamentals of professional emails (and why no service provider should be without these tricks)
- Understand why offering a way out is crucial (and how NOT to do it wrong)
- Learn how to remove emotional responses from your emails...even when you're upset
MODULE 31
TRICKY & STICKY EMAIL WORKSHOP
Practical + Professional (and Sanity-Saving) Email Strategies
In this module, you’ll:
- Master the art of the positivity sandwich — and learn when to use it (and when not)
- Get language to respond effectively to requests for “just a little” free work
- Learn how to respond firmly and maintain your boundaries, without turning off your client
- Know when an email *needs* a call in response — not an email response
- Get strategies for productive — not annoying — email follow-up
MODULE 32
NON-SLEAZY MARKETING 101
How to Predictably Generate Leads (Without a Cent on Paid Ads)
In this module, you’ll:
- Take the marketing know-how you’ve developed so far and start applying it to your own marketing
- Learn the pros and cons of inbound vs. outbound marketing
- Understand the role of LinkedIn and other social media in networking and attracting the right clientele
- Understand what “business development” is and how it complements marketing
- Take your marketing “vitals” — the 3 prerequisites for healthy business growth
MODULE 33
BUILD A LEAN, MEAN MARKETING MACHINE
How to Outline and Execute an Effective Marketing Plan for Your Clients — or Yourself
In this module, you’ll:
- Get introduced to the SWON method — and tap into your natural strengths to ignite your business
- Discover how to craft a practical marketing plan — and why you can’t skip goal-setting
- Understand differences between digital and traditional channels and how to choose the right ones
- Learn how to prioritize based on a given budget (even when it’s tight)
MODULE 34
THE PICTURE PERFECT PROFILE
How to Build a Sales-Boosting LinkedIn Profile — Even if You're Not on LinkedIn
In this module, you’ll:
- Identify the goals of a LinkedIn profile
- Learn how to represent yourself in a professional + engaging way
- Get an overview of the different profile elements
- Learn how to optimize each one
- Grasp why some headshot or image — even your logo — is better than none
- Learn how to apply best copy practices throughout your LinkedIn profile
MODULE 35
THE ZERO-FLUFF LINKEDIN WORKSHOP
How to Use LinkedIn to Get More (and Steadier) Leads
In this module, you’ll:
- Learn how to build a lead-gen system using strengths you already have
- Understand how to leverage the 2 crucial elements of any LinkedIn strategy
- Reveal how to create interesting, easy-to-read posts that people want to engage with
- Learn when to accept connection requests — and when to decline
MODULE 36
THE IT FACTOR
What Sets Apart Star Freelancers
(And How You Can Become More Like Them)
In this module, you’ll:
- Understand what makes people refer a professional — and how to be that person who gets referred
- See examples of no-nos and must-dos when asking for help or guidance
- Learn the best way to phrase a question to get the most (and most helpful) responses
MODULE 37
CANVA PORTFOLIO PRO
Design a Standout Portfolio Without Spending Hundreds of Dollars
(Or Crying From Frustration)
In this LIVE workshop — from our Legendary Queen of Tech, Malky Rochlitz — you’ll:
- Learn your way around Canva (you only need a free account)
- Choose a portfolio type and template — website or PDF
- Easily customize it to match your style and need
- Create impressive-looking mockups of your work — without hiring a designer
"CopyTribe showed me clearly: I can do it!"
As a newer copywriter, I considered CopyTribe because I felt stuck: I had no clients, but was hesitant to market myself because I lacked experience. CopyTribe was the perfect combination of copy skills & business, plus the accountability to make sure I stuck with it.
The challenges enormously impacted my confidence. First, they forced me to sit down and write the darn thing. And I was blown away by the HUGE difference it makes when you get your copy critiqued. The feedback was thoughtful, respectful, and full of detail — I learned a lot and felt very supported.
— Judith Hyams, Conversion Copywriter
“You learn by doing — the best way to learn”
I was a complete and total newbie, and today I have a bit of real-life experience, including a taste of working with clients. That is the best result a course can provide. Plus, I actually got my first paid projects directly through the CopyTribe community!
One of my favorite parts of the program were the Q&A calls — because we could interact live and get answers to our questions. What I truly appreciated about Michal and her team: EVERY question is answered if time permits.
I believe the true value of the program lies in the critiques. I'm grateful that the course allows us to do "challenges" and get feedback on them from successful professionals in the field. I gained both experience and confidence from every challenge.
— Silvia Adamyova, Copywriter & Content Writer
But that’s not all
Included in CopyTribe 7.0 are twenty four
value-popping bonus masterclasses from copywriting and business experts
Bonus #001
LIVE! BONUS MASTERCLASS from launch copywriter and strategist Kirsty Fanton
Fundamentals of Launch Copywriting
Foundations for Planning Effective Course Launches — the Copy and Strategy
Kirsty is a launch copywriter and strategist who's been working with big-name personal brands in the online course space since 2018. She believes the best strategy for your business (what you sell, how you launch, the boundaries you set, the way you stretch and grow — all of it!) is based on a number of highly contextual things, like who you are, what makes you tick, who you’re selling to, and what you’re really, really good at.
In this bonus masterclass, you’ll learn:
- What elements do I need in place before planning a launch?
- What are the most common assets that are required in a launch?
- What are the different kinds of launches and when would I choose one over another?
- How does the copy differ for launching a brand new, untested course versus a course with a history of success?
- Is there a magic word count for sales pages?
- How do I create a sense of urgency or scarcity without being overly pushy?
Bonus #002
LIVE! BONUS MASTERCLASS from
Mad Brand Strategist & copywriter Chaya Glatt
The Art & Science of Business Naming + Why Your Persuasion Skills Won't Be Wasted
With her research-driven structure and proven process, Chaya Glatt has been naming standout companies and brands for over 6 years.
In this bonus masterclass, you’ll get answers to these questions:
- Why does a business name matter so much?
- How does your brand’s positioning play into its name?
- How important are your competitors when you’re developing your name?
- How do you ensure people will connect to your brand name?
- How do you get your client to pick just ONE name?
Plus! 3 super-useful checklists for before, during, and after your naming presentation
Bonus #003
LIVE! BONUS MASTERCLASS from Chayale Kaufman, campaign strategist & content creator
Campaign Strategy 101
How to Craft a Strong, High-Performing Multi-Channel Campaign
Chayale Kaufman is founder of the Jewish Content Network and ConsultWrite Media. She works closely with Jewish media worldwide to spearhead successful marketing campaigns. For over 18 years, she and her team have led thousands of campaigns, built strong relationships with the media, and gained a deep understanding of what makes a campaign soar — or fail. With deep industry experience and powerful connections, Chayale moves marketing mountains to create incredible campaign results.
In this bonus masterclass, you’ll learn:
- How do I approach a marketing campaign? Where do I start?
- How do I decide which marketing channels to use?
- What are the core differences between digital and print channels? When would I want to use one over the other?
- How do I measure or analyze the results of a campaign?
- What could cause me to make changes mid-campaign?
Bonus #004
LIVE! BONUS MASTERCLASS from copywriter & strategist Chana Greenstein
ESPs for Dummies
Everything You Need to Know About Tags, Segmenting, and Managing an Email List Effectively
Chana Greenstein manages the strategy, marketing, and tech for digital product launches. Her clients range in their industries and offerings — and they're all making money online selling courses, summits, and memberships. Chana has fun playing with the tech, managing her team, and celebrating successful launches with her clients.
In this bonus masterclass from Chana, you’ll learn:
- How to navigate the basics of sending email campaigns and automations
- Key features of different ESPs and whether you need them (or not)
- How to know what tags to use — and how to name them strategically
- How to get people signed up to the email list
Bonus #005
LIVE! BONUS MASTERCLASS from Founder & Chief @ Beliyf, Mark Sampson
How to Stand Out
Among a Zillion Freelancers
Use the CORE Framework to Powerfully Differentiate
Mark Sampson is Chief @ Beliyf, creator of the CORE Difference framework, and trusted counselor to founders, CEOs, and leadership teams of growth-stage businesses. He’s spent the last 14 years exploring the unique spirit that powers every great company, and learned how to uncover who organizations are — beyond what they offer. He shares his CORE Difference framework with founders through his writings, speeches, and advisory work.
In this masterclass, Mark will teach you how to uncover the CORE Difference of your own freelance business, and how to use it to stand out.
You’ll get answers to these questions:
- How do I build a business that feels true to myself?
- How do I differentiate myself from the million other copywriters/designers/developers out there?
- How do I identify my essence so I can make key marketing & business decisions that align with that?
- How do I stand out in an authentic, meaningful way?
