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Become a strategic, successful marketer

Join the university-level certification program that gives you every fundamental you need to launch a rewarding copywriting and marketing career.

Across 8 months and 38 modules, go from strong writer to confident copywriter & strategist — and emerge with clarity, competence, and community for life.

550 graduates trained

ENROLL NOW

What’s inside CopyTribe 8.0?

I’m here for the Business Owner Track

Michal Eisik,
Founder & Instructor

“It saved me 3-4 years of heartache”
‍

I thought many times before taking the plunge — I thought I'd be able to go it alone, work it out myself. Now that I've taken it, I can see it would've taken me 3-4 years at least to gain that big-picture, solid understanding.

CopyTribe saves me heartache every day —I know I'm doing it right. No more second-guessing.

It was worth every penny.‍

— Chani Pollins CT2, Brand Strategist & Copywriter, chanipollins.com

“Happier than ever with my income, career, and clients”
‍

CopyTribe gave me everything I needed: marketing strategy, copywriting fundamentals, and the how-to of starting your business. Plus, I developed my network.

A few years later, I am happier than ever with my career, income, and clients. I’m in control of my business and schedule, and actively building something flexible to fit my life.

CopyTribe was the catalyst for all this.

— Morgan Hugoboom CT5,
‍Content & Copywriter

"Got everything I’d need as a copywriter"
‍

As a newcomer to copywriting, I wanted to acquire a solid understanding of marketing — and learn how to build a business. After CopyTribe, I felt prepared and confident to do exactly that.

I was surprised at just how much input we received from coaches & moderators. The clarity of the modules was excellent, with continual review of concepts — plus examples — so you didn’t feel overwhelmed.

— Yitzi Smith CT5,
Email & Web Copywriter

Our grads work for great
companies and agencies

Some work in-house, some as freelancers.
They’ve gone on to enjoy fulfilling, flexible marketing careers.

Is CopyTribe for you?

You are a...

Kinda-winging-it WRITER

You’re a talented writer. Maybe you even write copy occasionally — but without much strategy.

You want to turn your natural skill into a satisfying career. You want to skip the guesswork — and write with confidence.

YEP, THIS IS ME!

Small
‍business owner

You wear lots of hats, but one hat you wish you could wear is Marketer. That could save you a boatload of money.

You want to learn how to use AI, direct your own marketing with confidence, and stop having to outsource every little piece.

YEP, THIS IS ME!

DESIGNER READY TO UPSKILL

You’re a bona fide pro. Your clients are thrilled with your design and want your hands on their copy, strategy, and media placement too.

You need the fundamentals of copy and marketing strategy...fast!
‍

YEP, THIS IS ME!

You are a...
‍
KINDA-WINGING-IT WRITER

‍
‍You’ve got a knack for writing words that people like to read.

That clever poem in your high school yearbook, that personal essay in your N'shei newsletter, that 5-week series published in The Yenemsvelt Jewish Times — people loved them.

Everybody calls you to write:

birthday cards
thank-you notes
sheva brachos grammen
I-can't-believe-you-stole-my-cleaning-help breakup texts.

For good reason.
Your writing is EXCELLENT.

You’ve been eyeing copywriting as a career for a while now.
You even landed a couple of copywriting jobs — and you’ve done…okay.

But you rely solely on your gut. For everything.

The truth:

Your gut (and ChatGPT) only goes so far.

It’s why you get a pit in your stomach at the thought of taking on a real job.

‍
“How do I know I can do this?”
“Why are they trusting me?”
“Where do I even start?”
“What's gonna happen if I don’t deliver?”

Your clients are (mostly) satisfied, yeah, yeah...
‍↪ but does your copy actually DO what it’s supposed to?
‍

So when the next person asks for your portfolio, you freeze.

Will your projects prove your expertise —
or expose your inexperience?

You need good samples to land clients, and clients to create good samples.

THE ULTIMATE CATCH-22. 😬

And it’s not like you haven’t tried.

You follow some top copywriters — even subscribed to their lists.

Well, people who seem like they’re good copywriters.
‍You think.
‍
They share strategies that should work...theoretically.
‍(They also try to sell you stuff. A lot of stuff.)

But even worse is the underlying question:‍

Do you have what it takes to make it as a copywriter?
Is your copy REALLY worth paying for?

What if you could join a comprehensive program that gives you every foundational skill you need to feel confident as a marketer —
plus in-depth assignments and professional feedback to build a polished portfolio?

Yes, I want to make a career out of copywriting

You are a...
‍
SMALL BUSINESS OWNER

You built a business from scratch — and watched it take off. 👏
It’s doing well, and you know that’s no small feat.

But there’s a thorn in your side.
It’s called marketing.

You know the importance of getting your name out there,
staying visible, attracting customers.

And you have no shortage of clever ideas.

But where do you start?

Where should you run ads to actually see returns?
Should they be full page, half page, 3/7ths of a page?
Should you be running print ads altogether??? Maybe an Instagram campaign would be smarter?

The questions make your head spin.

‍So you do what any smart business owner does — you bring in a specialist.
Someone to guide your marketing and write your copy.

You pay a pretty penny, but that’s not what stings the most.

What bothers you is the nagging thought that you could do it yourself.
‍
‍You’re driven, creative, savvy.
And you’re not a bad writer yourself.

Wouldn’t it be nice to take your marketing into your own hands?
To stop outsourcing your thinking to an outsider
who will never know your business as well as you do?
‍(You’re its mother, after all.)

So you Google.
Study your competitors’ campaigns.
Brain dump and authoritatively instruct ChatGPT to “make it better.”

And voilà — your copy is born.

‍You blast it to the world.

Then reality sets in.
‍

🙈

That email you spent hours polishing generated exactly $20… and 33 unsubscribes.

🙈🙈

Mr. Competitor called you out on LinkedIn for copy-paste-tweaking his ad.

🙈🙈🙈

And that punchy, catchy webpage you drafted — even you don’t want to read it twice.

There’s something missing, something elusive.

Something the copywriters you’ve hired know that you DON’T.

(How does ChatGPT also not know it?)

It’s maddening. Because you know your business inside out.
You just don’t have the marketing strategy and copy skills to turn that knowledge into sales.

Do you keep draining your hard-earned money on always-booked-up freelancers every time you need something written?
Or do you keep it on your plate, hoping your DIY copy doesn’t tank your sales?

Neither option makes sense for your business…

Even when you hire a marketer, it feels like you’re bringing your car to the mechanic with no idea what’s going on under the hood.
You wish you understood marketing better — so you could feel more confident in your decisions, and hire the right people to execute.

What if you had a clear understanding of marketing strategy so you could take your business’s growth into your own hands?‍

‍
What if you could stop outsourcing every word — and finally write copy yourself that gets the results of expensive (and not always available) copywriters?‍

Yes, I want to take charge of my marketing

and maybe write my own copy too

WHat's inside the business owner track?

You are a...
‍
DESIGNER WHO WANTS TO OFFER MORE

‍
‍Design is fulfilling.
And you’re good at it.
‍

But you’re finding that more and more clients just expect you to magically provide copy and marketing advice.

(Even when you’re not sure yourself.)

And even the more aware clients — they want a one-stop-shop.
Especially with the kind of quality and service they’re used to getting from you.
‍

They want to clone you to strategize and write their copy too.
And you wouldn’t mind.

It’s not just the upsell potential (although that would be amaaaazing).
It’s the fact that all copywriters are NOT created equal.

Sometimes the copy you get is

smooth
compelling
clear...

It sings.

Other times
(let’s face it,
many times),
the copy has to be

massaged
brought back to life
delicately, of course — so you don’t devastate the copywriter and completely burn bridges.

Not to mention that finding + retaining top copywriting talent is tough:
‍

It’s expensive

($4500 for a 4 page website?!?)

It’s annoying

(Your client: “Can’t I just work with YOU?”)

And come tight deadlines, it’s impossible

(“A 3-week wait? But I need it in 2 hours!”)

Problem is, you don’t feel confident around marketing strategy.
You also don’t have a rubric to evaluate copy.

You know when you’re looking at good copy, a good campaign — but what is it that actually makes it good?

You hate feeling like you can’t control your entire business.

What if you knew enough marketing and messaging strategy to train a great copywriter in-house?
‍
Or — what if you could write strategic copy yourself?

Yes, I want to offer copy & marketing strategy too

Introducing...
CopyTribe 8.0

The university-level certification program that covers every fundamental you need to launch a rewarding marketing & copywriting career.

Across 8 months, 23 modules, 17 masterclasses, and ongoing live moderation from mentors you come to trust, CopyTribe walks you through every step of the marketing strategy and copywriting process. Learn about every core project type, with personal guidance — and accountability that propels you to the finish line.

CopyTribe is carefully built around:

assignments (to put your learning into practice)
critiques (to take your copy from so-so to so good)
mentors (to give you individualized feedback & advice)

Emerge with the confidence, clarity, and craft to honestly call yourself a certified copywriter & stategist.

Plus, the 15 Profitable Freelancer modules give you the fundamentals of business setup + marketing + client management — so you get ALL the tools you need to run a sustainable business, in one place. 🔥

Enroll now

Hear from copywriters

“Comprehensive, clear, and informative”
‍

I had tried a couple of copywriting courses here and there, but none of them did it for me. I never left feeling like I knew what I was doing.

I was worried CopyTribe would be the same. It wasn't.

The course was so comprehensive, clear, and informative that as a CT7 grad, I feel 100% confident to approach someone and say, "Hey, can I write your website?"‍

— Chani Karp CT7,
‍Copywriter

“I was able to move into work that better supports my family"
‍

A few months after completing CT7, I landed a new job as an email strategist.

I was able to step away from juggling multiple projects and move into work that's more meaningful, specialized, and better supports my family.

I’m so grateful to Hashem and to Michal for being the shaliach with her awesome CopyTribe training, resources, and connections!

— Leeba Kaplan CT7,
Email Strategist‍

“You learn by doing — the best way to learn”
‍

CopyTribe took me from total newbie to someone with confidence and real-life experience (including a taste of working with real clients). That is the best result a course can provide.

Plus, I got my first paid projects directly through the CopyTribe community!

— Silvia Adamyova CT5,
Copywriter & Content Writer‍

Hear from designers

“I gained incredible knowledge — and an amazing network”
‍

I’m a graphic designer with a strong affinity for writing. Before CopyTribe, I had dabbled in copywriting, but never felt fully confident.

I gained an incredible amount of knowledge and skills from the course, and I’ve been using them to launch a new side to my career.

‍My clients appreciate having one person who can take care of all their marketing, and I'm grateful to be able to offer both.
‍I could not be more thrilled with my decision to join CopyTribe!‍

— Meira Mirkin CT7,
‍Graphic Designer & Copywriter, meiramirkincreative.com

“I moved from designer to leading the creative department”
‍

I started as a graphic designer, but making things look pretty wasn’t enough. I wanted to understand the strategy so I could help make things work, not just take orders.

CopyTribe set me on the path from designer to leading the agency’s creative department, and I can say with confidence the course was absolutely worth the investment.

— Mindy Kaplan CT5,
Creative Director, BrandHero‍

“If you really want to gain, you need hands-on learning”
‍

I loved that we had to do the assignments — I really absorbed the material better and gained measurable benefits. Other courses I have taken in the past sorely lacked this — I would listen and even take some notes — but without hands-on learning I walked away without gaining true benefits.

— Chaya Miller CT2,
artisandesignstudio.co

Hear from business owners

“I’m already seeing the gains in my business”
‍

As a published author with an enthusiastic audience, I knew my writing was a marketing opportunity I wasn’t utilizing. I joined CopyTribe to learn how to make my writing more strategic, so I could write not just to inform, but promote my fertility clinic more effectively.

Michal took what could have been dry, technical material and showed me how to make it engaging, relevant, and easy to understand. I was surprised how much my skills advanced in just a few months.

‍I gained a lot of practical information, much of which I was immediately able to apply to my work! Even before the course was over, I was already seeing the gains in my business.‍

— Dr. Yael Tusk CT7,
‍Founder, The TCM Jerusalem Fertility Clinic

“My marketing results were excellent”
‍

As a business owner, I wanted to learn to write my own copy and manage my marketing — well. So I took CopyTribe.

I learned so much from Michal's well-organized classes, which were packed with high-quality copywriting fundamentals.

I used the skills to write the copy for my website, and recently implemented the techniques in my marketing materials for two trade shows as well — and the results were excellent.

