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You've made it this far.

‍‍Let’s keep the momentum going🔥

You're a solid copywriter. Your client base is growing, along with your portfolio — and confidence.

Get expert mentorship, advanced classes, and a tighter network to accelerate faster — and ensure that you stay at the top of your game.

Skip the FOMO 😉

JOIN COPYTRIBE ALUM NOW
SEE WHAT'S NEW
We've met before 😁
— and I'd love to connect
with you on a regular basis
Ongoing, personalized guidance
Alum-only
coaching calls
Accountability incentives

We’re among friends here… 😉
‍
…and we all know PAS in our sleep.

‍
‍So let’s skip the 2 AM problems and get to the outcomes.

‍

If you are actively copywriting or pursuing work —
AND you want to:‍

  • Sharpen your marketing chops
  • Enjoy smoother client interactions
  • Get personalized guidance from mentors you trust
  • Get priority access to job opportunities & leads
  • Learn how to effectively hire and scale
  • Come closer to hitting your client + income goals for 2024

then come join us in CT7 Alum! 👋

Introducing...
CopyTribe 7.0 Alum

Here's where you'll:

  • Access a new AI module + 4 brand new live masterclasses
  • Join an all-new, alum-only class on how to hire and scale
  • Get 7 months of Slack guidance from mods you’ve come to trust
  • Review the fundamentals
    (and enjoy heavily upgraded, loaded-with-examples modules)
  • Enjoy the most massivest template vault to date
  • Have a generally great time with fabulous humans & friends who are downright fun to be around

...all at a discounted alum-only price. 🤗‍

"The momentum transformed my business."

The momentum of a fresh group of copywriters was transformative for my business in and of itself. Being part of the group really propelled me forward — I launched my business, branded myself, and even organized my portfolio!

— Bruchy Sekula, CT 4.0

"Slack is a phenomenal source of support."

Every class was relevant and practical, and the Slack group was a phenomenal source of support for business, copy, and life! It was worth it even just for the few new modules that relate to my work writing websites.

— Ruchie Ehrman, CT 4.0

“Revisiting the modules gave me a new understanding.”

I took the CT alumni track just for one new module and one new masterclass, but I surprised myself and ended up rejoining many of the live modules again. Revisiting all the material a second time with more experience under my belt gave me a new, and more complete, understanding.

— Orit Wittenberg, CT 2.0

“You'll do yourself the biggest favor.”

If you want to up your emoji game (and learn which emoji we associate with you), you'll *definitely* want to join the CT alum track. Seriously though, when you want answers to pressing questions and don't want to rely on begging for favors, you'll be doing yourself the biggest favor by joining.

— Rachel Friedlander, CT 2.0

"I think they have Fairy Slackmothers."

I only work with CopyTribe alumni. Their thought-out emails, eloquent Loom videos, and clear deliverables keep me coming back for more and more and more. The only thing that drives me crazy is that they insist on getting a deposit before work, I mean really!!!

If you need a copywriter who will hold your hand EVERY STEP OF THE WAY and politely answer all 42 emails you send…work with a CopyTribe graduate. They always have the right response to a problem, as if they have a team of Fairy Slackmothers guiding them…

— Feivel “Flying” Feivishevitzmanbergstein, CEO at Your Fave Client

“Nothing beats CT alum track.”

As the longstanding-est CT alumna in Slack, trust me when I say that nothing beats the CT big machers alumni track! More value, more fun, more Michal :).

— Shani Schmell, Eim HaSlack

Enroll now


"So...what will I get in CopyTribe 7.0?”

CHeck out more testimonials


First, you get these alum-only perks:
✨✨✨

Heads up: it’s a LOT.

✔ NEW in-depth alum-only module from Michal on taking your business to the next level. Learn how and when to hire (even if you've been burned before), how to schedule projects months in advance, and how to set up a team that supports you and allows you to do what you love. Ask Michal all the questions that come up as you move to the next stage of business.

If we do sell this in the future, it will be as a standalone mini-course at ~$200 (or more).

✔ THREE alum-only coaching calls with Michal so you can discuss client dilemmas ("she's the Flying-est Feivel I've ever met"), complex projects ("they want to target four different audiences 🤯"), and marketing strategy ("his USP is that he has no USP 😬").

✔ THREE alum-only accountability challenges with incentives to watch the classes live, complete the copy challenges, and achieve ONE BIG HAIRY MARKETING GOAL

slack mockup

✔ EXCLUSIVE ACCESS to the private #alum channel so you can reflect on updated content and trade insights + advice more intimately — plus schmooze and hang out with CT old-timers who've also BTDT 🤩

✔ PRIORITY ACCESS to leads and opportunities — all CopyTribe leads will be posted in the CT7 alumni channel first to give our paying alumni members priority

CHeck out more testimonials

Plus, everything included
in the CT7 package

including heavily-updated modules + all-new modules that you may not have had in your cohort.

✔ COMPREHENSIVE Freelancer Contract that you’ll pull out over and over again, adapting for the project at hand — and feeling confident that the scope, timelines, and deliverables are crystal-clear and everyone’s interests are protected.

(Value: $69)

✔ GO-TO Checklists that you’ll pull out again and again as you set up and run your business for maximum success, efficiently and painlessly

(Value: $49)

CHeck out more testimonials

Heads up: it’s a LOT.