Bonus #006
LIVE! BONUS MASTERCLASS from award-winning business consultant Estie Starr
The Client Conversion Kit
A Predictable System to Turn Your Leads Into Buyers
Estie Starr built a multiple six-figure business in under two years with zero dollars in ad-spend (while raising five kids!). She is an award-winning business consultant and marketing strategist who helps small business owners earn more money with less headache.
She believes every person can build a professional business doing what they love — and make money at the same time.
In this bonus masterclass from Estie, you’ll learn:
- A proven method for landing your first 10 clients
- The key to attracting your ideal clients without paid advertising
- The science behind a sales call that enables you to smoothly close deals
- The secret to creating viral word-of-mouth campaigns
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Bonus #004
EXCLUSIVE LIVE! BONUS MASTERCLASS
from Naomie Rubner, brand strategist and copywriter
CREATE AND CURATE A
BRANDED SOCIAL MEDIA PRESENCE
Everything you need to know about social media management — and content
After 5 years of digital marketing at Mishpacha Magazine, Naomie Rubner today develops and manages scroll-stopping social media for businesses that are ready to be noticed. With her data-driven process, caffeinated creativity, and weakness for alliteration, Naomie transforms businesses into memorable brands.
In this bonus masterclass, you’ll discover:
- How to translate your client's brand into a cohesive (and strategic) social media presence
- The do's and don'ts of social media copy
- How to show up online authentically while creating the results you want
- The process behind smooth and savvy social media management
- The social media mindset hacks that will serve you and your clients
Plus, you’ll get full access to:
Complete CopyTribe Vault
of 11 Expert Masterclasses
“This Doesn’t Sound Like Me!”
By Justin Blackman
The 3-letter System for Avoiding Those 5 Words Every Writer Dreads
The Landing Page Crackdown
By Eden Bidani
What Makes Landing Pages Actually, Really Work
The Copywriter’s Ultimate Guide To SEO
By Jacob McMillen
Everything a Good Copywriter Needs to Know About SEO
ChatGPT Named This Class
By Shlomo Genchin
How Smart Copywriters Leverage Artificial Intelligence to Become Stronger and Waaaay More Efficient
Pitch Decks 101
By Jack Zerby
Create Pitch Decks that Impress Investors and Help Bring Your Ideas to the World
The Building Blocks Of Masterful Branding
By Elisheva Perlman
How to Consistently Craft a Killer Creative Brief — and Use it to Create Unignorable Brands
Social Media Management
and Branding
By Naomie Rubner
How to Create and Curate a Branded
Social Media Presence
Creating Viral Videos
By Zach Atherton
How to Write Compelling, High-Converting Video Scripts
SEO Fundamentals
By Fay Friedman
How to Drive the Traffic that Drives Conversions
Is Freelance for Me? And Other Tough Questions You Need to Ask Yourself
By Shaina Keren
How to Maximize Your Unique Potential in Today's Copywriting Landscape
Design for Non-Designers
By Chaya Murik
Visual Hierarchy & Contrast — and Why They Matter
Complete Profitable Freelancer Vault
of 7 Expert Masterclasses
All-Weather Clients
By Abbey Woodcock
How to Consistently Fill Your Freelance Client
Roster With High-paying Clients...Without Samples, Years of Experience, or a Website
Align Price and Position...
and Land Better Clients
By Amy Posner
How to Position Yourself as the Service Provider
That Clients are Lining Up to Hire
Master the LinkedIn Game
By Yoel Judowitz
Generating Leads and Growing Your Business with Great Content
The Freelancer's Guide to Business Setup
By David Fryman
Legal Advice for Freelancers From a Seasoned Lawyer
The Elegant Sales Conversation
By Dov Gordon
How to Master the Sales Call Even if You Hate Selling
3 Priceless Pillars of a Pitch
by Laura Lopuch
How to Write Cold Emails That Convert
Business Mindset — It's Not Ra-Ra
by Rachel Fakheri
How to Actually Build Your Business and Break Through Barriers With Practical Mindset Techniques
PLUS!
TWELVE ridiculously useful cheatsheets
AKA the stuff you'll pull out again and again when writing copy for real clients
These are the files you will always go back to — so you never have to start from scratch...
and you never need to feel that pit in your stomach.
10 Commandments Cheatsheet
Your go-to checklist for any piece of copy you produce.
- 10 key rules that every piece of copy needs to follow
- Easy-to-scan sweep check before sending off copy to a client
- Reminders of the fundamentals that sometimes get lost in the weeds
BRING ON THE FUN
Creative Copy and Print Ads Cheatsheet
Staring at a blank screen, waiiiting for that stroke of genius that’ll blow minds? Never again.
- Step-by-step guide to clarify your goal & identify a starting point
- 10 devices & formulas to employ to write creative copy successfully
COPY THAT DOES SOMETHING Conversion Copy Cheatsheet
Assure your client that “I can do that for you” — and mean it.
- Clear breakdown of the 3 different types of webpages and what they include
- A map of what to write where for more effective copy (and less what-next?! nail-biting)
DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 1
Skip the dirt and get gold-mining! Research is the *key* to killer copy and this sheet is the key to killer research.
- All the information you need to gather — so there’s nothing missing from your brief
- A walkthrough of how to use information to get prospects buying
- A breakdown of stages of awareness, plus how to determine YOUR audience's awareness level
DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 2
The low-down on client discovery sessions and data mining.
- The high-level overview of the copywriter's process (and how research fits in)
- Over 20 questions you need to be asking on every Client Discovery Session, so you never have to wonder “what do I need to know?”
- 5-point list of where to data-mine for the good stuff
BRAND VOICE CHEATSHEET
Vague or erratic? No — clear and consistent voice, throughout every single project.
- The 3 essential elements of tone of voice
- Pointed questions to ask your client to zero in on their voice
- The fundamental sections to include in a mini voice guide
- Tips for uncovering your own unlike-everybody-else voice
WEB COPY 101 CHEATSHEET
Tackle any website project with confidence.
- The essential differences between a conversion site and a branding site
- The GAP method for crafting strategic site architecture
- Detailed guidelines for the 3 most common website pages
COPY THAT DOES SOMETHING
The Email Cheatsheet
The complete hand-holding guide to writing emails, this sheet’s gonna be your new BFF.
- A breakdown of all the components en effective email has + the goal of each one and how to achieve it
- A list of spammy words to avoid to ensure that your emails aren’t blocked by the cyberspace cops
- Tips for writing email subject lines will save you headaches (and dismal open rates)
- How-to guide to measuring and understanding email success rates — and boosting the odds of your next email's success
The Comprehensive Guide to Effective Brochures
Make every inch of your brochure real estate count.
- The 4 must-ask questions before you start writing anything
- In-depth breakdown of the anatomy of an effective brochure and what goes in each section
- Brochure length guidelines and which clients actually can use one
- How to ensure an amazing brochure sample
CONTENT CHEATSHEET
Yes, copywriters *do* write content. Get clarity on which is which, plus tips for the most common content.
- The 5 goals of content marketing
- When you need to SEO — and when to leave it to an expert
- The RISE method for making blogs readable
- The 3 benefits of case studies, with step-by-step tips to make them compelling
CRAFTING COMPELLING COPY
The Homepage Copy Cheatsheet
Your 120-second guide to web copy.
- The 4 core differences between homepages, landing pages, and sales pages
- The 9 questions your reader is asking
- The 9 sections you need to answer the reader's questions (so your copy works)
THE ECOMMERCE JUNGLE
The Complete Ecommerce Primer
Your guiding light when writing copy for ecommerce or Amazon brands. (SPOILER: It's a universe apart from service provider copy.)
- 4 cardinal rules of ecommerce copy
- 5 dos and don'ts to keep in mind
- 3 categories of ecommerce copy — and their subcategories
- Ecommerce website copy guide
- Step-by-step guide to Amazon product pages — and product descriptions
- All about ecommerce emails (including 4 crucial sequences)
- Resources to help you navigate ecommerce marketing like a pro
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WHAT COPYTRIBE ALUMNI ARE SAYING:
⇒ “There's a science to this. I can follow the cheatsheets and know I'm doing the right thing.”
⇒ “The cheatsheets are laid out with so much clarity and thought — makes my head spin when I think of how much time must've gone into them!”
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"So many resources!"
I was very impressed by the amount of info we were getting, so clearly summarized for use — slide decks, cheatsheets, etc. As a teacher myself, I know how much goes into ONE handout clearly explaining or summarizing a concept, and here there are so MANY resources to use!