— Ruth Hertz CT7,
‍Founder, EdBoosters.com‍

Go from strong writer & thinker to
confident copywriter and marketer‍

In 8 intense months, you'll get the knowledge, skills, critique, mentorship, and accountability to grow your marketing career with confidence.
‍

After joining us in the craft of copywriting modules you'll...
‍

Learn the most critical copywriting + persuasion techniques
Write with clarity, purpose, and results in mind
Take on new projects or roles with confidence because you actually know what you’re doing
Tackle every assignment without a pit in your stomach because you have a clear process
Bring fresh, strategic ideas to your team (and earn their respect fast)
Become the indispensable marketer your boss and clients can’t imagine going without

After joining us in the marketing + business modules, you'll no longer be stuck...
‍

Scrounging for clients
‍("Where are they all hiding??)
Wondering how much to charge
(ChatGPT’s range for website copy pricing is $250-$25,000???)
Begging for payments (How could it be that a CHESED organization isn't even paying me?!?)
Giving clients HOURS of your time, unpaid ("We just have one small question")
Cold emailing despite ZERO responses (doing the same thing over and over again, à la Einstein)
Accepting every willing client (even the ones who say “the check is in the mail!")

CHeck out more testimonials

If you want this transformation 👆

I’d love to welcome you inside CopyTribe 8.0!

Registration closes
‍Thurs, Nov 13

Jump inside by this date because doors will close.

Program
begins
‍Wed, Nov 19

Join us at 2 pm on Zoom for the meet and greet!

classes take place
‍Tues/Wed, 2 pm ET

You get lifetime access to all class recordings and materials.

CHOOSE MY TRACK

What’s included in CopyTribe 8.0?

✔ TWENTY-THREE content-packed Craft of Copywriting Modules that will turn you from a “writer-for-fun” to “writer-for-funds”...and serve as the foundation of any marketing you’ll ever do

Jump to curriculum breakdown

✔ VISUAL-HEAVY slide decks from all trainings, so if you need to review any of the modules in 2 or 3 years’ time, you've got everything you need, clearly laid out + easy to find

✔ TWELVE comprehensive cheatsheets, including actionable checklists for conversion copy, research, and emails. Don't wonder if you're on the right track — refresh your knowledge in seconds with skimmable cheatsheets and guides

Jump to cheatsheets breakdown

✔ EIGHT coach-reviewed assignments, so you practice your new skills, get pointed feedback, and internalize confidence: say YES, I know what I’m doing

✔ LIFETIME access to all videos + recordings, so you can review trainings on your own time (read: SUPER relevant client project just materialized, and you need a refresher ASAP)

✔ SUPPORTIVE mentors who get to know each member and serve as their point-person throughout the program (each of them are successful CT grads)

✔ FULL ACCESS to our private CopyTribe 8.0 Slack community so you enjoy eye-opening conversations, warm camaraderie, and invaluable relationships (read: future collaborations) with professionals you come to know and trust

✔ REGULAR OFFICE HOURS from experts so you get your questions answered (“How do I answer THIS client?!”), insightful guidance as you figure it all out (“Am I applying this formula correctly?”), and support from warm, experienced copywriters who get it

✔ LIFETIME ACCESS to the alumni community once the program is over — so you gain a 600+ strong network of experienced copywriters and designers (a great source of opportunities and advice!)

✔ THE ULTIMATE Copywriter’s Pricing Guide — a 97-page directory that gives new (and not-so-new) copywriters clear pricing direction for 105 common copy types — plus FAQs on pricing fundamentals — to save you the agony of second-guessing every quote, and make sure you’re not highballing...or lowballing

✔ PRACTICAL GUIDE to Landing a Marketing Job, with insider tips and useful pointers for pursuing — and landing — an in-house or agency role

✔ COMPLETE VAULT of past copywriting masterclasses from expert marketers, including Justin Blackman, Eden Bidani, Jacob McMillen, Shlomo Genchin, and more

✔ THE TWO-PART Writing Mastery Course — two trainings covering the core fundamentals of strong writing, because great writing is a prerequisite for great copywriting

THE CONFIDENT Copywriter Template Vault AKA Michal’s treasure trove of client management and research frameworks.Skip the Google-frenetics (Whaaaat? 3.8 million results for “client questionnaire”???) and use the templates Michal's team uses every day for their agency clients. Save hours of time and project confident professionalism

The vault includes:

✔ THE COMPREHENSIVE Client Discovery Questionnaire Packet that Michal's team uses (for every single client) to get the information they need to write high-converting copy — without pulling teeth or spending hours on the phone. Includes versions for smaller projects and larger projects

✔ NON-PROFIT Discovery Questionnaire tailored to NPO clients, so you don’t have to spend hours editing your questionnaire — and won't forget essentials, like asking about their donor base

✔ TARGETED LinkedIn Profile Questionnaire so you can gather all the info you need to write a compelling client profile with just one meeting (and zero “just one more question!” emails)

✔ THOROUGH Competitive Analysis Template so you can analyze your client's industry, organize your findings, clarify their positioning in relation to their competition…and show your client you know how to approach a project strategically

✔ THE COMPREHENSIVE Customer Interview Template with 33 tried-and-tested-and-refined questions to get maximum value — so you avoid pat answers and shallow insights like “Great product! Super useful!”

"CopyTribe has changed my life"

Before the course was even over, I had work lined up. I felt prepared and ready to work. I used to teach and work long, stressful hours for not-so-much pay. Today, I love every second of my job!

‍CopyTribe opened so many opportunities for me to contribute to my family’s parnassah more significantly.
‍
From an educational perspectove, the course is comprehensive, stimulating, and hands-on. It’s intense but also fun! Michal is a gifted teacher who explains concepts fully and with many examples, and her decks are so clear that it’s easy to make up a missed class. Plus she always sprinkles in a little humor!

— Michal Lieff CT4, Marketing Manager, LTC Ally

“CopyTribe changed the trajectory of my career”

Every year, I’d read — and re-read — the launch emails, but something always held me back from signing up. I’m a writer, but I wasn’t sure I’d like copywriting — I thought it would restrict my creative freedom and be too business-y.
When I saw the announcement for CopyTribe 6.0, I thought: let me try. Maybe this could work for me.

Now all I can say is... I'm so grateful. I now know how to write copy and run a successful copywriting business — my eyes have been opened to this diverse, expansive field. I love the variety of projects I’ve been honored to work on. It’s hard to imagine why I’d ever thought
copy wasn’t for me.

‍CopyTribe was a gift that changed the trajectory of my career — and my life.

— Naomi Raksin CT7, Copywriter and magazine writer

"The best copywriting course I've taken"

‍I worked as an in-house copywriter at a medical school and contracted with top-tier agencies like Ogilvy and Razorfish, but I still felt there were gaps in my knowledge and skill sets. So I took a number of online copywriting courses. My experience confirms that CopyTribe is the BEST in terms of the organization of its content, feedback, support, and accountability.

‍I particularly value the detailed reviews and assignments. Completing these assignments honed my skills in copywriting AND strategy. It also helped me expand my existing portfolio. I am also grateful for the bonds I built with my copy coaches and fellow Tribers. They are helping me move forward so I feel empowered and supported.

CopyTribe is a high-ticket programme — but worth every dollar and minute spent.

— Eloïse Lau CT6, Copywriter

CHeck out more testimonials

What is Profitable Freelancer?

In the second half of the program, the 8-week Profitable Freelancer bootcamp, you’ll get:

✔ FIFTEEN value-packed Business Management Modules that set you up with every fundamental you need to run a successful freelance business — marketing, lead generation, client management,
and more

✔ FOUR make-it-real assignments
reviewed and scored by seasoned business owners and marketing pros. So your knowledge goes from theoretical to PRACTICAL

✔ EIGHT go-to cheatsheets
you'll pull out again and again. Get short, skimmable summaries of the core points of each module so you can refer to them whenever you need‍‍

✔ LIVE Portfolio-Pro Workshop, so you can actually get started on your portfolio with live guidance — and without the procrastination, frustration, and agonizing that comes with trying to do it alone!

✔ COMPLETE vault of 13 recorded expert masterclasses on business, client-finding, sales, and more‍‍

THE PROFITABLE Freelancer Template Vault
AKA Michal’s treasure trove of client management templates. Skip the Google-frenetics and use the templates Michal's team uses every day for their agency clients. Save hours of time — and project confident professionalism

The vault includes:

✔ THE ABRIDGED Email Agreement Template so you can set expectations + define scope within a short, uncomplicated email — and know you haven't left out anything crucial

✔ THE COMPLETE Proposal Template
with the 8 must-have sections of a complete, winning proposal (so you can build your own template to use again and again — without starting from scratch)‍
‍

✔ THE COMPLETE Guide to Best Freelancer Apps so you can skip wasting money on apps you'll never use — and set up your business with the apps loved by countless other freelancers like you

✔ THE COMPLETE Freelancer Contract, so you avoid misunderstandings — and clarify policies upfront — with a contract designed for creative freelance projects. Includes the essential terms & clauses compiled over 15+ years of copywriting and dozens of conversations with colleagues

Enroll now

Hiiiiiii! I’m Michal.

Speaker. Mentor. Copywriter. Marketing Strategist.
Mother of six. Recovering caramel ice cream addict.

Back in 2017, I was a frazzled (and underpaid) feature writer, agency copywriter, and part-time speech therapist — embracing every job under the sun and convincing myself I should feel happy getting arachis hypogaea (AKA peanuts).

I loved my work — it was stimulating, meaningful, and challenging — but I felt scattered...and somewhat resentful. Deep down, I knew I was giving far more value than the payments that plopped into my bank account.

I also wished I had more money for extras — and didn’t have to think a MILLION times before treating myself to a new handbag! Maybe even…

★ Therapy?
★ A self-care Target run?
★ Extra cash for a getaway vacation?

In 2017, I launched a proper copywriting business and went all in — and within eighteen months, 10xed my monthly revenue.

(^^Sharing this because I want you to know that “grow your income” is not just a catchphrase on this page.)

This career move proved so transformational for me and my family that I created CopyTribe to help others achieve the same.

What started as a way to help fellow writers has grown into something bigger: CopyTribe now helps people establish themselves across different marketing roles — designers become strategic marketers, business owners step into the marketing director seat with confidence, and talented people get to launch flexible, stimulating careers that help pay the bills.

What I believe: Nobody should feel trapped in a dead-end, soul-sucking job.
To that end, I'm determined to help driven people acquire the skills they need to earn more, doing what they love.

I’ve had the honor of training 600+ creatives and freelancers in my programs, and today they are doing a range of amazing things, from running their own businesses to leading strategy to freelancing while prioritizing family.

If you're a strong writer and thinker who wants to become a certified copywriter and strategist, I’d be so honored to welcome you inside. 😊

Today, I run 3 live programs (CopyTribe, Profitable Freelancer, and ScaleTribe) alongside a boutique copywriting agency — with a team of 5 women from around the world.

This is my amazing team zx

Gavriella Schwartz

Project Manager

Malky Rochlitz

Operations Manager

Shiffy Abramoff

Head of Content

Mallea Ladra

Virtual Assistant

Nechama Rosenthal

Agency Copywriter

“Michal is as good of a presenter as she is a writer.
And she’s one of the best writers I’ve ever known."

— Justin Blackman, prettyflycopy.com

“Once you try a resource from Michal,
it's hard for anyone else to match up."

Michal just has a way when it comes to crystallizing any topic, however new or complex. I've gotten so used to her style that any other tutorials or classes I've tried literally came across as dizzying. (Yes, world-renowned pros, I'm looking at you.)

It's not their fault. It's just that once you try a resource from Michal, whether her classes, membership groups, or project walkthroughs, it's hard for anyone to match up. You come away a million times cleverer and are always glad you invested the time or money.

— C.S. Teitelbaum CT3, CST Copy

“One of the best speakers we ever had."

When we asked Michal to speak at our event, we knew she would be good — she's a perfectionist after all. But wow...she was fantastic. Everyone was on the edge of their seats. She combines riveting stories with actionable advice that keep people listening. She's one of the best speakers we've ever had.

— Rob Marsh, The Copywriter Club

“Thank you Michal, for empowering frum women to acknowledge their value.”

I am so grateful to have discovered a skill that I love exercising as a means of supporting my family. I'm passionate about the power of the frum woman, and am a longstanding advocate of women showing up and acknowledging their value — and getting paid what they deserve!

Thank you Michal for empowering frum women through this course so they might be able to move past $10 an hour medical billing jobs. Thank you for providing the comprehensive classes, the thorough research and the support and advice that has enabled us all to access this valuable industry.

— Naomie Rubner CT3, naomierubner.com

choose my track

“CopyTribe is the career-transforming gold standard for running a successful copywriting business.”