✔ TWENTY-THREE content-packed Craft of Copywriting Modules that have ALL been updated with loads more examples and current trends

✔ LIFETIME access to all videos + recordings, so you can review trainings on your own time (read: SUPER relevant client project just materialized, and you need a refresher ASAP)

✔ VISUAL-HEAVY slide decks from all trainings, so if you need to review any of the modules in 2 or 3 years’ time, you've got everything you need, clearly laid out + easy to find

✔ TWELVE comprehensive cheatsheets, including actionable checklists for conversion copy, research, and emails. Don't wonder if you're on the right track — refresh your knowledge in seconds with skimmable cheatsheets and guides

✔ COMPLETE VAULT of 11 past copywriting masterclasses from expert marketers, including Justin Blackman, Eden Bidani, Jacob McMillen, Shlomo Genchin, and more

✔ THE TWO-PART Writing Mastery Course — two modules covering the core fundamentals of strong writing, because great writing is a prerequisite for great copywriting

✔ TRIWEEKLY OFFICE HOURS from experts so you get your questions answered (“How do I answer THIS client?!”), insightful guidance as you figure it all out (“Am I applying this formula correctly?”), and support from warm, experienced copywriters who get it

pricing guide

✔ THE ULTIMATE Copywriter’s Pricing Guide — a 97-page directory that gives new (and not-so-new) copywriters clear pricing direction for 105 common copy types — plus FAQs on pricing fundamentals — to save you the agony of second-guessing every quote, and make sure you’re not highballing...or lowballing

THE CONFIDENT Copywriter Template Vault AKA Michal’s treasure trove of client management and research frameworks.
Skip the Google-frenetics (Whaaaat? 3.8 million results for “client questionnaire”???) and use the templates Michal's team uses every day for their agency clients. Save hours of time and project confident professionalism.

The vault includes:


✔ THE COMPREHENSIVE Client Discovery Questionnaire Packet that Michal's team uses (for every single client) to get the information they need to write high-converting copy — without pulling teeth or spending hours on the phone. Includes versions for smaller projects and larger projects

✔ NON-PROFIT Discovery Questionnaire tailored to NPO clients, so you don’t have to spend hours editing your questionnaire — and won't forget essentials, like asking about their donor base

✔ TARGETED LinkedIn Profile Questionnaire so you can gather all the info you need to write a compelling client profile with just one meeting (and zero “just one more question!” emails)

✔ THOROUGH Competitive Analysis Template so you can analyze your client's industry, organize your findings, clarify their positioning in relation to their competition…and show your client you know how to approach a project strategically

✔ THE COMPREHENSIVE Customer Interview Template with 33 tried-and-tested-and-refined questions to get maximum value — so you avoid pat answers and shallow insights like “Great product! Super useful!”

CHeck out more testimonials

And that's not all 😊

In the second half of the program, the Profitable Freelancer segment, you’ll get:

✔ THIRTEEN value-packed Business Management Modules that set you up with every fundamental you need to run a successful freelance business — marketing, lead generation, client management, and more

✔ EIGHT go-to cheatsheets
you'll pull out again and again. Get short, skimmable summaries of the core points of each module so you can refer to them whenever you need.‍‍

✔ LIVE Portfolio-Pro Workshop
so you can actually get started on your portfolio with live guidance — and without the procrastination, frustration, and agonizing that comes with trying to do it alone!

✔ THE COMPREHENSIVE Freelancer Contract with all the essential terms & clauses Michal and her team have compiled over 10+ years and dozens of conversations with colleagues‍‍

THE PROFITABLE Freelancer Template Vault
‍AKA Michal’s treasure trove of client management templates.
Skip the Google-frenetics and use the templates Michal's team uses every day for their agency clients.
Save hours of time — and project confident professionalism.

The vault includes:

✔ THE ABRIDGED Email Agreement Template so you can set expectations + define scope within a short, uncomplicated email — and know you haven't left out anything crucial

✔ THE COMPLETE Proposal Template
with the 8 must-have sections of a complete, winning proposal (so you can build your own template to use again and again — without starting from scratch)‍
‍

✔ THE COMPLETE Guide to Best Freelancer Apps so you can skip wasting money on apps you'll never use — and set up your business with the apps loved by countless other freelancers like you

✔ EXHAUSTIVE Retainer Contract refined over years + based feedback from dozens of copywriters, so you can set up successful (read: profitable + resentment-free) retainers where both you and your client win
 
(Value: $195)

✔ COMPREHENSIVE Freelancer Contract that you’ll pull out over and over again, adapting for the project at hand — and feeling confident that the scope, timelines, and deliverables are crystal-clear and everyone’s interests are protected.

(Value: $69)

✔ GO-TO Checklists that you’ll pull out again and again as you set up and run your business for maximum success, efficiently and painlessly

(Value: $49)

“Details, details, I want details!”‍

What’s inside those modules?


37 content-packed modules to help you become
skilled, confident, and empowered

ALUM ONLY!

HOW TO HIRE AND SCALE FOR SUCCESS
All-New, Alum-Only Module!

In this module, you’ll:

  • Learn how and when to hire (even if you've been burned before)
  • Learn how to fill your calendar in advance and space out projects efficiently
  • Learn how to set up a team that supports you and allows you to do what you love
  • Ask Michal all the questions that come up as you move to the next stage of business 🔥🔥
NEW!

PRE-REQ 01

SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS
Part One

In this module, you’ll:

  • Discover the secret behind why some writing is SO MUCH MORE compelling than others
  • Learn 5 strategies to mercilessly keep your writing fluff-free
  • Review why active writing is so much better than passive
  • Understand what “symmetrical” writing is and why it’s a crucial ingredient of good writing
NEW!

PRE-REQ 02

SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS
Part Two

In this module, you’ll:

  • Discover the top 3 ways to make your writing more musical
  • Find out what weasel words are (and how to avoid them like a toddler who doesn't want his face wiped)
  • Learn 3 ways to keep readers from falling asleep over your work by writing FRESH
  • Practice the 7 strategies during a LIVE workshop segment

MODULE 01

LET’S GET THIS PARTY STARTED
Introduction to Copywriting

In this module, you’ll:

  • Clarify the differences between copy & content — and why it even matters
  • Get familiar with the different types of copy out there — and start thinking about which may be most suited to your strengths
  • Gain a solid understanding of the marketing funnel — and how your copy plays a role
  • Discover the 10 Commandments of Good Copywriting — with clear rationales and dozens of live examples

MODULE 02

THE PRINCIPLES OF PERSUASION
7 Techniques You Need to Ensure Effective Copy

In this module, you’ll:

  • Understand the role of persuasion in effective (not cringey!) copywriting
  • Get introduced to Cialdini’s 7 Principles — and analyze real-life examples of each one
  • Develop tools + methodologies to start applying each principle in your own copy — so it becomes 10X more effective