— Esther Weiss
“CopyTribe enabled me to give up my less-profitable work and turn to copy as my main job”
I always loved writing, but my professional opportunities felt limited. I didn't see a lot of room for growth. That changed when I signed up for CopyTribe. Not only did the course introduce me to a new field, CopyTribe gave me foundational skills for navigating it. My business didn't exist before this course. CopyTribe enabled me to give up my less-profitable jobs and complete copy projects as my main job — and I love the work and flexibility!
I gained so much from the positive energy and support — everyone *loves* the authenticity and camaraderie of Slack, and I've gotten several great referrals from fellow CopyTribers. I also sometimes direct specific questions to one person in a DM or email if I know she has experience in that field/project type.
There's no refuting the value of this course.
— Shevi Handelsman, The Copy Concierge
“I have a growing business — and the potential is endless"
I‘d thought that copywriting required a magical, creative skill set. Now I know that it is part art + part science — and by knowing the science, I am already a million times more skilled. I’m now earning 400% of what I was earning one year ago. But the main thing: my goal is 10x and I know it’s possible.
Michal has this amazing ability to build knowledge step-by-step and deliver classes with a WOW factor every time. I’ve loved being part of an environment of supportive professionals, all of whom are driven to achieve and learn from one another.
— Eliana Cline, Eliana Cline Copywriting
Nothing gives us greater joy than hearing
about our graduates’ success
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The results above are not reflective of everyone's experience. They are definitely possible if you put the work in — and we’ve seen these results many times over. Some CopyTribers join the program with prior writing experience and a strong network which accelerates their results.
Hiiiiiii!
I’m Michal. Conversion Copywriter, Marketing Strategist, and (recovering) caramel ice cream addict.
Just eight years ago, I was a frazzled (and underpaid) feature writer, agency copywriter, and part-time speech therapist — embracing every job under the sun and convincing myself I should feel happy getting arachis hypogaea (AKA peanuts).
I loved my work — it was stimulating, meaningful, and challenging — but I felt scattered...and somewhat resentful. Deep down, I knew I was giving far more value than the payments that plopped into my bank account.
I also wished I had more money for extras — and didn’t have to think a MILLION times before treating myself to a new handbag! Maybe even…
★ Therapy?
★ A self-care Target run?
★ Extra cash for a getaway vacation?
In 2016, I launched a proper copywriting business and went all in — and since doing that, I 10xed my monthly revenue.
(^^Sharing this because I want you to know that “grow your income” is not just a catchphrase on this page.)
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Shameless show-off alert!!
(I 💓badges; indulge me)
I’ve been honored to appear before some cool audiences, and my presentations have been watched by hundreds of copywriters worldwide.
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Today, I run a boutique copywriting agency with an amazing team. And I am so grateful to be typically booked 2-3 months in advance. I believe it’s because we’ve created a brand that attracts discerning clients who respect the process — and I want to show you how to do the same.
Why am I confident I can help you?
Because I traveled the path myself.
Because I made a LOT of mistakes.
Because I went from $.10/word articles
to consistent five-digit months.
Because I know your market. I know the field.
And most importantly — because with siyata dishmaya, I’ve helped 464 other writers like you....
★ earn a more comfortable living
★ feel much more satisfaction
★ gain much more peace of mind.
“Michal is as good of a presenter as she is a writer.
And she’s one of the best writers I’ve ever known."
— Justin Blackman, prettyflycopy.com
“Once you try a resource from Michal,
it's hard for anyone else to match up."
Michal just has a way when it comes to crystallizing any topic, however new or complex. I've gotten so used to her style that any other tutorials or classes I've tried literally came across as dizzying. (Yes, world-renowned pros, I'm looking at you.)
It's not their fault. It's just that once you try a resource from Michal, whether her classes, membership groups, or project walkthroughs, it's hard for anyone to match up. You come away a million times cleverer and are always glad you invested the time or money.
— C.S. Teitelbaum, CST Copy
“One of the best speakers we ever had."
When we asked Michal to speak at our event, we knew she would be good—she's a perfectionist after all. But wow...she was fantastic. Everyone was on the edge of their seats. She combines riveting stories with actionable advice that keep people listening. She's one of the best speakers we've ever had.
— Rob Marsh, The Copywriter Club
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“Thank you Michal, for empowering frum women to acknowledge their value.”
I am so grateful to have discovered a skill that I love exercising as a means of supporting my family. I'm passionate about the power of the frum woman, and am a long standing advocate of women showing up and acknowledging their value — and getting paid what they deserve! Thank you Michal for empowering frum women through this course so they might be able to move past $10 an hour medical billing jobs.
Thank you for providing the comprehensive classes, the thorough research and the support and advice that has enabled us all to access this valuable industry.
— Naomie Rubner, naomierubner.com
“I've been able to allow myself the luxury of a slower-paced life.”
I'm loving working from home again, doing work that I really enjoy. BH I've been able to allow myself the luxury of a slower-paced life.
— Penina Ostroff, Prism Copywriting
“I got a 30% raise in 24 hours!"
This course has been a life changer! I signed up to learn how to write copy that speaks to target customers and converts — but I learned business management and processes...and gained confidence!
Although I’ve been magazine writing for years, I was a TOTAL newbie at running a business. Now, I know how to filter leads (huge for me). I know how to respond to clients. I have a process that protects me and the client. The tools I gained in this course have given me confidence to charge my worth in my other writing (I got a 30% raise in 24 hours at one magazine!) and in the copy jobs I've gotten so far, and the outcome has, b”H, been significant.
— Ruchama Schnaidman, Ruchama Schnaidman Copywriting
“Thank you Michal, for empowering frum women to acknowledge their value.”
I am so grateful to have discovered a skill that I love exercising as a means of supporting my family. I'm passionate about the power of the frum woman, and am a long standing advocate of women showing up and acknowledging their value — and getting paid what they deserve! Thank you Michal for empowering frum women through this course so they might be able to move past $10 an hour medical billing jobs. Thank you for providing the comprehensive classes, the thorough research and the support and advice that has enabled us all to access this valuable industry.
— Naomie Rubner, Assistant Copywriter, ChayaGlatt.com
↪ If you’re serious about becoming a copywriter…
↪ If you’re serious about developing competence...
↪ If you’re serious about growing a career that will
serve you for many years to come...
Then we’re waiting for you in CopyTribe 7.0 😊
(And it won't open again until 2025.)
“CopyTribe is the career-transforming gold standard for running a successful copywriting business.”
If you're looking for just another copywriting course, CopyTribe is not for you.
CopyTribe is THE gold standard because it's a copy+business incubator that is career-transforming. It teaches you every *single* thing you need to run a successful copy business.
Taking CopyTribe was the best business investment I made. It kickstarted my business, and I went from treading the muddy freelancing waters to having clarity and confidence in what I was doing. Serious about building a copywriting business? CopyTribe is exactly what you need.
— Hannah Lipschutz, hannahlipschutz.com
“This course was just what I needed to achieve my career dreams.”
CopyTribe is different from other courses in that you get hands-on practice and personalised feedback, so you really get to hone your skills. I know this sounds cliched and I don't want to agitate Michal's cliche allergy, but this course was just what I needed to achieve my career dreams.
— Rachel Grunbaum, thecopybuff.com
“I made back my investment in the first month.”
CopyTribe let me skip the first 2 muddy in-the-trenches years of business building. I can’t even calculate how many disasters I avoided (just read people’s LinkedIn dilemmas and you’ll see them) by taking this course. When I joined CopyTribe, I’d already done several copy jobs and gotten great results. I wanted more training, specific direction/critique...and confidence. I'm a big believer in saving time + stress by taking shortcuts. And this course was a CRAZY shortcut. I was surprised the first month how I got around 2 leads a week using the LinkedIn posting strategy. I made back my investment in the first month.
A few months after CopyTribe, a talented + experienced copy friend who hadn’t taken the course mentioned that she was charging $300 for a website. I was incredulous, and appalled. And when I told her that copywriters at her level charge at least FIVE TIMES AS MUCH, she couldn’t believe it. She didn’t have the guts to raise her prices, even though she could have. And I sat and thought, “There but for the grace of CopyTribe go I.”
CopyTribe taught me to know my value, and to be able to show businesses why hiring me will up their revenue and is a SMART investment. It taught me how to show up like a pro, navigate sticky client situations (because every client needs to be managed - if you don’t do it, they become the nightmare client) and ALWAYS get paid.
— Devorah Hager, SapphireCopy.com
“But Michal, is this program for me??”
CopyTribe 7.0 is NOT for you if you…
- Think you can passively pick up skills watching 40+ hours of content, vs. doing the work of implementing what you learn — then getting feedback & re-implementing.