If you're looking for just another copywriting course, CopyTribe is not for you.
CopyTribe is THE gold standard because it's a copy+business incubator that is career-transforming. It teaches you every *single* thing you need to run a successful copy business.
Taking CopyTribe was the best business investment I made. It kickstarted my business, and I went from treading the muddy freelancing waters to having clarity and confidence in what I was doing. Serious about building a copywriting business? CopyTribe is exactly what you need.

— Hannah Lipschutz, hannahlipschutz.com

“This course was just what I needed to achieve my career dreams.”

CopyTribe is different from other courses in that you get hands-on practice and personalised feedback, so you really get to hone your skills. I know this sounds cliched and I don't want to agitate Michal's cliche allergy, but this course was just what I needed to achieve my career dreams.

— Rachel Grunbaum, thecopybuff.com‍

“I made back my investment in the first month.”

CopyTribe let me skip the first 2 muddy in-the-trenches years of business building. I can’t even calculate how many disasters I avoided (just read people’s LinkedIn dilemmas and you’ll see them) by taking this course. When I joined CopyTribe, I’d already done several copy jobs and gotten great results. I wanted more training, specific direction/critique...and confidence. I'm a big believer in saving time + stress by taking shortcuts. And this course was a CRAZY shortcut. I was surprised the first month how I got around 2 leads a week using the LinkedIn posting strategy. I made back my investment in the first month.

A few months after CopyTribe, a talented + experienced copy friend who hadn’t taken the course mentioned that she was charging $300 for a website. I was incredulous, and appalled. And when I told her that copywriters at her level charge at least FIVE TIMES AS MUCH, she couldn’t believe it. She didn’t have the guts to raise her prices, even though she could have. And I sat and thought, “There but for the grace of CopyTribe go I.”

CopyTribe taught me to know my value, and to be able to show businesses why hiring me will up their revenue and is a SMART investment. It taught me how to show up like a pro, navigate sticky client situations (because every client needs to be managed - if you don’t do it, they become the nightmare client) and ALWAYS get paid.

— Devorah Hager, SapphireCopy.com

SEE what Coptytribe Grads are up to today

What are we going to cover in CopyTribe 8.0?

PRE-REQ 01

Part One

MODULE 01

MODULE 02

MODULE 03

What are we going to cover
in CopyTribe 8.0?
‍

PRE-REQ 01

SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS
Part One

In this module, you’ll:

Discover the secret behind why some writing is SO MUCH MORE compelling than others
Learn 5 strategies to mercilessly keep your writing fluff-free
Review why active writing is so much better than passive
Understand what “symmetrical” writing is and why it’s a crucial ingredient of good writing

PRE-REQ 02

SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS
Part Two

In this module, you’ll:

Discover the top 3 ways to make your writing more musical
Find out what weasel words are (and how to avoid them like a toddler who doesn't want his face wiped)
Learn 3 ways to keep readers from falling asleep over your work by writing FRESH
Practice the 7 strategies during a LIVE workshop segment

MODULE 01

LET’S GET THIS PARTY STARTED
Introduction to Copywriting

In this module, you’ll:

Clarify the differences between copy & content — and why it even matters
Get familiar with the different types of copy out there — and start thinking about which may be most suited to your strengths
Gain a solid understanding of the marketing funnel — and how your copy plays a role
Discover the 10 Commandments of Good Copywriting — with clear rationales and dozens of live examples

MODULE 02

THE PRINCIPLES OF PERSUASION
7 Techniques You Need to Ensure Effective Copy

In this module, you’ll:

Understand the role of persuasion in effective (not cringey!) copywriting
Get introduced to Cialdini’s 7 Principles — and analyze real-life examples of each one
Develop tools + methodologies to start applying each principle in your own copy — so it becomes 10X more effective

MODULE 03

MARKETING STRATEGY 101
‍An Overview of Marketing + How to Think Like a Strategist

In this module, you’ll:

Learn what strategy really means — and how copywriting fits into the puzzle
Understand what makes marketing strategy successful (and why it can fall flat)
Learn the steps you can take to train yourself to think like a smart marketer

MODULE 04

CATCH MY ATTENTION, QUICK!
‍How Copy and Design Work Together to Hook the Audience

In this module, you’ll:

Identify the anatomy of a strong ad: 3 core building blocks
Learn the ABC formula that ensures a striking, resonant ad
Understand why copywriters need to think design — and how to convey visual direction
Determine the balance between body copy and your customer’s level of awareness
‍Analyze 15 examples of real ads — and dissect what makes them great

MODULE 05

BYE-BYE BUZZWORDS...AND BALONEY
Everything You Need to Know About Writing Creative Copy

In this module, you’ll:

Master the 7 eye-grabbing devices behind real-life ads — and learn how to use them yourself‍
Discover 3 frameworks to structure ads and ensure they hit all the right spots
Get an overview of ad sizes & types — and the tricks that will make them stand out
Learn how to best determine the ad type your client needs — even when they don’t know
Explore the 3 technical tricks that will take your ad copy to the next level

MODULE 06

DON’T STARE AT A BLINKING CURSOR: PART 1
The Copywriting Research Process

In this module, you’ll:

Understand why research is a defining characteristic of copy
Get familiar with the 5 stages of customer awareness
Distinguish between “customer awareness” and “customer motivation”
‍Learn the 4 secrets you MUST know about your customer before writing a word of copy
Discover how to capture your customer’s voice — and let it write copy for you

MODULE 07

DON'T STARE AT A BLINKING CURSOR: PART 2
‍The Copywriting Research Process

In this module, you’ll:

Gain detailed direction for the 5 practical steps you need to properly research your client’s business
See what research actually LOOKS like in real life (hint: it doesn’t involve copying competitor sites)
Review key principles of a thorough competitive analysis

MODULE 08

HOME PAGES, LANDING PAGES, SALES PAGES — OH MY!
‍Intro to Conversion Copy for the Web

In this module, you’ll:

Identify the different types of conversion copy — and know when to use each one
Understand what "ONE reader" means — and how it should affect your copy…big time
Map out the components of a compelling "hero" section
Learn what makes a call-to-action inspire action — and review creative, effective examples from the wild

MODULE 09

ANATOMY OF A HOMEPAGE
A Section-By-Section Guide to Crafting Compelling Homepages

In this module, you’ll:

Take a deep dive into the different sections of a homepage — and understand when you need each one
Learn the importance of section hierarchy — and how to map it with confidence
Grasp the significance of symmetry — and how to practically implement in your copy
Get a proven process for tackling a homepage, from start to finish

MODULE 10

BRAND VOICE 101
How to Define, Develop, and Bring to Life a Brand's Voice

In this module, you’ll:

Understand what voice is and why it even matters
Learn how cadence, sentence length and structure, and word choice all play into voice
Get a sampling of the many, many voice types that exist
Analyze dozens of real examples to unearth what plays into brand voice

MODULE 11

BRAND VOICE 102
How to Find Your Client's Brand Voice — And Your Own

In this module, you’ll:

Understand how to avoid the newbie faux pas of sounding like every other copywriter
Hone your ability to guide clients in developing a voice that suits their brand
Master the art of writing copy that doesn’t sound like you trying to be someone else
Discover how to create a “Mini Voice Guide” you can sell to clients

MODULE 12

THE COPYWRITER'S GUIDE TO AI
‍How to Use AI to Write Smarter, Not Harder

In this module, you’ll:

Learn how to approach AI as a copywriter — and communicate your human value to prospects
Discover the best AI writing tools — and what to use them for
Understand what makes AI writing sounds so robotic — and how to avoid sounding like that
Find out how to incorporate AI into your workflow to amp up your efficiency (and earning power)

MODULE 13

WEBSITE COPY 101
Everything You Need to Know to Structure a Full Strategic Website

In this module, you’ll:

Appreciate branding vs. conversion goals — and how they impact site development
Discover how user flow informs site architecture
Determine which pages your website needs — and why you *can* have too many

MODULE 14

BEYOND THE HOMEPAGE
Deep Dive into About, Team, and Services Pages

In this module, you’ll:

Explore the key components of About, Team, and Services pages
Learn how to structure these pages for different industries
Discover 3 easy ways to add value for your client (without much more work on your end)

MODULE 15

NONPROFIT COPYWRITING 101
How to Write Effective, Emotive, and Non-Cheesy Copy for a Cause

In this module, you’ll:

Learn how nonprofit copywriting differs from other forms of copywriting
Discover the 4 cardinal rules of NPO copywriting
Review the 7 Principles of Persuasion through the lens of NPO copy

MODULE 16

NONPROFIT COPYWRITING 102
How to Tackle 4 Core Types Of NPO Copy — Without Turning Donors Off

In this module, you’ll:

Discover the most common forms of nonprofit copy
Learn the structures & strategies that work for each
Understand the difference between positive and negative emotional appeal — and how to deeply resonate without turning people off
See dozens of real examples of NPOs that got it right — or very, very wrong

MODULE 17

BROCHURES 101
How to Strategize, Write & Lay Out Brochures That Work

In this module, you’ll:

Learn the 4 essential questions you need to answer before you can start writing a brochure
Review the different types, lengths, and styles of brochures — and when to use which
Get a foolproof template you can reliably customize for every brochure project
Grasp a clear overview of the 8 essential brochure elements (+ a few optional)

MODULE 18

INTO THE AMAZON — AND OTHER ECOMMERCE JUNGLES
Navigate the Complex World of Ecommerce Like a Pro

In this module, you’ll:

Grasp the core components of effective Amazon copywriting
Understand how product descriptions differ from other kinds of copy
See how ecommerce websites differ from other kinds of copy
Walk away with an understanding of the fundamentals of ecommerce & the different ways you can package ecommerce deliverables

MODULE 19

SO YOU NEED TO WRITE A VIDEO SCRIPT
How to Write Engaging Scripts that People Want to Watch

In this module, you’ll:

Understand the copywriter’s role in video scripts
Discover what makes video scripts different from other copy types
Break down the diverse types of video scripts — and the goal of each one
Take a deep dive into explainer and brand videos
Learn how to set up your video script deliverable — and how to convey visual and audio direction

MODULE 20

CONTENT WRITING 101
Comprehensive Guide to Blog Posts

In this module, you’ll:

Appreciate the goal of content marketing — and learn how it impacts your messaging and tone
Understand why a blog post ≠ LI post ≠ an article ≠ email and how to get started writing them
Recognize the elements of a strong case study and why your client benefits from it
Learn how to develop and write an informational press release that doesn’t put readers to sleep

MODULE 21

HOLD THE SPAM!
Essentials of Effective Email Marketing

In this module, you’ll:

Review the 4 core components of every email
Learn how to optimize those elements for engagement + clicks
Understand how to craft compelling subject lines (and why they're so important)
Identify when email marketing makes sense — and when to ESP (or not)
Master spam-free techniques for unignorable subject lines — plus considerations for length and design of your copy

MODULE 22

HOT AND COLD EMAILS
How to Create Cringe-Free Email Sequences and Pitches

In this module, you’ll:

Learn the main types of email sequences — and when to use each
Understand what a cold pitch looks like — and how to effectively craft one
Gain persuasion- and copy-based strategies to make your emails highly readable‍
Get introduced to key email metrics — and learn how to actually know if your email was effective

MODULE 23

CHOOSE YOUR CAREER PATH
Agency, In-house, Freelance, or Hybrid — Which is Best for Me?

In this module, you’ll:

Gain a broad understanding of a day-in-the-life of different types of copywriters
Hear insider pros and cons from seasoned copywriters on each of these paths
Learn which type of copywriting career matches best with your personality — and lifestyle needs
Get answers to pressing questions about your dream copywriting job

“You will not find a better teacher than Michal.”

Sure, she has an incredible gift for structuring information in a way that just goes into your brain and stays there. But way more important? She really really — and I mean really really — cares about your success. Yes, even if you're student #589 in her 8th cohort.

The level of commitment Michal gives her community is beyond compare. I don't know how she does it (and she makes it look effortless too!) but the support you get from CopyTribe is unparalleled. And that — more than any of the very many skills you'll gain in the program — is what will transform your career.

— Nikki Elbaz, email strategist, NikkiElbaz.com

“Perfect balance of information, space to ask, and humor!”

‍CopyTribe was intense — but so worth it!

‍The classes were detailed and clear, practical and enjoyable, with the perfect balance of information, space to ask questions, and even humor.

I loved how the assignments were designed to feel like real client work. None of it was just conceptual. And the camaraderie, the chance to ask peers and experienced copywriters for help, was so valuable.

— Rivka Doman CT7, Copywriter

“The assignments were a huge confidence boost”

Every single part of CopyTribe was so well done.

‍Michal's classes were crystal clear, and the assignments were fantastic. They helped me consolidate everything we learned and prove to myself that I can do this.