MODULE 03

MARKETING STRATEGY 101
‍An Overview of Marketing + How to Think Like a Strategist

In this module, you’ll:

  • Learn what strategy really means — and how copywriting fits into the puzzle
  • Understand what makes marketing strategy successful (and why it can fall flat)
  • Learn the steps you can take to train yourself to think like a smart marketer

MODULE 04

CATCH MY ATTENTION, QUICK!
‍How Copy and Design Work Together to Hook the Audience

In this module, you’ll:

  • Identify the anatomy of a strong ad: 3 core building blocks
  • Learn the ABC formula that ensures a striking, resonant ad
  • Understand why copywriters need to think design — and how to convey visual direction 
  • Determine the balance between body copy and your customer’s level of awareness
  • ‍Analyze 15 examples of real ads — and dissect what makes them great

MODULE 05

BYE-BYE BUZZWORDS...AND BALONEY
Everything You Need to Know About Writing Creative Copy

In this module, you’ll:

  • Master the 7 eye-grabbing devices behind real-life ads — and learn how to use them yourself‍
  • Discover 3 frameworks to structure ads and ensure they hit all the right spots
  • Get an overview of ad sizes & types — and the tricks that will make them stand out
  • Learn how to best determine the ad type your client needs — even when they don’t know
  • Explore the 3 technical tricks that will take your ad copy to the next level

MODULE 06

DON’T STARE AT A BLINKING CURSOR: PART 1
The Copywriting Research Process

In this module, you’ll:

  • Understand why research is a defining characteristic of copy
  • Get familiar with the 5 stages of customer awareness
  • Distinguish between “customer awareness” and “customer motivation”
  • ‍Learn the 4 secrets you MUST know about your customer before writing a word of copy
  • Discover how to capture your customer’s voice — and let it write copy for you

MODULE 07

DON'T STARE AT A BLINKING CURSOR: PART 2
‍The Copywriting Research Process

In this module, you’ll:

  • Gain detailed direction for the 5 practical steps you need to properly research your client’s business
  • See what research actually LOOKS like in real life (hint: it doesn’t involve copying competitor sites)
  • Review key principles of a thorough competitive analysis

MODULE 08

HOME PAGES, LANDING PAGES, SALES PAGES — OH MY!
‍Intro to Conversion Copy for the Web

In this module, you’ll:

  • Identify the different types of conversion copy — and know when to use each one
  • Understand what "ONE reader" means — and how it should affect your copy…big time
  • Map out the components of a compelling "hero" section
  • Learn what makes a call-to-action inspire action — and review creative, effective examples from the wild

MODULE 09

ANATOMY OF A HOMEPAGE
A Section-By-Section Guide to Crafting Compelling Homepages

In this module, you’ll:

  • Take a deep dive into the different sections of a homepage — and understand when you need each one
  • Learn the importance of section hierarchy — and how to map it with confidence
  • Grasp the significance of symmetry — and how to practically implement in your copy
  • Get a proven process for tackling a homepage, from start to finish

MODULE 10

BRAND VOICE 101
How to Define, Develop, and Bring to Life a Brand's Voice

In this module, you’ll:

  • Understand what voice is and why it even matters
  • Learn how cadence, sentence length and structure, and word choice all play into voice
  • Get a sampling of the many, many voice types that exist
  • Analyze dozens of real examples to unearth what plays into brand voice

MODULE 11

BRAND VOICE 102
How to Find Your Client's Brand Voice — And Your Own

In this module, you’ll:

  • Understand how to avoid the newbie faux pas of sounding like every other copywriter
  • Hone your ability to guide clients in developing a voice that suits their brand
  • Master the art of writing copy that doesn’t sound like you trying to be someone else
  • Discover how to create a “Mini Voice Guide” you can sell to clients

MODULE 12

THE COPYWRITER'S GUIDE TO AI
‍How to Use AI to Write Smarter, Not Harder

In this module, you’ll:

  • Learn how to approach AI as a copywriter — and communicate your human value to prospects
  • Discover the best AI writing tools — and what to use them for
  • Understand what makes AI writing sounds so robotic — and how to avoid sounding like that
  • Find out how to incorporate AI into your workflow to amp up your efficiency (and earning power)
ADDED CT7

MODULE 13

WEBSITE COPY 101
Everything You Need to Know to Structure a Full Strategic Website

In this module, you’ll:

  • Appreciate branding vs. conversion goals — and how they impact site development
  • Discover how user flow informs site architecture
  • Determine which pages your website needs — and why you *can* have too many

MODULE 14

BEYOND THE HOMEPAGE
Deep Dive into About, Team, and Services Pages

In this module, you’ll:

  • Explore the key components of About, Team, and Services pages
  • Learn how to structure these pages for different industries
  • Discover 3 easy ways to add value for your client (without much more work on your end)

MODULE 15

NONPROFIT COPYWRITING 101
How to Write Effective, Emotive, and Non-Cheesy Copy for a Cause

In this module, you’ll:

  • Learn how nonprofit copywriting differs from other forms of copywriting
  • Discover the 4 cardinal rules of NPO copywriting
  • Review the 7 Principles of Persuasion through the lens of NPO copy
ADDED CT6

MODULE 16

NONPROFIT COPYWRITING 102
How to Tackle 4 Core Types Of NPO Copy — Without Turning Donors Off

In this module, you’ll:

  • Discover the most common forms of nonprofit copy
  • Learn  the structures & strategies that work for each
  • Understand the difference between positive and negative emotional appeal — and how to deeply resonate without turning people off
  • See dozens of real examples of NPOs that got it right — or very, very wrong

MODULE 17

BROCHURES 101
How to Strategize, Write & Lay Out Brochures That Work

In this module, you’ll:

  • Learn the 4 essential questions you need to answer before you can start writing a brochure
  • Review the different types, lengths, and styles of brochures — and when to use which
  • Get a foolproof template you can reliably customize for every brochure project
  • Grasp a clear overview of the 8 essential brochure elements (+ a few optional)

MODULE 18

INTO THE AMAZON — AND OTHER ECOMMERCE JUNGLES
Navigate the Complex World of Ecommerce Like a Pro