- Cannot carve out 4-7 hours on average each week (for 28 weeks) for classes, challenges, and Slack interaction — all crucial elements to growing your skills and your network.
- Are not prepared to invest significant effort to develop your skills, find a job, or if freelancing — invest in establishing authority, marketing your services, and growing your network in order to get in front of clients.
- Expect to immediately land a $6K/month job as you break into a new field (this is NOT a get-rich-quick scheme).
CopyTribe 7.0 is PERFECT for you if you are…
- An excellent writer
- Driven
- Self-motivated
- Tech-savvy (or willing to try new things)
- Financially prepared to spend the next 1-2 years building a career and breaking into a new field
Sound like you?
I cannot wait to welcome
you to CopyTribe 7.0.
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Meet the mods
Throughout 7 months of content & challenges, ask your questions to expert copywriters — as well as successful copywriter grads who are just 3-4 years ahead of you (and understand exactly how you feel right now).
Slack is where you'll get spot-on guidance, eye-opening conversations, endless value bombs...and inevitable laughs.
(Plus the occasional meme or cheesecake recipe. 😊)
Michal Eisikowitz
Michal is the founder of MichalEisikowitz.com, a micro agency that helps B2B SaaS brands replace yawn-inducing website copy with engaging, data-driven messaging that resonates. She is also the founder of CopyTribe, an instructor-led, foundational online university for copywriters & freelancers that has trained nearly 300 entrepreneurs to date.
Nechy Sampson
Nechy Sampson runs her business, Owl Copy, from her Brooklyn basement, while her kids thump around upstairs. As a sales funnel copywriter, she’s helped 200+ businesses net millions in revenue. She also coaches ambitious freelancers in private sessions and in the GrowthMentor community. In her spare time, she sleeps.
Devorah Hager?
Founder of Hooked™ — the bootcamp for training in-house marketing teams, Devorah Hager is a copywriter & marketing consultant who specializes in b2b healthcare, SaaS and IT/telecom.
She has helped over 100 businesses substantially increase sales, and sign on clients like Disney, Toyota, Lego and Johnson & Johnson.
Michal Eisik
Michal is the founder of MichalEisik.com, a micro agency that helps B2B SaaS brands replace yawn-inducing website copy with engaging, data-driven messaging that resonates. She is also the founder of CopyTribe, an instructor-led, foundational online program that has trained 530+ freelancers to date.
Hannah Lipschutz
Hannah is an email strategist who helps 7-figure ecommerce businesses grow their revenue through email marketing. She’s called "dangerously good" by her clients, who’ve significantly increased their sales through email. When she’s not nerding out on strategy, she’s probably feeding her Haribo addiction.
Penina Ostroff
Penina stumbled across copywriting accidentally while working in the non-profit space — and dove in head-first. Relishing using both sides of her brain in tandem, she produces strategic websites with a creative touch for delighted clients around the globe. Penina also spends hours every week helping newer copywriters hone their work.
Naomie Rubner
Naomie runs a micro-branding and copy agency. She is a mindset coach and speaker on a mission to help creatives lead their lives with more clarity, calm, and abundance. She helps women quit the hustle and build businesses they love with less stress and more serenity.
Personal Mentors
The magic is in the mentorship.
CopyTribe 7.0 includes handpicked mentors — all of whom are CT grads themselves — who get to know each person and support them throughout the program to ensure they get the most value.
Goldy Buxbaum
Shani Schmell
Chavi Klein
Rochel Feldman
Miriam Nowosiolski
Chavie Cohen
Meet our copy coaches
Penina Ostroff
Penina stumbled across copywriting accidentally while working in the non-profit space — and dove in head-first. Relishing using both sides of her brain in tandem, she produces strategic websites with a creative touch for delighted clients around the globe. Penina also spends hours every week helping newer copywriters hone their work.
Shterna Lazaroff
Shterna is a nonprofit copywriter. She and her team work with organizations to fundraise their multi-million dollar budgets. She loves nonprofits because she gets to use her favorite hobby (writing) as a way to help people change their corner of the world (and get results like $250,000 in click-through donations from a single email.)
Orit Wittenberg
Orit is the co-founder of Silbo, a verbal identity studio that helps brands find their unique pulse and bring it to life through words. She and her partner blend 3 different schools of copywriting (brand, creative, and conversion) to distill each brand's essence into words that resonate, build trust, and do them justice.
Chani Pollins
Chani was writing copy before she knew what it was. Six years ago, she found out that it was a THING, and was kinda shellshocked to find a career that was simultaneously lucrative, stimulating, and sooo doable as a working mom. Long story short, she got over that shock pretty quick, and she's been copywriting, brand-strategying, and copy-coaching ever since.
Chana Greenstein
Chana manages the strategy, marketing, and tech for digital product launches. Her clients range in their industries and offerings — and they're all making money online selling courses, summits, and memberships. Chana has fun playing with the tech, managing her team, and celebrating successful launches with her clients.
Rachel Friedlander
Rachel is a copywriter and brand strategist. She specializes in creating copy based on a strong brand foundation so that all marketing materials align with the core brand. With 85+ brand guides to her name, she enjoys bringing brands alive through impactful, true-to-voice copy.
Chaya Rapaport
Chaya (Krauss) Rapaport started as an ecommerce copywriter before taking CT3, and spent three years as a copywriter for Woodpeckers Crafts. She focuses on websites, has an affinity for nonprofit work, and loves being a part of the copywriters-in-training journey.
Devora Sambrowsky
A people-watcher and word-scribbler, Devora became a copywriter because she loves figuring out what makes people tick. A veteran Google-rabbit-holer, Devora loves all things research and approaches every project with curiosity and passion. Witty, warm, and the tiniest bit irreverent, she specializes in working with meaningful NPOs and B2B SaaS brands.
Hannah Lipschutz
Hannah is an email strategist who helps 7-figure ecommerce businesses grow their revenue through email marketing. She’s called "dangerously good" by her clients, who’ve significantly increased their sales through email. When she’s not nerding out on strategy, she’s probably feeding her Haribo addiction.
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Chani Pollins
Chani was writing copy before she knew what it was. Five years ago, she found out that it was a THING, and was kinda shellshocked to find a career that was simultaneously lucrative, stimulating, and sooo doable as a working mom. Long story short, she got over that shock pretty quick, and she's been copywriting, brand-strategying, and copy-coaching ever since. When she finds a spot of free time, she's happy to put her feet up and do nothing at all
Shterna Lazaroff
Shterna is a nonprofit copywriter. She works with organizations to develop multi-million dollar asks – such as legacy & capital campaigns, cases for support, and high-level fundraising events. Her work has helped nonprofits get results like $250,000 in click-through donations on a single email.
TRUTH:
Coaching & critiques are a superpower
→ Many copywriters spend $1000s on coaching, mentoring, and critiques when they start out. Because without experienced eyes on your copy, how can you know you produce work your clients should pay for?
Some programs offer minimal critique… but no one is holding you accountable to send in your copy.
Some programs have challenges…but no one reviews them to see if you’re on the right track.
CopyTribe is built around carefully crafted challenges which are
critiqued & scored by pro copywriters.
“What is the MOST valuable part of CopyTribe?”
Ask any CT grad and get the same answer: the critiqued challenges.
Without hands-on implementation — and pointed, in-depth critique — all that learning would fuzzify FAST. 💨
The challenges hold you accountable. And the instructive comments + motivating feedback from experienced copywriters sharpen your skills and empower you to keep improving.
Because this isn’t high school.
The goal is not to get a perfect score — the goal is to get SKILLS so you can
deliver good work, grow your career, and command good rates.
So with CopyTribe, you get
- Motivating comments on where you shine
- Specific comments on where you need to improve
- Confirmation that yes, you’re doing this copywriting thing right.
What does critique look like?
Here are actual comments that CopyTribe coaches made on submitted challenges.
“The best business investment I made.”
If you're looking for just another copywriting course, CopyTribe is not for you.
CopyTribe is THE gold standard because it's a copy + business incubator that is career-transforming. It teaches you every *single* thing you need to run a successful copy business.
Taking CopyTribe was the best business investment I made. It kickstarted my business, and I went from treading the muddy freelancing waters to having clarity and confidence in what I was doing. If you’re serious about building a copywriting business, CopyTribe is exactly what you need.
— Hannah Lipschutz, hannahlipschutz.com
What LinkedIn is saying about CopyTribe
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HELP ME LAUNCH A LUCRATIVE & ENJOYABLE CAREER
You’re ready to acquire concrete skills. Take this track if you want everything you need to get a solid copywriting foundation.