I loved the detailed, in-depth feedback on the assignments: the more comments, the better! They were a huge confidence boost, and showed me exactly what I did well and what could be improved.

All the moderators were fabulous, and the Slack group has been awesome! So many eye-opening copy examples, tips, techniques, resources, and questions. It's also helped me form wonderful connections with other CopyTribe members.

‍What can I say? I'm grateful I joined!

— Chaya R. CT7, Copywriter

In the Profitable Freelancer modules,
here's what we'll cover:

MODULE 24

YOU ARE NOT A FREELANCER
Mindset, Money & Other Key Secrets You Need to Know

In this module, you’ll:

Understand how shifting from a freelance to business mindset makes all the difference to your bottom line
Prioritize WHICH jobs you want to accept — and know what to do to get started
Learn the eye-opening truth about niching: why it actually gets you more work — not less
Discover how to build your own brand — and boost your value in the process

MODULE 25

BUT...HOW DO I PRICE THIS???
A Comprehensive Guide to Pricing & Packaging: The Fundamentals

In this module, you’ll:

Learn a proven, flexible formula for setting your prices
Understand the value of tracking your time...even if you’re the Big Boss
Determine the factors to consider when making the final pricing decision
Appreciate why pricing by the hour will mostly shoot you in the foot (but when it can work well)

MODULE 26

PRACTICAL PRICING PRINCIPLES
A Comprehensive Guide to Pricing & Packaging: Getting Practical

In this module, you’ll:

See how to determine prices that are fair for you AND for your client
Discover the strategy behind raising prices so clients don’t go AWOL
Learn how to put together attractive, value-loaded packages that aren’t overwhelming for you
Understand the pros and cons around publicizing your rates

MODULE 27

WHERE THE GOOD CLIENTS ARE
How to Spot Great Clients — and Avoid the Bad Apples

In this module, you’ll:

Learn why a rock-solid process solves problems before they develop
See how to filter those clients you DON’T want to work with
Develop a process for responding to inquiries based on their quality
Find out what tech freelancers use to set up calls, create and send proposals, and invoice clients

MODULE 28

SECRETS OF THE NO-BRAINER SALE
How to Own the Sales Process and Close the Deal

In this module, you’ll:

Learn the real purpose of the “sales call” — and how you don’t have to sell yourself
Develop the skills to take command of sales calls — projecting confidence and answering tough questions
Discover the 5 core elements of a high-converting proposal
Determine when to create a proposal, and when to use other low-intensity agreements

MODULE 29

COOL AS A CUCUMBER PART 1
How to Manage Clients So You Don’t Develop an Ulcer — and They Don’t Stop Singing Your Praises

In this module, you’ll:

Learn the 6 core steps of any successful freelance project
Understand what great onboarding looks like — and why it’s so valuable
Get the tools you need to develop your own processes — and make your clients happy
Discover the most common pitfalls of client management...and how to avoid them

MODULE 30

COOL AS A CUCUMBER PART 2
‍How to Write Professional, Polite Emails That Get Positive Responses

In this module, you’ll:

Grasp the fundamentals of professional emails (and why no service provider should be without these tricks)
Understand why offering a way out is crucial (and how NOT to do it wrong)
Learn how to remove emotional responses from your emails...even when you're upset

MODULE 31

TRICKY & STICKY EMAIL WORKSHOP
‍Practical + Professional (and Sanity-Saving) Email Strategies

In this module, you’ll:

Master the art of the positivity sandwich — and learn when to use it (and when not)
Get language to respond effectively to requests for “just a little” free work
Learn how to respond firmly and maintain your boundaries, without turning off your client
Know when an email *needs* a call in response — not an email response
Get strategies for productive — not annoying — email follow-up

MODULE 32

NON-SLEAZY MARKETING 101
‍How to Predictably Generate Leads (Without a Cent on Paid Ads)

In this module, you’ll:

Take the marketing know-how you’ve developed so far and start applying it to your own marketing
Learn the pros and cons of inbound vs. outbound marketing
Understand the role of LinkedIn and other social media in networking and attracting the right clientele
Understand what “business development” is and how it complements marketing
Take your marketing “vitals” — the 3 prerequisites for healthy business growth

MODULE 33

BUILD A LEAN, MEAN MARKETING MACHINE
How to Outline and Execute an Effective Marketing Plan for Your Clients — or Yourself

In this module, you’ll:

Get introduced to the SWON method — and tap into your natural strengths to ignite your business
Discover how to craft a practical marketing plan — and why you can’t skip goal-setting
Understand differences between digital and traditional channels and how to choose the right ones
Learn how to prioritize based on a given budget (even when it’s tight)

MODULE 34

THE PICTURE PERFECT PROFILE
How to Build a Sales-Boosting LinkedIn Profile — Even if You're Not on LinkedIn

In this module, you’ll:

Identify the goals of a LinkedIn profile
Learn how to represent yourself in a professional + engaging way
Get an overview of the different profile elements
Learn how to optimize each one
Grasp why some headshot or image — even your logo — is better than none
Learn how to apply best copy practices throughout your LinkedIn profile

MODULE 35

THE ZERO-FLUFF LINKEDIN WORKSHOP
‍How to Use LinkedIn to Get More (and Steadier) Leads

In this module, you’ll:

Learn how to build a lead-gen system using strengths you already have
Understand how to leverage the 2 crucial elements of any LinkedIn strategy
Reveal how to create interesting, easy-to-read posts that people want to engage with
Learn when to accept connection requests — and when to decline

MODULE 36

THE IT FACTOR
What Sets Apart Star Freelancers
(And How You Can Become More Like Them)

In this module, you’ll:

Understand what makes people refer a professional — and how to be that person who gets referred
See examples of no-nos and must-dos when asking for help or guidance
Learn the best way to phrase a question to get the most (and most helpful) responses

MODULE 37

CANVA PORTFOLIO PRO
Design a Standout Portfolio Without Spending Hundreds of Dollars
(Or Crying From Frustration)

In this LIVE workshop — from our Legendary Queen of Tech, Malky Rochlitz — you’ll:

Learn your way around Canva (you only need a free account)
Choose a portfolio type and template — website or PDF
Easily customize it to match your style and need
Create impressive-looking mockups of your work — without hiring a designer

SOUNDS GOOD — I WANT TO GIVE IT A TRY

"CopyTribe showed me clearly: I can do it!"

As a newer copywriter, I considered CopyTribe because I felt stuck: I had no clients, but was hesitant to market myself because I lacked experience. CopyTribe was the perfect combination of copy skills & business, plus the accountability to make sure I stuck with it.

‍The assignments enormously impacted my confidence. First, they forced me to sit down and write the darn thing. And I was blown away by the HUGE difference it makes when you get your copy critiqued. The feedback was thoughtful, respectful, and full of detail — I learned a lot and felt very supported.

— Judith Hyams CT5, Conversion Copywriter

“Since CopyTribe, all other classes are boring”

Michal and the whole CopyTribe staff consistently overdelivered on EVERYTHING. It's clear they wanted us to succeed.

I didn't think I would enjoy the course even half as much as I did. 😊
I looked forward to each of the classes and assignments and was genuinely disappointed when we had a break.

‍Since I started CopyTribe, all other classes are boring compared to Michal's.

‍I recommend CopyTribe to everyone I meet!

— B.G., Copywriter, Lakewood

"I felt very supported"

I was amazed at the level of thought and detail. It wasn't surprising, because I'd heard it was a good program, but the details were impressive. Everything was so well-organized, from the class structure to the challenges and even the schedules.

I also felt very supported, because I knew I could always ask questions if I didn't understand something. It was very clear that I wasn't alone.

— Sara Landau CT6, Copywriter

PLUS!

You get all these cheatsheets

AKA the stuff you'll pull out again and again when writing copy for real clients‍
‍

These are the files you will always go back to — so you never have to start from scratch...
and you never need to feel that pit in your stomach.

10 Commandments Cheatsheet

Your go-to checklist for any piece of copy you produce.

10 key rules that every piece of copy needs to follow
Easy-to-scan sweep check before sending off copy to a client
Reminders of the fundamentals that sometimes get lost in the weeds

BRING ON THE FUN
Creative Copy and Print Ads Cheatsheet

Staring at a blank screen, waiiiting for that stroke of genius that’ll blow minds? Never again.

Step-by-step guide to clarify your goal & identify a starting point
10 devices & formulas to employ to write creative copy successfully

COPY THAT DOES SOMETHING Conversion Copy Cheatsheet

Assure your client that “I can do that for you” — and mean it.

Clear breakdown of the 3 different types of webpages and what they include
A map of what to write where for more effective copy (and less what-next?! nail-biting)

DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 1

Skip the dirt and get gold-mining! Research is the *key* to killer copy and this sheet is the key to killer research.

All the information you need to gather — so there’s nothing missing from your brief
A walkthrough of how to use information to get prospects buying
A breakdown of stages of awareness, plus how to determine YOUR audience's awareness level

DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 2

The low-down on client discovery sessions and data mining.

The high-level overview of the copywriter's process (and how research fits in)
Over 20 questions you need to be asking on every Client Discovery Session, so you never have to wonder “what do I need to know?”
5-point list of where to data-mine for the good stuff

BRAND VOICE CHEATSHEET

Vague or erratic? No — clear and consistent voice, throughout every single project.

The 3 essential elements of tone of voice
Pointed questions to ask your client to zero in on their voice
The fundamental sections to include in a mini voice guide
Tips for uncovering your own unlike-everybody-else voice

WEB COPY 101 CHEATSHEET

Tackle any website project with confidence.

The essential differences between a conversion site and a branding site
The GAP method for crafting strategic site architecture
Detailed guidelines for the 3 most common website pages

COPY THAT DOES SOMETHING
The Email Cheatsheet

The complete hand-holding guide to writing emails, this sheet’s gonna be your new BFF.

A breakdown of all the components en effective email has + the goal of each one and how to achieve it
A list of spammy words to avoid to ensure that your emails aren’t blocked by the cyberspace cops
Tips for writing email subject lines will save you headaches (and dismal open rates)
How-to guide to measuring and understanding email success rates — and boosting the odds of your next email's success

The Comprehensive Guide to Effective Brochures

Make every inch of your brochure real estate count.

The 4 must-ask questions before you start writing anything
In-depth breakdown of the anatomy of an effective brochure and what goes in each section
Brochure length guidelines and which clients actually can use one
How to ensure an amazing brochure sample

CONTENT CHEATSHEET

Yes, copywriters *do* write content. Get clarity on which is which, plus tips for the most common content.

The 5 goals of content marketing
When you need to SEO — and when to leave it to an expert
The RISE method for making blogs readable
The 3 benefits of case studies, with step-by-step tips to make them compelling

CRAFTING COMPELLING COPY
The Homepage Copy Cheatsheet

Your 120-second guide to web copy.

The 4 core differences between homepages, landing pages, and sales pages
The 9 questions your reader is asking
The 9 sections you need to answer the reader's questions (so your copy works)

THE ECOMMERCE JUNGLE
The Complete Ecommerce Primer

Your guiding light when writing copy for ecommerce or Amazon brands. (SPOILER: It's a universe apart from service provider copy.)

4 cardinal rules of ecommerce copy
5 dos and don'ts to keep in mind
3 categories of ecommerce copy — and their subcategories
Ecommerce website copy guide
Step-by-step guide to Amazon product pages — and product descriptions
All about ecommerce emails (including 4 crucial sequences)
Resources to help you navigate ecommerce marketing like a pro

YES, I WANT TO test-drive this course

But that’s not all

We’ve invited these guest experts to present on hot topics 🔥

Bonus #001

LIVE! BONUS MASTERCLASS from launch copywriter and strategist Kirsty Fanton

Fundamentals of Launch Copywriting

Foundations for Planning Effective Course Launches — the Copy and Strategy

Kirsty is a launch copywriter and strategist who's been working with big-name personal brands in the online course space since 2018. She believes the best strategy for your business Read More

Bonus #002

LIVE! BONUS MASTERCLASS from Mad Brand Strategist & copywriter Chaya Glatt

The Art & Science of Business Naming +

Why Your Persuasion Skills Won't Be Wasted

With her research-driven structure and proven process, Chaya Glatt has been naming standout companies and brands for over 6 years.