In this module, you’ll:

  • Grasp the core components of effective Amazon copywriting
  • Understand how product descriptions differ from other kinds of copy
  • See how ecommerce websites differ from other kinds of copy
  • Walk away with an understanding of the fundamentals of ecommerce & the different ways you can package ecommerce deliverables
ADDED CT6

MODULE 19

SO YOU NEED TO WRITE A VIDEO SCRIPT
How to Write Engaging Scripts that People Want to Watch

In this module, you’ll:

  • Understand the copywriter’s role in video scripts
  • Discover what makes video scripts different from other copy types
  • Break down the diverse types of video scripts — and the goal of each one
    Take a deep dive into explainer and brand videos
  • Learn how to set up your video script deliverable — and how to convey visual and audio direction
ADDED CT6

MODULE 20

CONTENT WRITING 101
Comprehensive Guide to Blog Posts

In this module, you’ll:

  • Appreciate the goal of content marketing — and learn how it impacts your messaging and tone
  • Understand why a blog post ≠ LI post ≠ an article ≠ email and how to get started writing them
  • Recognize the elements of a strong case study and why your client benefits from it
  • Learn how to develop and write an informational press release that doesn’t put readers to sleep

MODULE 21

HOLD THE SPAM!
Essentials of Effective Email Marketing

In this module, you’ll:

  • Review the 4 core components of every email
  • Learn how to optimize those elements for engagement + clicks
  • Understand how to craft compelling subject lines (and why they're so important)
  • Identify when email marketing makes sense — and when to ESP (or not)
  • Master spam-free techniques for unignorable subject lines — plus considerations for length and design of your copy

MODULE 22

HOT AND COLD EMAILS
How to Create Cringe-Free Email Sequences and Pitches

In this module, you’ll:

  • Learn the main types of email sequences — and when to use each
  • Understand what a cold pitch looks like — and how to effectively craft one
  • Gain persuasion- and copy-based strategies to make your emails highly readable‍
  • Get introduced to key email metrics — and learn how to actually know if your email was effective

MODULE 23

CHOOSE YOUR CAREER PATH
Agency, In-house, Freelance, or Hybrid — Which is Best for Me?

In this module, you’ll:

  • Gain a broad understanding of a day-in-the-life of different types of copywriters
  • Hear insider pros and cons from seasoned copywriters on each of these paths
  • Learn which type of copywriting career matches best with your personality — and lifestyle needs
  • Get answers to pressing questions about your dream copywriting job
In the Profitable Freelancer modules, you'll get:

MODULE 24

YOU ARE NOT A FREELANCER
Mindset, Money & Other Key Secrets You Need to Know

In this module, you’ll:

  • Understand how shifting from a freelance to business mindset makes all the difference to your bottom line
  • Prioritize WHICH jobs you want to accept — and know what to do to get started
  • Learn the eye-opening truth about niching: why it actually gets you more work — not less
  • Discover how to build your own brand — and boost your value in the process

MODULE 25

BUT...HOW DO I PRICE THIS???
A Comprehensive Guide to Pricing & Packaging: The Fundamentals

In this module, you’ll:

  • Learn a proven, flexible formula for setting your prices
  • Understand the value of tracking your time...even if you’re the Big Boss
  • Determine the factors to consider when making the final pricing decision
  • Appreciate why pricing by the hour will mostly shoot you in the foot (but when it can work well)

MODULE 26

PRACTICAL PRICING PRINCIPLES
A Comprehensive Guide to Pricing & Packaging: Getting Practical

In this module, you’ll:

  • See how to determine prices that are fair for you AND for your client
  • Discover the strategy behind raising prices so clients don’t go AWOL
  • Learn how to put together attractive, value-loaded packages that aren’t overwhelming for you
  • Understand the pros and cons around publicizing your rates

MODULE 27

WHERE THE GOOD CLIENTS ARE
How to Spot Great Clients — and Avoid the Bad Apples

In this module, you’ll:

  • Learn why a rock-solid process solves problems before they develop
  • See how to filter those clients you DON’T want to work with
  • Develop a process for responding to inquiries based on their quality
  • Find out what tech freelancers use to set up calls, create and send proposals, and invoice clients

MODULE 28

SECRETS OF THE NO-BRAINER SALE
How to Own the Sales Process and Close the Deal

In this module, you’ll:

  • Learn the real purpose of the “sales call” — and how you don’t have to sell yourself
  • Develop the skills to take command of sales calls — projecting confidence and answering tough questions
  • Discover the 5 core elements of a high-converting proposal
  • Determine when to create a proposal, and when to use other low-intensity agreements

MODULE 29

COOL AS A CUCUMBER PART 1
How to Manage Clients So You Don’t Develop an Ulcer — and They Don’t Stop Singing Your Praises

In this module, you’ll:

  • Learn the 6 core steps of any successful freelance project
  • Understand what great onboarding looks like — and why it’s so valuable
  • Get the tools you need to develop your own processes — and make your clients happy
  • Discover the most common pitfalls of client management...and how to avoid them

MODULE 30

COOL AS A CUCUMBER PART 2
‍How to Write Professional, Polite Emails That Get Positive Responses

In this module, you’ll:

  • Grasp the fundamentals of professional emails (and why no service provider should be without these tricks)
  • Understand why offering a way out is crucial (and how NOT to do it wrong)
  • Learn how to remove emotional responses from your emails...even when you're upset
ADDED CT5

MODULE 31

TRICKY & STICKY EMAIL WORKSHOP
‍Practical + Professional (and Sanity-Saving) Email Strategies 

In this module, you’ll:

  • Master the art of the positivity sandwich — and learn when to use it (and when not)
  • Get language to respond effectively to requests for “just a little” free work
  • Learn how to respond firmly and maintain your boundaries, without turning off your client
  • Know when an email *needs* a call in response — not an email response
  • Get strategies for productive — not annoying — email follow-up
ADDED CT6

MODULE 32

NON-SLEAZY MARKETING 101
‍How to Predictably Generate Leads (Without a Cent on Paid Ads)