- The Confident Copywriter (July-Nov)
● THE WRITING MASTERY COURSE:● 2 Tighter Writing modules● THE FULL COPY COURSE:● 23 Craft of Copywriting module● 7 reviewed and scored challenges● 4 LIVE Bonus Masterclasses● Complete vault of 10 past masterclasses from expert marketers● LIFETIME access to all videos + materials + calls● Moderated Slack community to get your Qs answered by experts● 12 go-to cheatsheets you’ll pull out again and again● The Ultimate Copywriter’s Pricing Guide● Deep accountability and ongoing networking● CopyTribe certification badge, with full completion of challenges● Access to the CopyTribe network + community for life 🔥● The CopyTribe Template Vault:● Complete Client Discovery Questionnaire● Abridged Client Discovery Questionnaire● Non-profit Discovery Questionnaire● LinkedIn Profile Questionnaire● Customer Interview Template● Competitive Analysis Template
HELP ME LAUNCH A LUCRATIVE & ENJOYABLE CAREER — AND SUCCEED AS A FREELANCER
Take this track if you want to gain a bedrock foundation of copywriting skills PLUS everything you need to set up a promising business. Includes the full copywriting course plus 14 packed classes on processes, pricing, marketing, and client management.
- EVERYTHING in the Confident CopywriterPLUS
- The Profitable Freelancer (Nov-Jan)● THE FULL BIZ & MARKETING COURSE● 14 Business Management modules● 3 reviewed and scored challenges● 3 LIVE Bonus Masterclasses● Complete Vault of 8 past Profitable Freelancer masterclasses from business experts● LIFETIME access to all videos + materials + calls● 8 go-to cheatsheets you’ll pull out again and again● The Portfolio-Pro LIVE Workshop — plus a step-by-step written guide● Profitable Freelancer certification badge, with full completion of challenges● The Profitable Freelancer Template Vault● The Complete Freelancer Contract● The Abridged Email Agreement● The Complete Proposal Template● The Complete Guide to Best Freelancer Apps
CopyTribe 7.0 is a 7-month program that will begin June 25.
Need help or have questions?
Please contact us at hello@copytribe.co
Will I be able to upgrade to the Profitable Freelancer segment at a later date?
Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.
Concerns about the prohibition of paying and accepting interest (“ribbis”)
The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).
NO RISK
A 30-day money-back guarantee for you
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We're so confident in this certification program, we offer a money-back guarantee. If you spend 30 days in this program and don't feel it's a good fit for you...
Just contact us and you'll get 100% of your money back.
NO QUESTIONS ASKED.
WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.
So there's no risk. It's either money well spent, or money not spent.
Yes! You could totally find cheaper courses out there.
The reason: CopyTribe is not a digital course; it's a university-level program.
- because it works.
- because people actually complete it.
- because people actually FIND SUCCESS.
- because it’s a transformative program —
not just information you have to wade through.
We don't believe in offering self-paced courses that 90% of people never complete.
In our experience training 464 copywriters, the majority of them did not gain retainable knowledge from previously-taken, self-paced courses.
So CopyTribe includes live classes, but most importantly,deep accountability in the form of expert-critiqued homework challenges.
When you get
- live classes
- personal guidance
- expert critiques
this drives up the cost, but ultimately, makes the course worth your investment (because you actually complete it and gain the skills you need).
Most courses have ridiculously high drop-out rates.
Source: https://might-could.com/essays/online-classes-dont-work
This is not an online course
We get it — there are amazing courses out there that have loads of amazing content.
But that's exactly the problem.
Content overwhelm is real. It's hard to stay motivated and actually watch stuff when there's no social element, no accountability, and no challenges.
That’s why only 4% of people actually complete these courses.
We designed CopyTribe to address this exact issue
— and this is why we have an over 90% completion rate.
You know yourself well.
If you’re unlikely to succeed in a course without
mentoring,
deadlines,
community,
personal feedback on your work,
and accountability,
then CopyTribe is made for you.
Because despite the expense, it will ultimately help you achieve your goals faster and make back the money that much quicker.
We’ve heard this from dozens of graduates: that they’ve taken other courses, but CopyTribe is the program they completed — and the one that propelled them forward in their careers.
This is a career with
enormous growth potential
Any serious career-training program is an investment, but it’s important to consider what you could earn with the skills and experience you gain.
Full-time in-house copywriter salaries range from $50-90K, and freelance copywriters can make a lot more than that.
If you’re new to the field, you will not be able to command great rates at the start.
But after some time and experience, here are actual prices that our graduates are charging.
Typical Prices for Copywriting Projects
(swiped directly from my Copywriter’s Ultimate Guide to Pricing)
Blog Post Package
4 blog posts/month
$800
Brochure Copy
Trifold brochure
Strategy + Copy + Design Collaboration
$500 - $750
Fundraising letters
Standard 2-page letter
$350 - 500
Ad Copy
Concept + copy (for one ad)
$250 - $350
Some of our grads make back the money within months.
Others make it back within 1-2 years.
But nearly all of our grads have made back their investment many times over.
It depends on how much work you're able to take on, how many jobs you're able to land, and how open you are to different kinds of positions.
"Wait. Do I need to be a hustler?"
To become a successful copywriter, do I need to constantly promote myself?
If you’d like to become a freelance copywriter and be your own boss,
yes — you’ll need to
- market yourself
- build a strong network
- and work hard to get leads.
If you’re okay with marketing yourself and are driven to accomplish your goals, freelance copywriting can be lucrative and fulfilling. The earning potential is high.
But if you don’t want to have to market yourself, you can work for a company as an in-house copywriter, join a marketing agency, or subcontract for more experienced copywriters. You'll have lower earning power, but you won’t have to generate leads or find clients. You’ll also have the added bonus of working with (and learning from) talented creatives with years of experience.
after CopyTribe?
Here's a sampling of some of our grads and the different ways they use their copywriting skills.
Aliza Agress
Copywriter at 14Minds
USA
I work at a marketing agency specializing in nonprofits — and I love it. It's fulfilling and meaningful, and I’m using the talents Hashem gave me to do good and help worthy causes. Working for an agency means I don’t have to worry about lead gen, project management, and marketing; I get to focus on writing. I also love collaborating with a talented team, being able to bounce ideas off each other, and working with really skilled strategists and designers to create something that's so much bigger than the sum of its parts. I get to see my work come alive and be an integral part of that process.
Chana Weisman
Copywriter at ForwardSlashNY
Israel
I love my job! I get to e-meet really cool clients and learn about unique industries, while bouncing from different project types just to keep things interesting. It's also an awesome way to get a finger in every pie and find my copywriting strengths and passions. I get to work from home which has major perks, like PJs, left-over Shabbos dessert and short 2-hour naps. Working for an agency is great because you can say goodbye to pitching, onboarding, and icky finance talk and just write, research, and gain a wealth of experience.
Adam Kirsch
Copywriter, AdamKirsch.co
Israel
On a quest to find the secret of turning raw writing talent into reliably profitable income, I discovered copywriting ― and never looked back. Now a conversion copywriter and messaging strategist for B2B SaaS, I help fast-growing tech companies get results like 80% conversion lifts with optimized web and landing pages. When not at my desk, the flexibility of being a business owner gives me plenty of time to pursue my other passion ― Talmudical research.
Morgan Hugoboom
Copywriter & Blog Manager, MorganHugoboom.com
USA
Working as a freelance writer allows me to build a business without sacrificing other priorities like time with my family. I love the flexibility that comes with my career, whether it's the freedom to choose my projects (and my clients!) or the ability to create my own schedule.
Esti Bald
Director of Development, Links
USA
I'm responsible for all marketing and communications, both inward and outward facing. I also support the director in program development, fundraising, and donor stewardship. What I like about my current setup: I'm doing work I love, for and with people I genuinely like and admire. I feel extremely privileged that my work is making a positive difference in the lives of grieving children. While I do work full-time, I have a lot of flexibility, which allows me to be present for my family in a way a traditional 9-5 job wouldn't. And I appreciate that I get to be involved in a lot of different types of projects, but I don't have to worry about keeping my pipeline full or new client onboarding because it's all for one client who I know and love.
Chana Gross
Director of Marketing, Circle Care Services
USA
I develop and oversee all marketing initiatives for our company, including email marketing, SEO & PPC campaigns, as well as internal programs to nurture our clients and retain our staff. I love it because I'm kind of my own boss. I get to know our clients better and better. And I work with other professionals in the marketing space and learn new things every single day. I get to work on diverse projects. and I love the fact that I can use my analytical brain together with my creative brain to help a company grow. It's so satisfying to watch, especially because I work at a startup. To be with one company and watch how they're growing and how their marketing supports their business goals is very exciting.