Plus! 3 super-useful checklists for before, during, and after your naming presentation

Bonus #003

LIVE! BONUS MASTERCLASS from Chayale Kaufman, campaign strategist & content creator

Campaign Strategy 101

How to Craft a Strong, High-Performing Multi-Channel Campaign

Chayale Kaufman is founder of the Jewish Content Network and ConsultWrite Media. She works closely with Jewish media worldwide to spearhead successful Read More

Plus! 3 super-useful checklists for before, during, and after your naming presentation

But that’s not all

‍We’ve invited these guest experts to present on hot topics 🔥
‍

Bonus #001

LIVE! BONUS MASTERCLASS from Avi Webb, naming expert and copywriter

The Name Game
How to Create Names with Meaning, Emotion, and Strategy

Naming is one of those things that looks simple — until you try it. Avi Webb has spent two decades helping brands find the words that make people feel something — that perfect mix of smart, simple, and emotionally on point. In line with his philosophy, “words have feelings”, Avi’s approach to naming goes way beyond “catchy.” It’s about connection.

In this bonus masterclass, you’ll learn:

The real role and purpose of a name
The core pillars behind every strong, memorable name
A practical framework for developing names that sound right, feel right, and stick
How taglines support a brand — and how to write one that resonates
What to keep in mind when naming for clients, from brainstorming to presentation

Bonus #002

LIVE! BONUS MASTERCLASS from Chaya Hoberman, marketing project manager

Running the Marketing Show
How to Lead Creative, Content, and Campaign Projects — Smoothly and Strategically
‍

If you’ve ever juggled multiple clients, shifting timelines, and a creative team that thrives on “just one more tweak,” you know project management is an art form.

Chaya Hoberman has spent years mastering that art — managing complex marketing projects and coordinating designers, writers, and stakeholders to bring campaigns and content to life. Most recently, she served as a longtime marketing project manager at BP Print Group, where she learned how to keep creative teams aligned and deliver high-quality work on time.

In this bonus masterclass, Chaya shares what it takes to manage marketing projects smoothly — and how to step into the PM role with ease and finesse.

‍In this bonus masterclass, you’ll learn:

What marketing project managers actually do — and how they keep teams moving efficiently
How to manage timelines, priorities, and deliverables from brief to delivery
Smart systems for communicating with clients, creatives, and leadership
How to prevent marketing projects from stalling, spiraling, or going off the rails
The mindset and soft skills that make a marketing PM indispensable

Bonus #003

LIVE! BONUS MASTERCLASS from brand growth strategist & CEO of AW Media Group Abbey Wolin

Social Media 101
What it Takes to Manage Social Media that Drives Growth — Not Just Likes
‍

Social media isn’t about chasing trends — it’s about creating connection that converts. Abbey Wolin, CEO of AW Media Group, has spent nearly a decade building brands that don’t just look good online — they grow. Through her agency and academy, she’s helped hundreds of entrepreneurs turn followers into customers, and customers into communities.

Known for her clarity, candor, and strategy-first approach, Abbey brings a refreshingly grounded perspective to the world of digital marketing, and shows where creativity meets ROI.

In this bonus masterclass, Abbey will walk you through:

What a social media manager actually does — and how success is measured
What a day in the life of a social media manager looks like (surprise: it’s more than scrolling)
The skills that separate great social media managers from good ones
Core principles to guide your work — no matter the platform or algorithm
How to approach social media like a strategist, not just a content creator

Bonus #004

LIVE! BONUS MASTERCLASS from Ed Gandia

AI and the Great Rebundling
‍How to Stay Indispensable When Everyone’s Using the Same Tools
‍

Depending on how you use it, AI can be your biggest asset or your biggest trap.
Backed by three decades of experience in marketing and sales, Ed Gandia trains writers, marketers, and creative teams to use AI with strategy and intention — turning it from “another thing to figure out” into a reliable workflow partner that streamlines work and strengthens results. Today, he’s one of the leading voices helping marketers, writers, and business owners use AI to boost efficiency — without letting become a crutch.

In this masterclass, Ed shares the tools and mindset that make AI your creative ally — one that saves time, sharpens ideas, and amplifies your best work without diluting your voice.
‍
In this bonus masterclass from Ed, you’ll learn:

How to integrate AI into your process (without letting it take over)
Practical uses for custom GPTs that save time and improve output
The secret to writing faster while keeping your human touch
Why the best AI workflows start with clarity — not commands
The mindset shift that turns AI from a time-saver into a long-term growth tool

This all looks very interesting, Michal.
But is CopyTribe for me??

CopyTribe 8.0 is NOT for you if you…

Cannot carve out 4-7 hours on average each week (for 32 weeks) for classes, assignments, and Slack interaction — all crucial elements to growing your skills and your network.
‍
Are not prepared to invest significant effort to develop your skills, find a job, or if freelancing, invest in building authority, marketing your services, and growing your network in order to get in front of clients. (We teach you exactly how to do this in Profitable Freelancer. But you need to do the work.)
‍
Expect to immediately land a $6K/month job as you break into a new field (this is NOT a get-rich-quick scheme).

CopyTribe 8.0 is PERFECT for you if you are…

An excellent writer
Driven
Self-motivated
Tech-savvy (or willing to try new things)
Financially prepared to spend the next 1-2 years building a career and breaking into a new field
Age 21+

Under 21? Apply here

Sound like you?
I cannot wait to welcome you
to CopyTribe 8.0. 😊

THIS SOUNDS LIKE ME!

I would thrive in this creative, stimulating, flexible career.

But, but...what about AI?

Has the value of copy gone down?

What new skills are essential for marketers to learn?

What can an aspiring copywriter do to stay relevant?

Is AI going to replace copywriters in the future?

My take (Cliff Notes version):
‍

Yes, AI is powerful.
But it’s no substitute for a strategic marketer.

Direction still matters.

AI follows instructions. To get great output, you have to know what you’re doing — and how to steer the ship.

Mediocrity in, mediocrity out.

Even with smart prompting, most AI-generated copy sounds… like a robot. Unless you spend as much time prompting as you would writing, it’s meh.

So...will AI replace copywriters?

If your writing is weak and not strategy-backed, yes.

But if you know how to write with music, story, and substance — and you understand strategy — then, AI becomes your (invaluable!) sidekick, not your competitor.

At CopyTribe, graduates don’t just write great copy.
They become thinkers, strategists, and problem-solvers that clients come to see as indispensable partners.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Not sure if you’re a stellar writer?

If you've been published by a magazine in the past, then you're likely an excellent fit.
People who have written professionally tend to fly with CopyTribe and are able to grow their career with exceptional speed.

If you’ve never been published before, complete our optional application and we’ll give you an honest assessment of your skills.
If you're not a fit for CopyTribe, we’ll tell you. Yes, we’ve (gently) turned people away in the past.

Apply here

You’ll get our honest assessment within a week.

“CopyTribe enabled me to give up my less-profitable work and turn to copy as my main job”

I always loved writing, but my professional opportunities felt limited. I didn't see a lot of room for growth. That changed when I signed up for CopyTribe. Not only did the course introduce me to a new field, it gave me foundational skills for navigating it. My business didn't exist before this course. CopyTribe enabled me to give up my less-profitable jobs and complete copy projects as my main job — and I love the work and flexibility!

‍I gained so much from the positive energy and support — everyone loves the authenticity and camaraderie of Slack, and I've gotten great referrals from fellow CopyTribers. There's no refuting the value of this course.

— Shevi Handelsman CT2, The Copy Concierge

“I’ve been seeing doors open for me in the writing world”

I expected to have difficulty getting a grip on the material and applying myself to the completely new field of copywriting, but CopyTribe's comprehensive, hands-on approach — along with its supportive Slack community — allowed me to easily grasp and apply my newbie knowledge.

The assignments really consolidated the material for me, and I found the copy critique extremely helpful. I also appreciated the opportunity to get acquainted with and learn from experienced copywriters, forge new connections (and make new writing friends!) in the Slack group, and learn from the cohort's active give-and-take.

‍Thanks to CopyTribe, I’ve already been seeing doors open for me in the writing world — in areas that were never accessible before.

— Shifra Ebbing CT7, Content Editor & Writer

“A thrilling and rewarding experience”

After months of intense learning, I gained a wealth of knowledge and a variety of skills — and feel confident taking on work that I was previously uneasy accepting.

‍Doing hands-on practice and getting targeted critique and expert advice was especially valuable to me. And I felt privileged to be part of a fun, growth-oriented, vibrant community of creatives — from which I learned so much!

‍I'm grateful I took CopyTribe. This has been, without question, the most thrilling and rewarding learning experience!

— Pessy Goldberg CT7, Copywriter

Nothing gives us greater joy than hearing
about our graduates’ success

The results above are not reflective of everyone's experience. They are definitely possible if you put the work in — and we’ve seen these results many times over. Some CopyTribers join the program with prior writing experience and a strong network which accelerates their results.

Choose your track

PLEASE NOTE: We are only accepting ~40 strong writers into our Certified Copywriter segment

The Certified Copywriter

‍
HELP ME LAUNCH A LUCRATIVE & ENJOYABLE CAREER —
AND GAIN FUNDAMENTAL MARKETING AND STRATEGY SKILLS
‍
You’re ready to acquire concrete skills. Take this track if you want everything you need to get a solid copywriting foundation.

Runs: November - April (6 months)
‍

THE FULL COPY & MARKETING COURSE:
● 23 Craft of Copywriting modules
● 8 reviewed and scored assignments
● LIVE Bonus Masterclasses
● Vault of 11 past masterclasses from expert marketers
●Moderated Slack community to get your Qs answered by experts
●Deep accountability and ongoing networking
● CopyTribe Certification badge (with full completion of assignments)
●Access to the CopyTribe network + community for life 🔥
THE WRITING MASTERY COURSE: 2 Tighter Writing modules
The CopyTribe Resources Vault:
●The Ultimate Copywriter’s Pricing Guide
●12 go-to cheatsheets you’ll pull out again and again
●Complete Client Discovery Questionnaire
●Abridged Client Discovery Questionnaire
●Non-profit Discovery Questionnaire
● LinkedIn Profile Questionnaire
●Customer Interview Template
●Competitive Analysis Template
●The Practical Guide to Landing a Marketing Job
LIFETIME access to all classes + materials

Investment:
$750 / month
(eight payments)
‍
Pay upfront and get a $500 discount!
$5500
‍(one-time payment)

ENROLL NOW

The Certified Copywriter + Profitable Freelancer

HELP ME LAUNCH A LUCRATIVE & ENJOYABLE CAREER —
AND SUCCEED AS A FREELANCER TOO

Take this track if you want to gain a bedrock foundation of copywriting skills PLUS everything you need to set up a promising business. Includes the full copywriting course plus 14 packed classes on processes, pricing, marketing, and client management.

‍Runs: November - June (8 months total)
‍

EVERYTHING in the Certified Copywriter‍
PLUS
THE FULL BUSINESS & CLIENT MANAGEMENT COURSE
●15 Business Management modules
●4 reviewed and scored assignments
●2 LIVE Bonus Masterclasses
●Complete Vault of 13 past Profitable Freelancer masterclasses from business experts
● The Portfolio-Pro LIVE Workshop — plus a step-by-step written guide
●The Profitable Freelancer certification badge, with full completion of assignments
The Profitable Freelancer Resources Vault:
●The Complete Freelancer Contract
●The Abridged Email Agreement
● The Complete Proposal Template
● The Complete Guide to Best Freelancer Apps
LIFETIME access to all classes + materials

Investment:
$780 / month
(nine payments)
‍
Pay upfront and get a $520 discount!
$6500
‍(one-time payment)
‍

Enroll NOw

The BUSINESS OWNER TRACK

‍
GIVE ME ALL THE FUNDAMENTALS SO I CAN DIRECT
MY OWN MARKETING WITH CONFIDENCE
‍
Take this abridged track if you’re a business owner who wants to
master key copy & marketing fundamentals

Runs: November - January (3 months total)
‍

THE ABRIDGED COPY & MARKETING COURSE
● 11 Craft of Copywriting modules
● 3 reviewed and scored assignments
● Vault of 10 past masterclasses from expert marketers
● Moderated Slack community to get your Qs answered by experts
● Deep accountability and ongoing networking
● Access to the CopyTribe network + community for life 🔥
THE WRITING MASTERY COURSE: 2 Tighter Writing modules
The CopyTribe Business Owner Resources Vault:
● The Ultimate Copywriter’s Pricing Guide
● 12 go-to cheatsheets you’ll pull out again and again
● Customer Interview Template
● Competitive Analysis Template
LIFETIME access to all classes + materials

Investment:
$610 / month
(five payments)
‍
Pay upfront and get a $250 discount!
$2800
‍(one-time payment)

ENROLL NOW

CopyTribe 8.0 is a 8-month program that will begin November 19.
‍

Need help or have questions?
Please contact us at hello@copytribe.co
‍

Concerned about ribbis?

‍

Will I be able to upgrade to the Profitable Freelancer segment at a later date?