In this module, you’ll:

  • Take the marketing know-how you’ve developed so far and start applying it to your own marketing
  • Learn the pros and cons of inbound vs. outbound marketing
  • Understand the role of LinkedIn and other social media in networking and attracting the right clientele
  • Understand what “business development” is and how it complements marketing
  • Take your marketing “vitals” — the 3 prerequisites for healthy business growth

MODULE 33

BUILD A LEAN, MEAN MARKETING MACHINE
How to Outline and Execute an Effective Marketing Plan for Your Clients — or Yourself

In this module, you’ll:

  • Get introduced to the SWON method — and tap into your natural strengths to ignite your business
  • Discover how to craft a practical marketing plan — and why you can’t skip goal-setting
  • Understand differences between digital and traditional channels and how to choose the right ones
  • Learn how to prioritize based on a given budget (even when it’s tight)

MODULE 34

THE PICTURE PERFECT PROFILE
How to Build a Sales-Boosting LinkedIn Profile — Even if You're Not on LinkedIn

In this module, you’ll:

  • Identify the goals of a LinkedIn profile
  • Learn how to represent yourself in a professional + engaging way
  • Get an overview of the different profile elements
  • Learn how to optimize each one
  • Grasp why some headshot or image — even your logo — is better than none
  • Learn how to apply best copy practices throughout your LinkedIn profile

MODULE 35

THE ZERO-FLUFF LINKEDIN WORKSHOP
‍How to Use LinkedIn to Get More (and Steadier) Leads

In this module, you’ll:

  • Learn how to build a lead-gen system using strengths you already have
  • Understand how to leverage the 2 crucial elements of any LinkedIn strategy
  • Reveal how to create interesting, easy-to-read posts that people want to engage with
  • Learn when to accept connection requests — and when to decline

MODULE 36

THE IT FACTOR
What Sets Apart Star Freelancers
(And How You Can Become More Like Them)

In this module, you’ll:

  • Understand what makes people refer a professional — and how to be that person who gets referred
  • See examples of no-nos and must-dos when asking for help or guidance
  • Learn the best way to phrase a question to get the most (and most helpful) responses

MODULE 37

CANVA PORTFOLIO PRO
Design a Standout Portfolio Without Spending Hundreds of Dollars
(Or Crying From Frustration)

In this LIVE workshop — from our Legendary Queen of Tech, Malky Rochlitz — you’ll:

  • Learn your way around Canva (you only need a free account)
  • Choose a portfolio type and template — website or PDF
  • Easily customize it to match your style and need
  • Create impressive-looking mockups of your work — without hiring a designer
ADDED CT7
SOUNDS GOOD — I WANT TO GIVE IT A TRY

But that’s not all


Included in CopyTribe 7.0 are twenty four
value-popping bonus masterclasses from copywriting and business experts
‍

Bonus #001

LIVE! BONUS MASTERCLASS from launch copywriter and strategist Kirsty Fanton


Fundamentals of Launch Copywriting
Foundations for Planning Effective Course Launches — the Copy and Strategy


Kirsty is a launch copywriter and strategist who's been working with big-name personal brands in the online course space since 2018. She believes the best strategy for your business (what you sell, how you launch, the boundaries you set, the way you stretch and grow — all of it!) is based on a number of highly contextual things, like who you are, what makes you tick, who you’re selling to, and what you’re really, really good at.

In this bonus masterclass, you’ll learn:

  • What elements do I need in place before planning a launch?
  • What are the most common assets that are required in a launch?
  • What are the different kinds of launches and when would I choose one over another?
  • How does the copy differ for launching a brand new, untested course versus a course with a history of success?
  • Is there a magic word count for sales pages?
  • How do I create a sense of urgency or scarcity without being overly pushy?

Bonus #002

LIVE! BONUS MASTERCLASS from
Mad Brand Strategist & copywriter Chaya Glatt


The Art & Science of Business Naming + Why Your Persuasion Skills Won't Be Wasted
‍

With her research-driven structure and proven process, Chaya Glatt has been naming standout companies and brands for over 6 years.

In this bonus masterclass, you’ll get answers to these questions:

  • Why does a business name matter so much?
  • How does your brand’s positioning play into its name?
  • How important are your competitors when you’re developing your name?
  • How do you ensure people will connect to your brand name?
  • How do you get your client to pick just ONE name?


Plus! 3 super-useful checklists for before, during, and after your naming presentation

Bonus #003

LIVE! BONUS MASTERCLASS from Chayale Kaufman, campaign strategist & content creator


Campaign Strategy 101
How to Craft a Strong, High-Performing Multi-Channel Campaign
‍


Chayale Kaufman is founder of the Jewish Content Network and ConsultWrite Media. She works closely with Jewish media worldwide to spearhead successful marketing campaigns. For over 18 years, she and her team have led thousands of campaigns, built strong relationships with the media, and gained a deep understanding of what makes a campaign soar — or fail. With deep industry experience and powerful connections, Chayale moves marketing mountains to create incredible campaign results.


In this bonus masterclass, you’ll learn:

  • How do I approach a marketing campaign? Where do I start?
  • How do I decide which marketing channels to use?
  • What are the core differences between digital and print channels? When would I want to use one over the other?
  • How do I measure or analyze the results of a campaign?
  • What could cause me to make changes mid-campaign?

Bonus #004

LIVE! BONUS MASTERCLASS from copywriter & strategist Chana Greenstein


ESPs for Dummies
‍Everything You Need to Know About Tags, Segmenting, and Managing an Email List Effectively
‍

Chana Greenstein manages the strategy, marketing, and tech for digital product launches. Her clients range in their industries and offerings — and they're all making money online selling courses, summits, and memberships. Chana has fun playing with the tech, managing her team, and celebrating successful launches with her clients.
‍
In this bonus masterclass from Chana, you’ll learn:

  • How to navigate the basics of sending email campaigns and automations
  • Key features of different ESPs and whether you need them (or not)
  • How to know what tags to use — and how to name them strategically
  • How to get people signed up to the email list

Bonus #005

LIVE! BONUS MASTERCLASS from Founder & Chief @ Beliyf, Mark Sampson


How to Stand Out
Among a Zillion Freelancers
Use the CORE Framework to Powerfully Differentiate
‍

Mark Sampson is Chief @ Beliyf, creator of the CORE Difference framework, and trusted counselor to founders, CEOs, and leadership teams of growth-stage businesses. He’s spent the last 14 years exploring the unique spirit that powers every great company, and learned how to uncover who organizations are — beyond what they offer. He shares his CORE Difference framework with founders through his writings, speeches, and advisory work.