Miriam Epstein
Remote content writer for
Avenues Recovery Center
Israel
What I love about my job is that I get to use my G-d given writing talent. The pay is good and my hours are flexible so I can work whenever I want, leaving time for other copywriting jobs and doing things I love like attending shiurim and swimming.
Faigy Feifer
Copywriter at Woodpeckers Crafts
USA
The beauty of working as a copywriter in-house is that you get to work with a team. You get to see the bigger picture of your marketing efforts, and you learn a lot more that way.
CopyTribe gave me copywriting training. Working with Woodpeckers Crafts gives me knowledge of SEO and SaaS tools. And then I get to use those skills in projects for my private clients.
Suri Jerusalem
Founder, Paradigm Marketing
USA
I spent a decade crunching numbers for nursing homes, dreaming of a job that fueled me with passion. My roles consisted of digits while words called my name. CopyTribe 3.0 catapulted my industry expertise into my dream reality — writing healthcare marketing communications propelled by insider insight. A reality called Paradigm Marketing.
No words can describe the contentment that my current lifestyle brings. The satisfaction in trading in my 9-3 regimented schedule for a relaxed work-from-home lifestyle that allows for spontaneous lunch dates and home-cooked meals. Don't get me wrong, there's hard work, deadlines and late nights. But along with that — the sheer satisfaction of loving my job and having the power to prioritize.
Malka Glick (Porges)
CEO at Flawless Designs
I run a mini marketing agency.
CopyTribe helped me grow my business to where it is today by giving me the tools to offer my clients the marketing-know-how and copywriting, along with design.
I get on calls and produce work for clients that actually helps them grow their business and achieve success. There’s nothing more gratifying than that.
Frequently Asked Questions
What thoughtful people have asked before enrolling
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Because on this night we eat only matzah!
Kidding. We 💓 fluffy carbs in these parts.
CopyTribe 7.0 is the only training program in existence that
- comprehensively combines copy skills + business management skills — so you don’t just learn how to write good copy, you learn how to run a sustainable business
- caters to the frum community (with a dedicated women’s cohort, plus a general cohort open to men), so you feel a powerful sense of comfort & camaraderie — and you build relationships and a valuable network for life
- integrates ultimate accountability with challenges, check-ins, and deadlines — so the videos and content don’t just sit there, languishing on your hard drive for eternity.
Yes. All training sessions take place on Zoom and are recorded so you can watch them later on your online course dashboard. (Recordings cannot be downloaded.)
Here’s the thing: as a copywriter, you need Internet access anyway — to write high-performing copy. There’s research you’ll have to do for each project, plus important online resources to keep you current in the field.
BUT there are lots of solid filtering options available. And if it’s a dealbreaker, you don’t have to let any level of Internet into your home: several CopyTribe alumni rent office space. (They also love that when the day is over, work is over.)
For CopyTribe 7.0, you’ll need to access:
- Google Suite (Drive)
- Slack
- Zoom
- Podia
- Wistia
- Canva
(You won't need to pay anything to access these platforms.)
Note: The NetFree filter is not compatible with CopyTribe as it blocks videos with women in it. This will limit your ability to complete the program properly. Our members have successfully used filters like Techloq and Gentech.
It's intense. 😊 It's a college-level program, preparing you with all the fundamentals you’ll need to turn copywriting into a career.
Members invest 4-7 hours per week, on average. There are ~2 hours of class each week, and ~2 challenges per month that must be completed by the deadline (usually 1 week from the date it was assigned). Before you commit, make sure you’ll have the time and headspace to get the most out of 7-month, fast-paced program and ~bimonthly challenges that will prepare you to be a confident copywriter.
Those 4-7 hours will give you enough time for trainings + challenges + keeping up in Slack.
And by the end of this certification program:
- You’ll have the frameworks, formulas and research tips that take the guesswork out of writing, so copy comes MUCH quicker
- You’ll have learned client management + process techniques that will drastically cut down the (unbillable) time you spend on client back’n’forth
- You may even have a beautiful portfolio + LinkedIn profile in place. Those things take forever to do on your own.
We totally understand. It's hard to properly complete a university-level program when your plate is overflowing and your life is very busy. If you feel like you're about to fall apart and you're at your breaking point, then this is not a good time for you to take this program.
If you're very busy but you can fit 4-7 hours a week into your schedule to dedicate to this program, then we warmly recommend you to take it. It only comes once a year and next year is not necessarily going to be any less busy for you.
We've had many people get married or give birth during the program and we make special adjustments and accommodations to allow them to better balance their personal and professional lives. If you're in that situation, we will make accommodations for you.
If you'd like to speak directly with a CT grad who had a major life milestone while taking the program, click here to fill out a form and we'll match you up.
While most CT registrants have some professional writing experience, many don’t…but this can actually work to your advantage. It’s much easier to learn new skills when you don’t have to unlearn the old ones first. In fact, that’s why CopyTribe is ideal for you — you get expert eyes on your work, polishing, suggesting, auditing, and improving.
BUT to be a good candidate, you do need to have:
- strong writing skills
- an interest in people
- a willingness to market yourself (or proactively apply for jobs) using the techniques we learn.
Most weeks, the 1 hour classes will take place on Tuesdays and/or Wednesdays at 1:45 PM ET, via Zoom. Some weeks have two classes; some weeks have one.
If you're not able to attend live, you can always watch the recording which is available a day or two later. Many of our graduates only watched the recordings and it worked out well for them.
The Profitable Freelancer track is for you if you want to go all in and set up a promising business.
You're super serious about a launching a lucrative and enjoyable copywriting career, and you want to finish CopyTribe with comprehensive knowledge about how to run your business and manage clients. The modules, masterclasses, challenges, cheatsheets, and templates in the Profitable Freelancer segment will fast-track your growth as a freelance copywriter and enable you to freelance more successfully.
If you know you want to only work in-house or for agencies, and not do any work for private clients, the Confident Copywriter segment of the program is enough to give you the skills you need.
CopyTribe is offered to both men and women — in separate cohorts. There is a women-only cohort, and a general-audience cohort which is open to frum men as well.
No. You will have lifetime access to the recordings but you will need Internet access to watch them.
If you want to run a freelance business as a copywriter, you have to be willing and happy to market yourself. For the first 1-2 years, you’ll need to work hard to get leads and build a strong network with a stream of clients. That said, while it’s true that a freelance copywriter must be comfortable with some type of self-marketing, it need not be aggressive or braggy. We cover this topic in depth during the Profitable Freelancer segment.
But if you'd prefer to avoid marketing yourself at all, you can work for a company as an in-house copywriter. You'll need to proactively apply for jobs, and you'll have lower earning power, but you won't need to get leads or market your services.
Yes, they do! And no hard feelings. Sometimes, it's simply not a fit. So feel free to try it out and you will get your money back in full if you'd like to pull out.
Yes, I am definitely using marketing techniques to promote this course — I'd be a terrible teacher if I didn't! I use the very techniques I teach my students, because they're effective.
That said — any copy I write is about persuading the RIGHT person to join and get value.
If you're not a good fit, we’ll persuade you not to join the program.
And if you ARE a good fit, I will use every technique in my arsenal to help you make a sound, informed decision, because I believe in this program — I know it works, and I want you to be able to access the transformational outcome and career it offers.
We expect anywhere from 50 to 80 members in the cohort.
This year, there will be handpicked, go-to mentors who will get to know each member on a more individual basis and support them on a personal level throughout the program.
Because every single business needs copy.
In New York State alone, there are 523,000 businesses. If you build your skills, there are thousands of businesses who potentially want your services. The key is to get in front of them, and communicate the value you bring (which we teach in the Profitable Freelancer segment of this training).
Michal personally delivers every module and you can ask her questions directly at the end of each class.
In addition, she answers questions posted in Slack (the messaging platform we use to host the CopyTribe community) once a week, along with multiple other experienced copywriters who are available to answer questions.
Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.
Yes. Scholarship applications will open June 21.
However, scholarship applications will not open until registration has closed, so if you don't get chosen to receive a scholarship, you won't have the opportunity.
Our people do excellent work
Spotted great copy in the wild?
That may be the work of a CopyTriber. 😊
Check out some actual work from CT grads.