‍Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.

A 30-day money-back guarantee for you

We're so confident in this certification program, we offer a money-back guarantee. If you spend 30 days in this program and don't feel it's a good fit for you...

Just contact us and you'll get your money back
(minus a non-refundable $150 registration fee).

NO QUESTIONS ASKED.

Wow, this is expensive!
‍Couldn’t I take a cheaper copywriting course?

Yes! You could totally find cheaper courses out there.
The reason: CopyTribe is not a digital course; it's a university-level certification program.

There's a reason it costs more:

because it works.
because people actually complete it.
because people actually FIND SUCCESS.
because it’s a transformative program — not just information you have to wade through.

If you would consider spending $10K, $20K, $30K on a degree —
realize that this is a university-level program packed into 8 thrilling months.

Except this one doesn’t just teach you — it equips you. To earn meaningfully, work flexibly, and build a career that’s stimulating, sustainable, and genuinely satisfying.

CopyTribe includes live (and fun!) classes, but most importantly, deep accountability in the form of expert-critiqued assignments.

When you get

live classes
personal guidance
expert critiques
a supportive community

This drives up the cost, but ultimately, makes the course worth your investment (because you gain the skills you need to thrive).

OTHER PROGRAMS

Supportive community

some

Lifetime access

some

3x weekly moderation

Portfolio-building assignments

Detailed critiques from coaches

90% completion rate

Bottom Line:

We’ve heard this from dozens of graduates: they’ve taken other courses and even earned degrees, but CopyTribe is the program they completed — and the one that propelled them forward in their careers.

TRUTH:
Coaching & critiques are a superpower

→ Many copywriters spend $1000s on coaching, mentoring, and critiques when they start out. Because without experienced eyes on your copy, how can you know you produce work your clients should pay for?

Some programs offer minimal critique… but no one is holding you accountable to send in your copy.

Some programs have assignments…but no one reviews them to see if you’re on the right track.

CopyTribe is built around carefully crafted assignments which are
critiqued & scored by pro copywriters.

‍

“What is the MOST valuable part of CopyTribe ?"

Ask any CT grad and get the same answer: the critiqued assignments. Without hands-on implementation — and pointed, in-depth critique — all that learning would fuzzify FAST. 💨

Because this isn’t high school.

The assignments hold you accountable. And the instructive comments + motivating feedback from experienced copywriters sharpen your skills and empower you to keep improving.

‍We have these amazing, experienced mentors and copy coaches on board for CopyTribe 8.0:

Rachel Fakheri

Moderator

Penina Ostroff

Moderator

Rachel Friedlander

Coach

Shira Isenberg

Coach

Shterna Lazaroff

Coach

Chani Pollins

Coach

Chaya Rapoport

Coach

Devora Sambrowsky

Coach

Orit Wittenberg

Coach

Shani Schmell

Mentor

Chavie Cohen

Mentor

Chavi Klein

Mentor

Rochel Feldman

Mentor

What does critique look like?

Actual comments that CopyTribe coaches made on submitted assignments:

Enroll now

“I walked away from each class with skills I could use immediately”
‍

What a comprehensive, richly developed course!I didn’t realize how much I would enjoy the learning.

‍Michal’s classes were brilliant — insightful, thorough, and SUPER clear!! She was so well-prepped, used neat slides, and explained everything in a way that was understandable and tangible. I walked away from each class with skills I could use immediately.

The assignments took everything up a notch. They forced me to stay on track, apply what I was learning, and enabled me to gauge my skills.Using the wealth of knowledge and skills I gained, I’ve already started seeing success in my own projects.
‍

— Malka Herzog CT7, Copywriter

“What I've learned over the last few months would have taken years”
‍

I appreciate learning in a goal-oriented environment, where study is serious and progress is rapid and steady. I had heard that CopyTribe would fit the bill, and it did not disappoint. What I've learned over the past few months would have taken years to accomplish independently.

Beyond the skills I gained, CopyTribe built my confidence. I now feel comfortable calling myself a copywriter — something I was hesitant to do beforehand. I also have polished samples I can share with prospective clients.

I've made wonderful connections, too! The community is full of professionalism and talent, and it’s inspiring to be part of a group that cheers me on as I carve out my career.

— Miri Katzauer CT7, Copywriter
‍

“The best business investment I made.”

If you're looking for just another copywriting course, CopyTribe is not for you.CopyTribe is THE gold standard because it's a copy + business incubator that is career-transforming. It teaches you every *single* thing you need to run a successful copy business.

Taking CopyTribe was the best business investment I made. It kickstarted my business, and I went from treading the muddy freelancing waters to having clarity and confidence in what I was doing. If you’re serious about building a copywriting business, CopyTribe is exactly what you need.

— Hannah Lipschutz CT2, hannahlipschutz.com
‍

After all that hands-on practice and critique,
you can showcase your CopyTribe badge with pride

What's in a badge?

A CopyTribe badge communicates this:

‍I'm a professional who has heavily invested in my marketing strategy & copywriting skills.

I'm not just winging it or relying on ChatGPT.
I actually understand marketing and take my craft seriously.

What do grads do
after CopyTribe?

Our grads work in a wide variety of industries
‍

ECOMMERCE

NONPROFITS

EDUCATION

PUBLISHING

REAL ESTATE

HEALTH & BEAUTY

FASHION & RETAIL

TECH & SAAS

FOOD & BEVERAGE

HOME GOODS

HEALTHCARE

THERAPY

PHOTOGRAPHY

TRAVEL

ENTERTAINMENT

And they thrive in roles like these:
‍

Aliza Agress
Copywriter at 14 Minds
USA

I work at a marketing agency specializing in nonprofits — and I love it. It's fulfilling and meaningful, and I’m using the talents Hashem gave me to do good and help worthy causes. Working for an agency means I don’t have to worry about lead gen, project management, and marketing; I get to focus on writing. I also love collaborating with a talented team, being able to bounce ideas off each other, and working with really skilled strategists and designers to create something that's so much bigger than the sum of its parts. I get to see my work come alive and be an integral part of that process.

Chana Weisman
Copywriter at ForwardSlashNY
Israel

I love my job! I get to e-meet really cool clients and learn about unique industries, while bouncing from different project types just to keep things interesting. It's also an awesome way to get a finger in every pie and find my copywriting strengths and passions. I get to work from home which has major perks, like PJs, left-over Shabbos dessert and short 2-hour naps. Working for an agency is great because you can say goodbye to pitching, onboarding, and icky finance talk and just write, research, and gain a wealth of experience.

Rachel Lam
Copywriter at Zaks Design Studio
USA

I’m a remote copywriter at Zaks Design Studio, a branding and educational design agency that helps creators turn instructional and developmental ideas into cohesive, market-ready products. I enjoy the collaboration that comes with agency work, learning from my team’s insights, and growing through the exchange of ideas. With the agency's focus on educational design, I can apply my teaching background directly to my copywriting, adding clarity and depth to every project. CopyTribe gave me the training, structure, and confidence to turn my love of writing into a profession, and for that, I’m forever grateful.

Chavi Klein
Copywriter at Tactic Marketing
UK

I landed my dream job in a marketing agency a year after graduating CopyTribe. Once I got over the learning curve, it was exactly what I'd been trained to do (just a lot more fun ). I love the writing, the group brainstorming (okay, chatting) sessions, and feeling like I have a finger in every pie in the city. I love the energy of working with a team who gets excited about all the same nerdy marketing things. I love that I need to get dressed in the morning and that I get to talk to humans. And I love that once I step out of Tactic's cool glass doors, work is d-o-n-e.

Adam Kirsch
Copywriter, AdamKirsch.co
Israel

On a quest to find the secret of turning raw writing talent into reliably profitable income, I discovered copywriting ― and never looked back. Now a conversion copywriter and messaging strategist for B2B SaaS, I help fast-growing tech companies get results like 80% conversion lifts with optimized web and landing pages. When not at my desk, the flexibility of being a business owner gives me plenty of time to pursue my other passion ― Talmudical research.

Morgan Hugoboom
Copywriter & Blog Manager, MorganHugoboom.com
USA

Working as a freelance writer allows me to build a business without sacrificing other priorities like time with my family. I love the flexibility that comes with my career, whether it's the freedom to choose my projects (and my clients!) or the ability to create my own schedule.

Suri Landau
Freelance Copywriter

They say, “If you love what you do, you’ll never work a day in your life.” I get to do what I love every single day, and it still blows my mind! Freelancing gives me the dream combo: I work full-time writing copy for clients across many industries, while still having the freedom to be there for a kid who’s under the weather, swap a laundry load, or take a quick brisk walk around the block. It took a lot of hustle, agency collabs, and outreach to build my client base, but CopyTribe gave me the confidence, skills, and supportive Slack community that helped me get here and still keeps me growing.

Esti Bald
Director of Development, Links
‍USA

I'm responsible for all marketing and communications, both inward and outward facing. I also support the director in program development, fundraising, and donor stewardship. What I like about my current setup: I'm doing work I love, for and with people I genuinely like and admire. I feel extremely privileged that my work is making a positive difference in the lives of grieving children. While I do work full-time, I have a lot of flexibility, which allows me to be present for my family in a way a traditional 9-5 job wouldn't. And I appreciate that I get to be involved in a lot of different types of projects, but I don't have to worry about keeping my pipeline full or new client onboarding because it's all for one client who I know and love.

Chana Gross
Director of Marketing, Circle Care Services
‍USA

I develop and oversee all marketing initiatives for our company, including email marketing, SEO & PPC campaigns, as well as internal programs to nurture our clients and retain our staff. I love it because I'm kind of my own boss. I get to know our clients better and better. And I work with other professionals in the marketing space and learn new things every single day. I get to work on diverse projects. and I love the fact that I can use my analytical brain together with my creative brain to help a company grow. It's so satisfying to watch, especially because I work at a startup. To be with one company and watch how they're growing and how their marketing supports their business goals is very exciting.

Penina Ostroff
Marketing Director, Akoya Behavioral Health
USA

CopyTribe gave me the tools and foundational knowledge I needed to start out on my own in copywriting. Experience backed by on-the-job learning helped me grow into my current role as Marketing Director at Akoya Behavioral Health. I still write copy, but now I’m more focused on the big picture. I have to stay on top of the various marketing channels and make sure they're all working in tandem. The website, social media, referral sources, events, and even staff and client retention initiatives. It's all about testing ideas, seeing what works, and using insights to shape the next move. I love the combination of creativity and strategy — it keeps both sides of my brain active!

Mindy Kaplan
Creative Director at BrandHero
USA

Today, I work alongside David Konigsberg, leading the creative and branding department at BrandHero. But it wasn’t always this way. I started my journey as a designer, which gave me my first real taste of marketing. I quickly realized I didn’t want to just design; I wanted to steer the ship, shape strategy, and make decisions that actually matter. That realization led me to CopyTribe. Adding copywriting to my skillset was a game-changer, and combined with my design background and years of agency experience, it gave me the foundation that led me to the role I have today.

Miriam Epstein
Remote content writer for
Avenues Recovery Center
Israel

What I love about my job is that I get to use my G-d given writing talent. The pay is good and my hours are flexible so I can work whenever I want, leaving time for other copywriting jobs and doing things I love like attending shiurim and swimming.

Faigy Feifer
Copywriter at
Woodpeckers Crafts
USA

The beauty of working as a copywriter in-house is that you get to work with a team. You get to see the bigger picture of your marketing efforts, and you learn a lot more that way.
CopyTribe gave me copywriting training. Working with Woodpeckers Crafts gives me knowledge of SEO and SaaS tools. And then I get to use those skills in projects for my private clients.

Brocha Birnbaum
Email Strategist at an ecommerce company
USA

I started out as a copywriter in an ecommerce company and, over time, took on the role of email marketer. I love email marketing because it’s the perfect mix of strategy and creativity — writing copy, mapping out customer journeys and testing ideas, and seeing the results in real time. But the best part of my job is getting to take products home to try out (for research, of course). I applied for the job fresh out of CopyTribe, and it was largely due to CopyTribe's foundations and community that I had the confidence to go for it and succeed.

Huvie Wax
Copywriter at a startup
USA

As an in-house copywriter at a SaaS/healthcare startup, I manage all marketing for two large accounts — from sales decks and websites to onboarding emails and in-app copy. I love the social side of the work — collaborating with a team, bouncing ideas around, and working with friends. But one of the best parts of being in-house is the stability and the space to slowly build my own brand on the side, taking on freelance projects strategically and selectively. The skills and confidence I gained through CopyTribe have played a big role in helping me succeed here.