In this masterclass, Mark will teach you how to uncover the CORE Difference of your own freelance business, and how to use it to stand out.

You’ll get answers to these questions:

  • How do I build a business that feels true to myself?
  • How do I differentiate myself from the million other copywriters/designers/developers out there?
  • How do I identify my essence so I can make key marketing & business decisions that align with that?
  • How do I stand out in an authentic, meaningful way?

Bonus #006

LIVE! BONUS MASTERCLASS from award-winning business consultant Estie Starr


The Client Conversion Kit
A Predictable System to Turn Your Leads Into Buyers
‍

Estie Starr built a multiple six-figure business in under two years with zero dollars in ad-spend (while raising five kids!). She is an award-winning business consultant and marketing strategist who helps small business owners earn more money with less headache.

She believes every person can build a professional business doing what they love — and make money at the same time.
‍
In this bonus masterclass from Estie, you’ll learn:

  • A proven method for landing your first 10 clients
  • The key to attracting your ideal clients without paid advertising
  • The science behind a sales call that enables you to smoothly close deals
  • The secret to creating viral word-of-mouth campaigns
Esti Rand


Bonus #004

EXCLUSIVE LIVE! BONUS MASTERCLASS
from Naomie Rubner, brand strategist and copywriter


CREATE AND CURATE A 
BRANDED SOCIAL MEDIA PRESENCE
Everything you need to know about social media management — and content
‍

After 5 years of  digital marketing at Mishpacha Magazine, Naomie Rubner today develops and manages scroll-stopping social media for businesses that are ready to be noticed. With her data-driven process, caffeinated creativity, and weakness for alliteration, Naomie transforms businesses into memorable brands.
‍
In this bonus masterclass, you’ll discover:

  • How to translate your client's brand into a cohesive (and strategic) social media presence
  • The do's and don'ts of social media copy
  • How to show up online authentically while creating the results you want
  • The process behind smooth and savvy social media management
  • The social media mindset hacks that will serve you and your clients

Plus, you’ll get full access to:

Complete CopyTribe Vault
of 11 Expert Masterclasses
‍

“This Doesn’t Sound Like Me!”
By Justin Blackman

The 3-letter System for Avoiding Those 5 Words Every Writer Dreads
‍

3
1

The Landing Page Crackdown
By Eden Bidani

What Makes Landing Pages Actually, Really Work

2

The Copywriter’s Ultimate Guide To SEO
By Jacob McMillen

Everything a Good Copywriter Needs to Know About SEO

3
4

ChatGPT Named This Class
By Shlomo Genchin
‍
How Smart Copywriters Leverage Artificial Intelligence to Become Stronger and Waaaay More Efficient

Pitch Decks 101
By Jack Zerby

Create Pitch Decks that Impress Investors and Help Bring Your Ideas to the World
‍

5

‍The Building Blocks Of Masterful Branding
By Elisheva Perlman

How to Consistently Craft a Killer Creative Brief — and Use it to Create Unignorable Brands
‍

6

Social Media Management
and Branding
By Naomie Rubner

How to Create and Curate a Branded
Social Media Presence

7

Creating Viral Videos 
By Zach Atherton

How to Write Compelling, High-Converting Video Scripts

8

SEO Fundamentals
By Fay Friedman

How to Drive the Traffic that Drives Conversions

9

Is Freelance for Me? And Other Tough Questions You Need to Ask Yourself
By Shaina Keren
‍
‍How to Maximize Your Unique Potential in Today's Copywriting Landscape

10

Design for Non-Designers
By Chaya Murik
‍
Visual Hierarchy & Contrast — and Why They Matter

11



Complete Profitable Freelancer Vault
of 7 Expert Masterclasses
‍

All-Weather Clients
By Abbey Woodcock

How to Consistently Fill Your Freelance Client
Roster With High-paying Clients...Without Samples, Years of Experience, or a Website

12

Align Price and Position...
and Land Better Clients
By Amy Posner

How to Position Yourself as the Service Provider
That Clients are Lining Up to Hire‍



13

Master the LinkedIn Game
By Yoel Judowitz

Generating Leads and Growing Your Business with Great Content‍

14

The Freelancer's Guide to Business Setup
By David Fryman

Legal Advice for Freelancers From a Seasoned Lawyer

15

The Elegant Sales Conversation
By Dov Gordon

How to Master the Sales Call Even if You Hate Selling

16

3 Priceless Pillars of a Pitch
by Laura Lopuch

How to Write Cold Emails That Convert

17

Business Mindset — It's Not Ra-Ra
by Rachel Fakheri

How to Actually Build Your Business and Break Through Barriers With Practical Mindset Techniques

18

PLUS!

TWELVE ridiculously useful cheatsheets


AKA the stuff you'll pull out again and again when writing copy for real clients‍
‍

These are the files you will always go back to — so you never have to start from scratch...
and you never need to feel that pit in your stomach.

10 Commandments Cheatsheet

Your go-to checklist for any piece of copy you produce.

  • 10 key rules that every piece of copy needs to follow
  • Easy-to-scan sweep check before sending off copy to a client
  • Reminders of the fundamentals that sometimes get lost in the weeds

BRING ON THE FUN
Creative Copy and Print Ads Cheatsheet

Staring at a blank screen, waiiiting for that stroke of genius that’ll blow minds? Never again.

  • Step-by-step guide to clarify your goal & identify a starting point
  • 10 devices & formulas to employ to write creative copy successfully

COPY THAT DOES SOMETHING Conversion Copy Cheatsheet

Assure your client that “I can do that for you” — and mean it.