Chani Kahan, CT 3.0
Deena Grossnass, CT 6.0
Leah Rosenberg, CT 6.0
Adam Kirsch, CT 3.0
Sara Katz, CT 1.0
Shani Schmell, CT 1.0
Chanie Wiesenfeld, CT 3.0
Naomie Rubner, CT 3.0
Andre Johnson, CT 4.0
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Esther Perlman, CT 3.0
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Malka Porges, CT 3.0
Shiffy Abramoff, CT 3.0
Adam Kirsch, CT 3.0
Chana Klein, CT 2.0
Zipporah Osrin, CT 3.0
Ruchy Honig, CT 2.0
Chani Pollins, CT 2.0
Sara Stein, CT 3.0
Rachel Friedlander, CT 2.0
Chani Paskes, CT 2.0
Penina Ostroff, CT 2.0
Eliana Cline, CT 3.0
Shani Schmell, CT 1.0
Tamar Ansh, CT 1.0
Chany Paskes, CT 2.0
Zippy Seliger, CT 4.0
Tzirel Pilchick, CT 2.0
Chaya Daniela Bronshteyn, CT 4.0
Naomie Rubner, CT 3.0
Gila Arnold, CT 2.0
Huvie Katz, CT 4.0
Penina Ostroff, CT 2.0
Orit Wittenberg, CT 2.0
Tilly Steiner, CT 4.0
Shevi Handelsman, CT 2.0
Malka Porges, CT 3.0
Chana Sorele Teitelbaum, CT 3.0
Nena Mendlovic, CT 4.0
Chani Pollins, CT 2.0
Malka Porges, CT 3.0
Chany Paskez, CT 2.0
Chaya Danieal Bronshteyn, CT 4.0
Devora Sambrowsky, CT 3.0
Penina Ostroff, CT 2.0
Chani Pollins, CT 2.0
Malky Littman, CT 4.0
Chani Pollins, CT 2.0
Chani Pollins, CT 2.0
Chaya Daniela Bronshteyn, CT 4.0
Devora Sambrowsky, CT 3.0
Chani Paskesz, CT 2.0
Chani Pollins, CT 2.0
Chani Paskesz, CT 2.0
Devora Sambrowsky, CT 3.0
Eliana Cline, CT 3.0
Goldy Buxbaum, CT 3.0
Miriam Bluzenstein, CT 5.0
Naomie Rubner, CT 2.0
Penina Ostroff, CT 2.0
Perele Ziegelheim, CT 5.0
Zipporah Osrin, CT 3.0
Zippy Seliger, CT 4.0
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CopyTribe alumni have been hired
by these agencies
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CopyTribe alumni have been hired
by these companies
Some work in-house, some as freelancers.
All of them enjoy fulfilling, flexible copywriting careers.
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That said, our members can attest that we post leads as regularly as we can, while serving as ongoing matchmakers with our extensive network of agency owners and creatives.
Nothing makes us happier than setting up a CT grad with a fantastic role or project. 😀
While we make every effort to help our graduates land quality positions, ultimately, it will be your responsibility to pursue job opportunities and network as needed until you find a position that fits your strengths and skillset.
Remember: investments have returns.
And this is an investment in YOU.
Here’s how long short it took for CopyTribers to earn back their investment in the course:
“Within one month, from one work-from-home client.”
— Chaya Valier
“In the first month of the course!”
— Batya Steinherz
“In just one month!”
— Penina Ostroff
“Earned it back during the course!”
— Ruchoma Dworetsky
“Made it back from just one job — my first! — during CopyTribe!”
— Racheli Fakheri
“Within just 3 months of starting CopyTribe — including the cost of the VIP track upgrade!”
— Chani Lipschutz
“Made back the course investment during the actual course, and made back the VIP investment within a month afterward.”
— Shevi Handelsman
“It took about 3 months from the end of the course — and I took the course twice!”
— Gila Arnold
Confidence isn’t free, but the payoff?
Priceless.
Just think: how much is it worth to have the confidence to:
...take a leap for the first time?
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...offer MORE value that the client didn’t even ask for?
...pitch (and land!)
your dream client?
...invest in growing your business?
...realize your work is accolade-worthy?
...feel like you know (exactly) what you’re doing?
What price would you put on the know-how to launch a successful, rewarding business from the get-go?
Yes, I am definitely using persuasion techniques in the marketing of this program —
I'd be a terrible teacher if I didn't! I use the very techniques that I teach my students, because they work.
BUT it's about persuading the RIGHT person to join and get value.
If you're not a good fit, we’ll persuade you not to join the program.
And if you ARE a good fit, I will use every technique in my arsenal to help you make a sound, informed decision, because I believe in this program — I know it works, and I want you to be able to access the outcome and career it offers.
All this said —
we invite you to hear it directly from CT grads themselves. If you’d like to speak directly with a CT grad,
click the button below and we’ll connect you with a graduate who is similar in terms of background and life situation.
LASTLY: you don't have to trust me. Test-drive the program for 30 days.
IF it's not a good fit, you’ll get your money back — no questions asked.
We've had plenty of people take us upon this offer, and we're always happy. You know yourself and your family and your life situation best. So no need to trust me — try the program and decide for yourself.
"The best investment I've ever made"
CopyTribe was the best thing to happen to my business since I started 18 years ago! The support of the group has impacted my business tremendously. Just having a group of women I could turn to for opinions, critique, and advice has been extremely valuable at all stages of my copywriting journey so far.
I made back my investment quickly — both from the business mindshift (which I applied to my graphic design business as well) and the copywriting jobs I was able to take on (as a complete newbie.)
My processes are smoother, my copy is strong, and my clients are happy.
Business-wise, it was the best investment I’ve ever made.
— Shani Schmell, Pique Copy & Design
“The gems of copywriting, all in one place — I wish I would have taken this course years ago!”
CopyTribe is a very informative and comprehensive course. I don't consider myself a newbie at copywriting or marketing, and I learned a lot. It was so good to get a refresher. Michal did a really good job assembling a lot of the gems of copywriting in one place. I wish I would have taken it years ago! Additionally the support staff is excellent in answering questions.
— Rabbi Elazar Green, Jewishenrichment.com
“Smartest money I spent this year”
Hands down, the smartest thing I've spent money on this year was joining CopyTribe. I'm the quintessential D-I-Y and an official infoholic; I came to CopyTribe for the camaraderie, but I gained so much more. The organization & presentation of the coursework was truly exceptional. Everything you need (& some more) to start off or accelerate as a copywriter is in there. I read books and blogs but there is something about learning live from one of our own in a group environment. The commitment to individual feedback was equally impressive and is by far the most valuable aspect of it all.
— Yetta Moskowitz, WriteResults4U
HELP ME LAUNCH A LUCRATIVE & ENJOYABLE CAREER
You’re ready to acquire concrete skills. Take this track if you want everything you need to get a solid copywriting foundation.
- The Confident Copywriter (July-Nov)● THE WRITING MASTERY COURSE:● 2 Tighter Writing modules● THE FULL COPY COURSE:● 23 Craft of Copywriting module● 7 reviewed and scored challenges● 4 LIVE Bonus Masterclasses● Complete Vault of 10 past masterclasses from expert marketers● LIFETIME access to all videos + materials + calls● Moderated Slack community to get your Qs answered by experts● 12 go-to cheatsheets you’ll pull out again and again● The Ultimate Copywriter’s Pricing Guide●Deep accountability and ongoing networking● CopyTribe certification badge, with full completion of challenges● Access to the CopyTribe network + community for life 🔥● The CopyTribe Template Vault:● Complete Client Discovery Questionnaire● Abridged Client Discovery Questionnaire● Non-profit Discovery Questionnaire● LinkedIn Profile Questionnaire● Customer Interview Template● Competitive Analysis Template
HELP ME LAUNCH A LUCRATIVE & ENJOYABLE CAREER — AND SUCCEED AS A FREELANCER
Take this track if you want to gain a bedrock foundation of copywriting skills PLUS everything you need to set up a promising business. Includes the full copywriting course plus 13 packed classes on processes, pricing, marketing, and client management.
- EVERYTHING in the Confident CopywriterPLUS
- The Profitable Freelancer (Nov-Jan)● THE FULL BIZ & MARKETING COURSE● 14 Business Management modules● 3 reviewed and scored challenges● 2 LIVE Bonus Masterclasses● Complete Vault of 8 Past Profitable Freelancer Masterclasses from Business Experts● LIFETIME access to all videos + materials + calls●8 go-to cheatsheets you’ll pull out again and again● The Portfolio-Pro LIVE Workshop — plus a step-by-step written guide● Profitable Freelancer certification badge, with full completion of challenges● The Profitable Freelancer Template Vault● The Complete Freelancer Contract● The Abridged Email Agreement● The Complete Proposal Template● The Complete Guide to Best Freelancer Apps
CopyTribe 7.0 is a 7-month program that will begin June 25.