Kayla Fogelman
Project Manager & Assistant at JLI
‍USA

As Project Manager, every day is an adventure! Will I be working with the bigwigs in Upper Management today? Collaborating with the Design and Print teams to make sure something gets published on time? Who knows! It’s a rollercoaster of work, fun, and the adrenaline of finishing a project juusssst before it’s due. I draft emails and proposals, mediate the best words to use when teams need to get their vision across clearly, and keep everything running on schedule — all communication skills that are threaded throughout CopyTribe. And even though I don’t work as a copywriter, having that background definitely helps me speak the lingo and bridge the gaps between teams. As an added perk of the job: I work in a fully frum environment, which means I end early on Fridays and get the whole Yomim Tovim (including Chol Hamoed!) off.

Suri Jerusalem
Founder, Paradigm MarketingUSA

I spent a decade crunching numbers for nursing homes, dreaming of a job that fueled me with passion. My roles consisted of digits while words called my name. CopyTribe 3.0 catapulted my industry expertise into my dream reality — writing healthcare marketing communications propelled by insider insight. A reality called Paradigm Marketing.
‍
No words can describe the contentment that my current lifestyle brings. The satisfaction in trading in my 9-3 regimented schedule for a relaxed work-from-home lifestyle that allows for spontaneous lunch dates and home-cooked meals. Don't get me wrong, there's hard work, deadlines and late nights. But along with that — the sheer satisfaction of loving my job and having the power to prioritize.

Malka Glick (Porges)
CEO at Flawless Designs
USA

I run a mini marketing agency.

CopyTribe helped me grow my business to where it is today by giving me the tools to offer my clients the marketing-know-how and copywriting, along with design.

I get on calls and produce work for clients that actually helps them grow their business and achieve success. There’s nothing more gratifying than that.

Rachel Segal
Founder, RachelSegal.co
UK

I recently launched a micro agency focusing on end-to-end marketing and complete charity campaigns. Alongside this, I freelance for 2 local agencies as their exclusive copywriter and marketing strategist. When building my agency, I specifically focused on campaigns as I enjoy directing projects to a successful finish rather than being involved for just one step of the process. Another highlight of my job is the variety and flexibility: one day I’m writing ads for a clothing brand, the next week I’m laying out a detailed brochure for an emotional NPO, and the week after, I’m out of office while my toddler is off playgroup. In my 2 years since entering the field, I have yet to experience a day of burnout or boredom!

Agency owners and designers appreciate CT grads

because they prefer copywriters who write with strategy

Spotted great marketing in the wild?

That may be the work of a CopyTriber. 😊
Check out some actual work from CT grads.

Chani Kahan, CT 3.0

Deena Grossnass, CT 6.0

Leah Rosenberg, CT 6.0

Adam Kirsch, CT 3.0

Sara Katz, CT 1.0

Shani Schmell, CT 1.0

Chanie Wiesenfeld, CT 3.0

Naomie Rubner, CT 3.0

Andre Johnson, CT 4.0

Esther Perlman, CT 3.0

Malka Porges, CT 3.0

Shiffy Abramoff, CT 3.0

Adam Kirsch, CT 3.0

Chana Klein, CT 2.0

Zipporah Osrin, CT 3.0

Ruchy Honig, CT 2.0

Chani Pollins, CT 2.0

Sara Stein, CT 3.0

Rachel Friedlander, CT 2.0

Chani Paskes, CT 2.0

Penina Ostroff, CT 2.0

Eliana Cline, CT 3.0

Shani Schmell, CT 1.0

Tamar Ansh, CT 1.0

Chany Paskes, CT 2.0

Zippy Seliger, CT 4.0

Tzirel Pilchick, CT 2.0

Chaya Daniela Bronshteyn, CT 4.0

Naomie Rubner, CT 3.0

Gila Arnold, CT 2.0

Perele Ziegelheim, CT 5.0

Huvie Katz, CT 4.0

Penina Ostroff, CT 2.0

Orit Wittenberg, CT 2.0

Tilly Steiner, CT 4.0

Shevi Handelsman, CT 2.0

Malka Porges, CT 3.0

Chana Sorele Teitelbaum, CT 3.0

Nena Mendlovic, CT 4.0

Chani Pollins, CT 2.0

Malka Porges, CT 3.0

Chany Paskez, CT 2.0

Chaya Danieal Bronshteyn, CT 4.0

Devora Sambrowsky, CT 3.0

Penina Ostroff, CT 2.0

Chani Pollins, CT 2.0

Malky Littman, CT 4.0

Naomie Rubner, CT 2.0

Chani Pollins, CT 2.0

Chaya Daniela Bronshteyn, CT 4.0

Goldy Buxbaum, CT 3.0

Devora Sambrowsky, CT 3.0

Chani Paskesz, CT 2.0

Tilly Steiner, CT 4.0

Chani Pollins, CT 2.0

Chani Paskesz, CT 2.0

Goldy Buxbaum, CT 3.0

Perele Ziegelheim, CT 5.0

Devora Sambrowsky, CT 3.0

Eliana Cline, CT 3.0

Goldy Buxbaum, CT 3.0

Miriam Bluzenstein, CT 5.0

Naomie Rubner, CT 2.0

Penina Ostroff, CT 2.0

Perele Ziegelheim, CT 5.0

Zipporah Osrin, CT 3.0

Zippy Seliger, CT 4.0

After CopyTribe:
How much can you expect to make?

Any serious career-training program is an investment.
What income can you expect with a marketing or copywriting career?

‍

If you're looking to land a job

- Full-time in-house copywriter salaries range from $50-90K.

‍- If you’re new to the world of writing, marketing, or copywriting, we recommend you
start in-house.
‍
- If you are open to accepting various marketing roles or working in-office, there are many
opportunities available.
‍
- If you need a highly specific role, very flexible hours, or a 100% remote position right at the start of your career, it will be harder to land a job.

If you're looking to freelance

- Freelance copywriters make anywhere from $30K/year to $250K/year.
‍
-It varies widely because of the flexibility: you can take on as many or as few projects as you’d like. You can work as many or as few hours as you’d like.
‍
- Grads who put in consistent 5-7 hour days (working from home! 🎉) have seen around $50-70K/year and above, some making much more than that.
‍
- If you’re new to the field, you will not be able to command great rates at the start.
‍
- But after some time and experience, here are actual prices that our graduates are charging as freelancers

‍Typical Prices for Copywriting Projects
‍(swiped directly from my Copywriter’s Ultimate Guide to Pricing)

Blog Post Package

4 blog posts/month

$800

Brochure Copy

Trifold brochure
Strategy + Copy + Design Collaboration

$500 - $750

Fundraising letters

Standard 2-page letter

$350 - 500

Ad Copy

Concept + copy (for one ad)

$250 - $350

Enroll now

"Wait. Do I need to be a hustler?"

If you’d like to become a freelance copywriter and be your own boss,
yes — you’ll need to

market yourself
build a strong network
work hard to get leads.

If you’re okay with marketing yourself and are driven to accomplish your goals, freelance copywriting can be lucrative and fulfilling. The earning potential is high. (Some of our highest-earning freelance grads earn $300K+ a year.)

But if you don’t want to have to market yourself, you can work for a company as an in-house copywriter, join a marketing agency, or subcontract for more experienced copywriters. You'll have lower earning power, but you won’t have to generate leads or find clients. You’ll also have the added bonus of working with (and learning from) talented creatives with years of experience.

Do you provide support with finding jobs?

Job placement is not included in CopyTribe 8.0.

We make no guarantees about job placement because we only promise things that are directly within our control.
That said, we do whatever we can to match our grads with leads. Nearly 100% of our grads say that their first few jobs were opportunities found through the CopyTribe community.

We share leads as regularly as we can, while serving as ongoing matchmakers with our extensive network of agency owners and creatives.

Nothing makes us happier than setting up a CT grad with a fantastic role or project. 😀

Again, job placement is not included and not guaranteed.

While we make every effort to help our graduates land quality positions, ultimately, it will be your responsibility to pursue job opportunities and network as needed until you find a position that fits your strengths and skillset.

Frequently Asked Questions

What thoughtful people have asked before enrolling

How is CopyTribe 8.0 different from other copywriting programs?

Because on this night we eat only matzah!
Kidding. We 💓 fluffy carbs in these parts.
‍
CopyTribe 8.0 is the only training program in existence that

comprehensively combines copy skills + business management skills — so you don’t just learn how to write good copy, you learn how to run a sustainable business
caters to the frum community (with a dedicated women’s cohort, plus a general cohort open to men), so you feel a powerful sense of comfort & camaraderie — and you build relationships and a valuable network for life
integrates ultimate accountability with assignments, check-ins, and deadlines — so the videos and content don’t just sit there, languishing on your hard drive for eternity.

Must I get Internet access for the program?

Yes. All training sessions take place on Zoom and are recorded so you can watch them later on your online course dashboard. (Recordings cannot be downloaded.)
‍
Here’s the thing: as a copywriter, you need Internet access anyway — to write high-performing copy. There’s research you’ll have to do for each project, plus important online resources to keep you current in the field.
‍
BUT there are lots of solid filtering options available. And if it’s a dealbreaker, you don’t have to let any level of Internet into your home: several CopyTribe alumni rent office space. (They also love that when the day is over, work is over.)
‍
For CopyTribe 8.0, you’ll need to access:
‍
- Google Suite (Drive)
- Slack
- Zoom
- Podia
- Wistia
- Canva
(You won't need to pay anything to access these platforms.)

Note: The NetFree filter is not compatible with CopyTribe as it blocks videos with women in it. This will limit your ability to complete the program properly. Our members have successfully used filters like Techloq and Gentech.

How intense is the course? How much time does it involve?

It's intense. 😊 It's a college-level program, preparing you with all the fundamentals you’ll need to turn copywriting into a career.

If you're worried about fitting CopyTribe into your schedule, we can connect you to grads who had the same concern, and they can share their experience with you directly.
Speak to a grad

Members invest 4-7 hours per week, on average. There are ~2 hours of class each week, and ~2 assignments per month that must be completed by the deadline (usually 1 week from the date it was assigned). Before you commit, make sure you’ll have the time and headspace to get the most out of an 8-month, fast-paced program and ~bimonthly assignments that will prepare you to be a confident copywriter.
‍
Those 4-7 hours will give you enough time for trainings + assignments + keeping up in Slack.
And by the end of this certification program:

You’ll have the frameworks, formulas and research tips that take the guesswork out of writing, so copy comes MUCH quicker
You’ll have learned client management + process techniques that will drastically cut down the (unbillable) time you spend on client back’n’forth
You may even have a beautiful portfolio + LinkedIn profile in place. Those things take forever to do on your own.

Between diapers, deadlines, and dishes…I’m scared to commit. What if I don’t have time to put in the work right now?

We totally understand. It's hard to properly complete a university-level program when your plate is overflowing and your life is very busy. If you feel like you're about to fall apart and you're at your breaking point, then this is not a good time for you to take this program.
‍
If you're very busy but you can fit 4-7 hours a week into your schedule to dedicate to this program, then we warmly recommend you to take it. It only comes once a year and next year is not necessarily going to be any less busy for you.

We've had many people get married or give birth during the program and we make special adjustments and accommodations to allow them to better balance their personal and professional lives. If you're in that situation, we will make accommodations for you.

If you'd like to speak directly with a CT grad who had a major life milestone while taking the program, click here to fill out a form and we'll match you up.

What if I’ve, like, NEVER written copy before?

While most CT registrants have some professional writing experience, many don’t…but this can actually work to your advantage. It’s much easier to learn new skills when you don’t have to unlearn the old ones first. In fact, that’s why CopyTribe is ideal for you — you get expert eyes on your work, polishing, suggesting, auditing, and improving.
‍
BUT to be a good candidate, you do need to have:
- strong writing skills
- an interest in people
- a willingness to market yourself (or proactively apply for jobs) using the techniques we learn.
‍

When do classes take place?

Most weeks, the 1-hour classes will take place on Tuesdays and/or Wednesdays at 2 pm ET, via Zoom. Some weeks have two classes; some weeks have one.

If you're not able to attend live, you can always watch the recording which is available a day or two later. Many of our graduates only watched the recordings and it worked out well for them.

Is the business owner track for me?

If you’re a business owner who wants to
‍
- Learn copy & marketing fundamentals
- Stop outsourcing all your marketing
- Own and direct your own marketing with confidence
‍
then the Business Owner track is for you.

Is the Profitable Freelancer track for me?

The Profitable Freelancer track is for you if you want to go all in and set up a promising business.

You're super serious about launching a lucrative and enjoyable copywriting career, and you want to finish CopyTribe with comprehensive knowledge about how to run your business and manage clients. The modules, masterclasses, assignments, cheatsheets, and templates in the Profitable Freelancer segment will fast-track your growth as a freelance copywriter and enable you to freelance more successfully.