  • Clear breakdown of the 3 different types of webpages and what they include
  • A map of what to write where for more effective copy (and less what-next?! nail-biting)

DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 1

Skip the dirt and get gold-mining! Research is the *key* to killer copy and this sheet is the key to killer research.

  • All the information you need to gather — so there’s nothing missing from your brief
  • A walkthrough of how to use information to get prospects buying
  • A breakdown of stages of awareness, plus how to determine YOUR audience's awareness level

DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 2

The low-down on client discovery sessions and data mining.

  • The high-level overview of the copywriter's process (and how research fits in)
  • Over 20 questions you need to be asking on every Client Discovery Session, so you never have to wonder “what do I need to know?”
  • 5-point list of where to data-mine for the good stuff

BRAND VOICE CHEATSHEET

Vague or erratic? No — clear and consistent voice, throughout every single project. 

  • The 3 essential elements of tone of voice
  • Pointed questions to ask your client to zero in on their voice
  • The fundamental sections to include in a mini voice guide
  • Tips for uncovering your own unlike-everybody-else voice

WEB COPY 101 CHEATSHEET

Tackle any website project with confidence.

  • The essential differences between a conversion site and a branding site
  • The GAP method for crafting strategic site architecture
  • Detailed guidelines for the 3 most common website pages

COPY THAT DOES SOMETHING
The Email Cheatsheet

The complete hand-holding guide to writing emails, this sheet’s gonna be your new BFF.

  • A breakdown of all the components en effective email has + the goal of each one and how to achieve it
  • A list of spammy words to avoid to ensure that your emails aren’t blocked by the cyberspace cops
  • Tips for writing email subject lines will save you headaches (and dismal open rates)
  • How-to guide to measuring and understanding email success rates — and boosting the odds of your next email's success

The Comprehensive Guide to Effective Brochures

Make every inch of your brochure real estate count.

  • The 4 must-ask questions before you start writing anything
  • In-depth breakdown of the anatomy of an effective brochure and what goes in each section
  • Brochure length guidelines and which clients actually can use one
  • How to ensure an amazing brochure sample

CONTENT CHEATSHEET

Yes, copywriters *do* write content. Get clarity on which is which, plus tips for the most common content.

  • The 5 goals of content marketing
  • When you need to SEO — and when to leave it to an expert
  • The RISE method for making blogs readable
  • The 3 benefits of case studies, with step-by-step tips to make them compelling

CRAFTING COMPELLING COPY
The Homepage Copy Cheatsheet

Your 120-second guide to web copy.

  • The 4 core differences between homepages, landing pages, and sales pages
  • The 9 questions your reader is asking
  • The 9 sections you need to answer the reader's questions (so your copy works)

THE ECOMMERCE JUNGLE
The Complete Ecommerce Primer

Your guiding light when writing copy for ecommerce or Amazon brands. (SPOILER: It's a universe apart from service provider copy.)

  • 4 cardinal rules of ecommerce copy
  • 5 dos and don'ts to keep in mind
  • 3 categories of ecommerce copy — and their subcategories
  • Ecommerce website copy guide
  • Step-by-step guide to Amazon product pages — and product descriptions  
  • All about ecommerce emails (including 4 crucial sequences)
  • Resources to help you navigate ecommerce marketing like a pro

“So on-target and valuable."

Everything Michal shares is so on-target and so valuable. It's great to have access to all the new, amazing material and to know I can always rewatch the classes in Podia when I want a refresher.
No alumna will lose out by joining the alum track.

— Rochel Feldman, CT 4.0

Suri Jerusalem

“Boosted my efficiency.”

I gained tremendous value from the templates and cheat sheets as they boosted my business with efficiency.

— Suri Jerusalem, CT 3.0

see program Schedule
enroll NOW

Meet the mods


Schmooze, ask questions, and hang out with humans like:
‍

Michal Eisik

Michal is the founder of MichalEisik.com, a micro agency that helps B2B SaaS brands replace yawn-inducing website copy with engaging, data-driven messaging that resonates. She is also the founder of CopyTribe, an instructor-led, foundational online program that has trained 530+ freelancers to date.

Hannah Lipschutz

Hannah is an email strategist who helps 7-figure ecommerce businesses grow their revenue through email marketing.  She’s called "dangerously good" by her clients, who’ve significantly increased their sales through email. When she’s not nerding out on strategy, she’s probably feeding her Haribo addiction.

Penina Ostroff

Penina stumbled across copywriting accidentally while working in the non-profit space — and dove in head-first. Relishing using both sides of her brain in tandem, she produces strategic websites with a creative touch for delighted clients around the globe. Penina also spends hours every week helping newer copywriters hone their work.

Miriam Epstein

"Great for banishing imposter syndrome!"

Super fun and supportive experience. I saw how much I already know and was able to pinpoint places I can grow in.

— Miriam Epstein, CT 4.0

“Both friendship and professional resources.”

Slack is hopping! At 2 am, you can find the perfect word, a hug, or delicate wording for a touchy email. I love watching CTers find both friendship and professional resources in Slack. If you’re a CT alum, I’ll be thrilled to see you back here in a new group. Do you want me to remind you about this later?

— Slack Bot

“You get to solidify your knowledge.”

Random perks I've noticed about being in a Slack group with the newbies again:
a) You see how much you know. It feels good to not be the freshie anymore.
b) When you answer their questions, you get to solidify your knowledge because you have to explain it super coherently.

— Chani Pollins, CT 2.0

“There's nothing like CT”

I received great value for the investment. There is nothing like CT support and camaraderie!