Need help or have questions?
Please contact us at hello@copytribe.co
Will I be able to upgrade to the Profitable Freelancer segment at a later date?
Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.
Concerns about the prohibition of paying and accepting interest (“ribbis”)
The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).
NO RISK
A 30-Day Money-Back Guarantee for You
I am so confident in this training program, I’m offering a money-back guarantee. If you spent 30 days in this program and don't feel it's a good fit for you....
Just contact us and you'll get 100% of your money back.
NO QUESTIONS ASKED.
WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.
So there's no risk. It's either money well spent, or money not spent.
But you won't get any value if you don't click one of those little buttons above.
Which is a shame.
The Profitable Freelancer is for copywriters who want to freelance.
In it, you’ll learn crucial skills:
How to find clients
How to manage clients
How to price projects
How to sell your services
How to create professional processes
and more.
If you want to freelance successfully, the Profitable Freelancer will save you from learning these the hard way.
(If you want to be an in-house or agency copywriter, you will benefit from the skills taught in the Profitable Freelancer, but they’re not crucial.)
Wait, is copywriting for me?
FAQs about copywriting as a career
Copywriting is writing that gets people to do something: buy, donate, register, click. It’s based heavily on principles of psychology and human behavior.
Because some copy is genuinely sleazy. This kind of copy is vague, sensational, or exaggerated. For example — “This lotion will make you rich and bring world peace!” — the customer feels icky reading it.
In contrast, when copywriting accurately depicts a problem and then shows how the product or service is a solution for that problem — for example “This lotion locks in the moisture from your skin, so your dry, cracked hands start feeling better and healing” — the customer feels positive & hopeful and wants to get the product.
Good copywriting doesn’t aim to get people to spend money on stuff they don’t need. Good copywriting aims to move people toward a solution that will make a measurable difference in their lives.
As in any industry, you can use your skills for the good — or for the not-so-good. In this program, we teach you how to be a good copywriter whose copy you can feel great about. 😊
Nearly all businesses and organizations rely on some form of copy:
- Websites
- Emails
- Social media captions
- Product listings
- Video scripts
- Brochures
That doesn’t mean every business will pay for copywriting — or needs to pay for copywriting. Startups and new businesses may handle their copy in-house. But many businesses recognize the value in hiring a trained copywriter to research and write their copy.
Copywriting
Content Writing
You don’t have to choose one or the other. Many copywriters do both copy and content writing. Some specialize in certain types of deliverables or certain industries.
In CopyTribe, we cover the fundamentals of content writing but focus more on copywriting, which is a more specialized skill.
- Freelance copywriters: These copywriters work for themselves. They have no boss, so their schedules and workloads are highly flexible, but they must expend significant efforts (and time) on marketing themselves and attracting clients. They also handle all of the client management themselves.
- Agency copywriters: Marketing agencies employ these copywriters — sometimes on a salary basis, sometimes on a project basis. Often, the agency takes care of the research, so the copywriter may have no client contact at all; they literally just write the copy (and revise it). One of the biggest benefits of agency work is getting to collaborate with (and learn from) talented strategists with years of experience. Other benefits include a steady workflow without needing to go out and find clients, feedback from team members on your copy (particularly valuable for newer copywriters), and benefits, if you’re on salary. Some copywriters also enjoy not dealing with clients directly. Agencies typically pay lower rates than a copywriter could charge independently. But for many copywriters, the experience, steady pay, singular focus, and access to exciting, high-level projects more than compensates for the lower rate.
- In-house copywriter: This is a copywriter employed by a company for all of that company’s copy needs. In this type of position, the copywriter throws themselves into the brand they work for and generally has access to in-depth marketing data from the company that helps them better assess the impact of their copy. They may also get experience writing a variety of types of copy, but generally do not have other copywriters on their team for bouncing ideas around or getting feedback. Copywriters may enjoy the stability of dealing with the same company, the same industry all the time, as well as the steady paycheck and benefits of working for a company.
There is no right or wrong way to be a copywriter. Many copywriters do a combination of these types of positions — taking on both agency work and their own freelance clients, for example, or working out a retainer position to do all the copy for a company.
Full-time copywriters (in-house or agency) may start at a salary around $50-70K per year, with their earning potential growing as their experience grows. Part-time agency copywriters can make anywhere between $25 and $90 per hour.
Income of freelance copywriters is highly dependent on: the number of hours they work each week, the extent of their marketing efforts, and their level of expertise. A newbie copywriter devoting significant time to copy may make between $1500-$2K per month initially, but as their network, experience, and portfolio grows, they can raise prices and take on more complex and higher-paying projects, leading to five-digit income months.
For experienced copywriters, opportunities like retainers and selling products they create themselves (e.g., courses, sets of templates, coaching packages) typically prove to be lucrative options as well.
As in any career, new copywriters will need to work for a lower salary until they build up their portfolio and gain in-the-trenches expertise.
A copywriter must be a strong writer; that’s an undeniable prerequisite. Other useful characteristics include strong communication, innate curiosity, an interest in psychology and human behavior. Creativity is beneficial in all types of copy, especially for more creative forms like ads, but it’s not at all necessary for every successful copywriter.
Some people assume a copywriter must be an extrovert loaded with self-confidence so they “sell” themselves. While it’s true that the freelance copywriter must be comfortable with some type of self-marketing, it need not be aggressive or braggy. As well, copywriters can work for agencies or in-house if they do not want to be marketing their own brand or business.
Every good copywriter starts their day with coffee. (Okay, maybe there are a couple exceptions.)
Copywriters will likely spend a good deal of their day writing, but before that can happen, they must invest time doing research to determine what they will be writing. Research can take the form of meeting with the client, interviewing the client’s customers, reviewing marketing research, assessing the client’s competitors, sometimes even googling and learning more about the industry that way.
For the copywriter with their own business, they’ll need to spend time on business development, whether that’s pitching agencies and clients, writing strategic LinkedIn posts, or cultivating relationships with parallel industry professionals.
They'll also need to keep on top of emails with current clients, with prospects, with customers; excellent communication is essential for productivity AND for satisfied clients.
Many copywriters devote time to honing their skill sets through courses and readings, and make sure to network with other copywriters for critique and advice (and general schmoozing. Our CopyTribe community excels in that regard 😉).
Copywriting is a flexible career: copywriters often determine what they want to work on and how much they want to make. Even in-house or agency copywriters often work remotely and set their own schedules.
No. Many copywriters are successful at networking and filling their schedules without social media. We cover many of these strategies in the Profitable Freelancer segment of the program. That said, social media – especially LinkedIn – is one very powerful (and zero-cost) way to build your reputation and attract clients.
If you aren’t going to be on social media, you’ll need to work harder at building relationships, leveraging your network, and generating leads. It can be done, and has been done successfully by many of our graduates.
Speak directly to a grad
We get it.
You want to speak to someone who's done it. You want to hear directly from them about their experience and ask them questions that are important to you so you can make the right decision for you.
We have dozens of CT grads who are happy to honestly share their experience with you.
Get in touch with us and we'll match you with several grads
who are in a similar situation or stage.
will take you from zero-experience to
6-figure copywriter in one year
— this is not for you.
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— and see good results.
This opportunity
comes once a year
And consider this:
Any interactive copywriting program costs $3-5K — and that's without personal critiques or mentoring.
Plus, most copywriting courses focus on copy skills only and don't give you any of the tools you need to understand how to market yourself and land actual clients.
CopyTribe is a unique, foundational program that you're actually going to complete — and emerge from with the skills you need to build a rewarding career for life, plus a strong network and community to support you throughout.
And this price is for this cohort.
To date, the program price has increased each year.
So, if you’re looking to launch or uplevel your copywriting career
— and you have the ability to invest in it now — the time is ripe.
To sum it up
If you're a strong writer who wants to:
- Stop winging it...and winging it
- Have a job that excites you
- Feel confident you know what you're doing
Then I'd love to welcome you into CopyTribe 7.0.
I can't wait to meet you. 💖
Remember: it's just a test drive. You can try it out, see if it's a good fit, and decide for yourself.
Zero risk. 30-Day Money Back guarantee
Contact us here if you'd like to be put in touch with a previous grad directly.
DISCLAIMER: While many of our graduates have made back their money within a few months of finishing the program, and while many of them enjoy consistent, high-income months, enrolling does not guarantee results. We do not promise that after this program, you will get a steady stream of high-paying clients, or land your dream job. What we do promise (based on training 464 freelancers over 6 cohorts): if you’re a strong writer who invests the time to learn what we teach and put it into practice, you will have the foundational skills every copywriter needs to succeed.