— Libby Kasten, CT 2.0

Sold out

COPYTRIBE 7.0 ALUM

BACK FOR THE GOOD STUFF
‍
I want to get reliable guidance + ongoing accountability for 7 months.
‍
  • EVERYTHING in the Confident Copywriter
    ● ⭐NEW⭐ THE WRITING MASTERY COURSE
    ● THE FULL COPY COURSE:
    ● 23 modules
    ● ⭐NEW⭐ alum-only hiring module
    ● 4 LIVE Masterclasses — 3 are new for this year
    ● 10 past masterclasses
    ●⭐NEW⭐3 accountability challenges
    ●⭐NEW⭐3 alum-only group coaching calls with Michal
    ● LIFETIME access to all videos + materials + calls
    ● Moderated Slack community
    ● 12 go-to cheatsheets
    ● The CopyTribe Template Vault

    PLUS
  • The Profitable Freelancer (Nov-Jan)
    ● THE FULL BIZ & MARKETING COURSE
    ● 14 modules
    ● 2 LIVE Bonus Masterclasses
    ● Complete Vault of 8 past Profitable Freelancer masterclasses
    ● LIFETIME access to all videos + materials + calls
    ● 8 go-to cheatsheets
    ● The Portfolio-Pro LIVE Workshop
    ● The Profitable Freelancer Template Vault


Investment:
$97 / month
(seven payments)
‍
Pay upfront and get 2 months free!
‍$485
‍(one-time payment)
‍
⭐Second time joining alum track? Get a 10% discount.⭐‍
‍Third time — 15% off!‍
‍Fourth time — 20% off!‍
‍Get your discount code here
‍
Enroll NOw



CopyTribe 7.0 is a 7-month program that will begin June 25.
‍


Need help or have questions?
Please contact us at hello@copytribe.co
‍

Concerned about ribbis?

‍

Concerns about the prohibition of paying and accepting interest (“ribbis”)

The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).

We know that this year has been a difficult year for many,
with lots of inflation and rising expenses.
‍This is one thing that's not rising.
‍
The alumni track is staying the same exact price as last year. ❤️ 




Frequently Asked Questions

What thoughtful alum have asked before enrolling

Until when can I enroll?

Thursday, June 20, 11:59 pm ET

I only took the Profitable Freelancer before. Pretty please, can I still sign up for CopyTribe ALUM?

Absolutely! You will get immediate access to Slack, but you won’t get access to any of the copy modules or copy masterclasses.

If you want to acquire fundamental copywriting & marketing skills, consider taking the ‍copy-only track. We offer a special 10% discount for PF alum: PFALUM10 🎉🎉
If you take the copy-only track, you will get to rejoin Profitable Freelancer for free and access all new materials and updated modules.
Use this link to access the $490 discount.

OR

Take a full 40% off the copy-only program, but without challenges, and without getting the copy certification badge. You’ll also get to join PF for free with this option. Use code 40PFALUMCT7 for a $1,960 savings!
‍Use this link to access the $1,960 discount.

Are critiqued challenges included?

No. While you are welcome to do the challenges (and we encourage it!), critiqued challenges are not included. On the checkout page, there is an optional upgrade to get one key piece of copy critiqued by Michal. This can be one of the CT challenges, or client work of your own.

Does the 30-day money-back guarantee apply to the alumni track as well?

Yes. If, within 30 days, you feel you’re not getting the most out of the program, you’ll receive a full refund. The deadline for the 30-day test drive is July 25, 2024.

Is there any discount available?

Yes! If you spent significant time (minimum 20-30 minutes) talking to someone who was considering CopyTribe 7.0, thanks again! You know how much we appreciate that 🙏
‍Fill out the form here to receive the coupon code. 😘

In addition, you'll get a discount if you've joined the CT alumni track before:
10% discount if you’ve joined once
15% discount if you’ve joined twice
20% discount if you’ve joined 3X or more.
‍
You can claim your discount by filling out the form at the link above.
(The referral discount and returning customer discounts may not be combined. You can choose one.)

Sold out

COPYTRIBE 7.0 ALUM

BACK FOR THE GOOD STUFF
‍
I want to get reliable guidance + ongoing accountability for 7 months.
‍
  • EVERYTHING in the Confident Copywriter
    ● ⭐NEW⭐ THE WRITING MASTERY COURSE
    ● THE FULL COPY COURSE:
    ● 23 modules
    ● ⭐NEW⭐ alum-only hiring module
    ● 4 LIVE Masterclasses — 3 are new for this year
    ● 10 past masterclasses
    ●⭐NEW⭐3 accountability challenges
    ●⭐NEW⭐3 alum-only group coaching calls with Michal
    ● LIFETIME access to all videos + materials + calls
    ● Moderated Slack community
    ● 12 go-to cheatsheets
    ● The CopyTribe Template Vault

    PLUS
  • The Profitable Freelancer (Nov-Jan)
    ● THE FULL BIZ & MARKETING COURSE
    ● 14 modules
    ● 2 LIVE Bonus Masterclasses
    ● Complete Vault of 8 past Profitable Freelancer masterclasses
    ● LIFETIME access to all videos + materials + calls
    ● 8 go-to cheatsheets
    ● The Portfolio-Pro LIVE Workshop
    ● The Profitable Freelancer Template Vault


Investment:
$97 / month
(seven payments)
‍
Pay upfront and get 2 months free!
‍$485
‍(one-time payment)
‍
⭐Second time joining alum track? Get a 10% discount.⭐‍
‍Third time — 15% off!‍
‍Fourth time — 20% off!‍
‍Get your discount code here
‍
Enroll NOw



CopyTribe 7.0 is a 7-month program that will begin June 25.
‍


Need help or have questions?
Please contact us at hello@copytribe.co
‍

Concerned about ribbis?

‍

Concerns about the prohibition of paying and accepting interest (“ribbis”)

The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).

NO RISK
‍A 30-Day Money-Back Guarantee for You

I am so confident in this training program, I’m offering a money-back guarantee. If you spent 30 days in this program and don't feel it's a good fit for you....

Just contact us and you'll get 100% of your money back.

NO QUESTIONS ASKED.

‍

WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.

So there's no risk. It's either money well spent, or money not spent. 
‍
But you won't get any value if you don't click one of those little buttons above.
‍Which is a shame.
‍

Want to accelerate your growth?

If you're interested in

  • ongoing guidance from warm, experienced mentors
  • focused skill development with new classes
  • priority access to opportunities and leads
  • alum-only module on hiring and scaling...

we'd love to have you in the group this year! 💖

‍

Rooting for you always.

Enroll now

Zero risk. 30-day moneyback guarantee