If you know you want to only work in-house or for agencies, and not do any work for private clients, the Confident Copywriter segment of the program is enough to give you the skills you need.

Can men get in on this too?

CopyTribe is offered to both men and women — in separate cohorts. There is a women-only cohort, and a general-audience cohort which is open to frum men as well.

Are the videos downloadable?

No. You will have lifetime access to the recordings but you will need Internet access to watch them.

Do I have to market myself / be pushy / be a super ambitious type in order to succeed?

If you want to run a freelance business as a copywriter, you have to be willing and happy to market yourself. For the first 1-2 years, you’ll need to work hard to get leads and build a strong network with a stream of clients. That said, while it’s true that a freelance copywriter must be comfortable with some type of self-marketing, it need not be aggressive or braggy. We cover this topic in depth during the Profitable Freelancer segment.

But if you'd prefer to avoid marketing yourself at all, you can work for a company as an in-house copywriter. You'll need to proactively apply for jobs, and you'll have lower earning power, but you won't need to get leads or market your services.

Do people really take advantage of the 30-day moneyback guarantee? I'm uncomfortable.

Yes, they do! And no hard feelings. Sometimes, it's simply not a fit. So feel free to try it out and you will get your money back in full if you'd like to pull out.

But you're a marketer, why should I trust you?

I am definitely using marketing techniques to promote this course — I'd be a terrible teacher if I didn't! I use the very techniques I teach my students, because they're effective.
‍
That said — any copy I write is about persuading the RIGHT person to join and get value.
If you're not a good fit, we’ll persuade you not to join the program.

And if you ARE a good fit, I will use every technique in my arsenal to help you make a sound, informed decision, because I believe in this program — I know it works, and I want you to be able to access the transformational outcome and career it offers.

How many people will be in the cohort?

We expect anywhere from 30 to 50 members in the cohort.
‍
This year, there will be handpicked, go-to mentors who will get to know each member on a more individual basis and support them on a personal level throughout the program.

If there are so many copywriters, how is there enough work for everyone?

Because every single business needs marketing strategy and copy.

In New York State alone, there are 523,000 businesses. If you build your skills, there are thousands of businesses who potentially want your services. The key is to get in front of them, and communicate the value you bring (which we teach in the Profitable Freelancer segment of this training).

How much access will I have to Michal?

Michal personally delivers every module and you can ask her questions directly at the end of each class.

In addition, she answers questions posted in Slack (the messaging platform we use to host the CopyTribe community) once a week, along with multiple other experienced copywriters who are available to answer questions.

Will I be able to upgrade and join the Profitable Freelancer later?

Yes, but the price will be $1000 higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.

Do you offer scholarships?

Yes. Scholarship applications will open November 14.
‍
However, scholarship applications will not open until registration has closed, so if you don't get chosen to receive a scholarship, you won't have the opportunity to participate in this year’s cohort.

Enroll now

Is this a get-rich-quick career?

NO, it is not

If you're looking for a program that
will take you from zero-experience to
6-figure copywriter in 1-2 years

— this is not for you.

The magic of success happens when you combine:

Clarity

on us

Community

Execution

that's on you

We give you everything you need to start off on the right foot. And if you're like hundreds of our previous grads....

You'll put in the hard work
— and see good results.

But you persuade people for a living!

Why should I trust you?

I am definitely using persuasion techniques in the marketing of this program — I'd be a terrible teacher if I didn't!

I use the very techniques that I teach my students, because they work.

BUT it's about persuading the RIGHT person to join and get value.

If you're not a good fit, we’ll persuade you not to join the program.

And if you ARE a good fit, I will use every technique in my arsenal to help you make a sound, informed decision, because I believe in this program — I know it works, and I want you to be able to access the outcome and career it offers.

All this said —
‍

We invite you to hear it directly from CT grads themselves.

If you’d like to speak directly with a CT grad, click the button below and we’ll connect you with a graduate (or two or three) who is similar in terms of background and life situation.

Speak to a grad

LASTLY: you don't have to trust me.
Test-drive the program for 30 days.

IF it's not a good fit, you’ll get your money back — minus $150 deposit—no questions asked.
We've had plenty of people take us upon this offer, and we're always happy. You know yourself and your family and your life situation best. So no need to trust me — try the program and decide for yourself.

“Never a dull moment…worth every penny”

I think it would've taken me years to learn what Michal taught us in CopyTribe.

The classes were incredible! Never a dull moment, with Michal trying to squeeze out as much of her vast copy knowledge as she could.

I was concerned about the cost, but now that I'm on the other side, I can say that CopyTribe was worth every penny!

— Kayla Fogelman CT7, Project Manager, JLI

“The gems of copywriting, all in one place — I wish I would have taken this course years ago!”

I recently pitched myself to someone and sent them my CopyTribe assignments as samples of my work. They replied by asking me how much I charge.😇

Thanks to CopyTribe and the confidence I've developed over the last few months, I replied with a few estimates. The lowest number I quoted (that's with slashing 50% off Entry Level prices) will cover a huge chunk of the course tuition!

‍CopyTribe is the only way to go!!
‍

— Shani Bodner CT7, Copywriter

“The assignment led to a real, paying job”

I joined CopyTribe because I enjoy writing, and the idea that I could turn that into a lucrative career was very enticing.

‍I was surprised at how fluff-free the classes were — just as Michal promised! Everything was extremely clear, and there was a healthy mix of solid material and interesting graphics and stories to keep things flowing. I gained some solid skills that I can put to use.

One of the highlights: the Welcome Email Sequence assignment actually led to a real, paying job!
‍

— Shoshana Gross CT7, Copywriter & Magazine Writer

Choose your track

PLEASE NOTE: We are only accepting ~40 strong writers into our Certified Copywriter segment

The Certified Copywriter

THE FULL COPY & MARKETING COURSE:
● 23 Craft of Copywriting modules
● 8 reviewed and scored assignments
● 4 LIVE Bonus Masterclasses
● Vault of 11 past masterclasses from expert marketers
●Moderated Slack community to get your Qs answered by experts
●Deep accountability and ongoing networking
● CopyTribe Certification badge (with full completion of assignments)
●Access to the CopyTribe network + community for life 🔥
THE WRITING MASTERY COURSE: 2 Tighter Writing modules
The CopyTribe Resources Vault:
●The Ultimate Copywriter’s Pricing Guide
●12 go-to cheatsheets you’ll pull out again and again
●Complete Client Discovery Questionnaire
●Abridged Client Discovery Questionnaire
●Non-profit Discovery Questionnaire
● LinkedIn Profile Questionnaire
●Customer Interview Template
●Competitive Analysis Template
●The Practical Guide to Landing a Marketing Job
LIFETIME access to all classes + materials

Investment:
$750 / month
(eight payments)
‍
Pay upfront and get a $500 discount!
$5500
‍(one-time payment)

ENROLL NOW

The Certified Copywriter + Profitable Freelancer

EVERYTHING in the Certified Copywriter‍
PLUS
THE FULL BUSINESS & CLIENT MANAGEMENT COURSE
●15 Business Management modules
●4 reviewed and scored assignments
●2 LIVE Bonus Masterclasses
●Complete Vault of 13 past Profitable Freelancer masterclasses from business experts
● The Portfolio-Pro LIVE Workshop — plus a step-by-step written guide
●The Profitable Freelancer certification badge, with full completion of assignments
The Profitable Freelancer Resources Vault:
●The Complete Freelancer Contract
●The Abridged Email Agreement
● The Complete Proposal Template
● The Complete Guide to Best Freelancer Apps
LIFETIME access to all classes + materials

Investment:
$780 / month
(nine payments)
‍
Pay upfront and get a $520 discount!
$6500
‍(one-time payment)
‍

Enroll NOw

The BUSINESS OWNER TRACK

THE ABRIDGED COPY & MARKETING COURSE
● 11 Craft of Copywriting modules
● 3 reviewed and scored assignments
● Vault of 10 past masterclasses from expert marketers
● Moderated Slack community to get your Qs answered by experts
● Deep accountability and ongoing networking
● Access to the CopyTribe network + community for life 🔥
THE WRITING MASTERY COURSE: 2 Tighter Writing modules
The CopyTribe Business Owner Resources Vault:
● The Ultimate Copywriter’s Pricing Guide
● 12 go-to cheatsheets you’ll pull out again and again
● Customer Interview Template
● Competitive Analysis Template
LIFETIME access to all classes + materials

Investment:
$610 / month
(five payments)
‍
Pay upfront and get a $250 discount!
$2800
‍(one-time payment)

ENROLL NOW

CopyTribe 8.0 is an 8-month program that will begin November 19.
‍

Need help or have questions?
Please contact us at hello@copytribe.co
‍

Concerned about ribbis?

‍

Will I be able to upgrade to the Profitable Freelancer segment at a later date?

‍Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.

“Do I need Profitable Freelancer or not?”

The Profitable Freelancer segment is for copywriters who want to freelance — either full-time or alongside their day job.

In it, you’ll learn crucial skills:

How to find clients

How to manage clients

How to price projects

How to sell your services

How to create professional processes

and more.

If you want to freelance successfully, the Profitable Freelancer will save you from learning these the hard way.

(If you want to be an in-house or agency copywriter, you will benefit from the skills taught in Profitable Freelancer, but they’re not as crucial.)

Wait, is copywriting for me?

FAQs about copywriting as a career

What is copywriting?

Copywriting is writing that gets people to do something: buy, donate, register, click. It’s based heavily on principles of psychology and human behavior.

Who needs copywriters?

Nearly all businesses and organizations rely on some form of copy:

Websites
Emails
Social media captions
Product listings
Video scripts
Brochures

That doesn’t mean every business will pay for copywriting — or needs to pay for copywriting. Startups and new businesses may handle their copy in-house or choose to get mediocre copy from ChatGPT. But many businesses recognize the value in hiring a trained copywriter and marketing strategist to research and write their copy, and handle their marketing.

What is the difference between copywriting and content writing?

Goal

Deliverable examples

Copywriting

Persuade someone to do something: buy, donate, register, click.

Websites, brochures, emails

Content Writing

Educate people about something or “nurture” — offer free value so people appreciate the brand and want more to do with it

Blog posts, articles, emails, newsletters, case studies

You don’t have to choose one or the other. Many copywriters do both copy and content writing. Some specialize in certain types of deliverables or certain industries.
In CopyTribe, we cover the fundamentals of content writing but focus more on copywriting, which is a more specialized skill.

What are the potential ways to work as a copywriter?

Freelance copywriters: These copywriters work for themselves. They have no boss, so their schedules and workloads are highly flexible, but they must expend significant efforts (and time) on marketing themselves and attracting clients. They also handle all of the client management themselves.
Agency copywriters: Marketing agencies employ these copywriters — sometimes on a salary basis, sometimes on a project basis. Often, the agency takes care of the research, so the copywriter may have no client contact at all; they literally just write the copy (and revise it). One of the biggest benefits of agency work is getting to collaborate with (and learn from) talented strategists with years of experience. Other benefits include a steady workflow without needing to go out and find clients, feedback from team members on your copy (particularly valuable for newer copywriters), and benefits, if you’re on salary. Some copywriters also enjoy not dealing with clients directly. Agencies typically pay lower rates than a copywriter could charge independently. But for many copywriters, the experience, steady pay, singular focus, and access to exciting, high-level projects more than compensates for the lower rate.
In-house copywriter: This is a copywriter employed by a company for all of that company’s copy needs. In this type of position, the copywriter throws themselves into the brand they work for and generally has access to in-depth marketing data from the company that helps them better assess the impact of their copy. They may also get experience writing a variety of types of copy, but generally do not have other copywriters on their team for bouncing ideas around or getting feedback. Copywriters may enjoy the stability of dealing with the same company, the same industry all the time, as well as the steady paycheck and benefits of working for a company.

There is no right or wrong way to be a copywriter. Many copywriters do a combination of these types of positions — taking on both agency work and their own freelance clients, for example, or working out a retainer position to do all the copy for a company.

What’s the earning potential of a copywriter?

Full-time copywriters (in-house or agency) may start at a salary around $50-70K per year, with their earning potential growing as their experience grows. Part-time agency copywriters can make anywhere between $25 and $90 per hour.

Income of freelance copywriters is highly dependent on: the number of hours they work each week, the extent of their marketing efforts, and their level of expertise. A newbie copywriter devoting significant time to copy may make between $1500-$2K per month initially, but as their network, experience, and portfolio grows, they can raise prices and take on more complex and higher-paying projects, leading to five-digit income months.

For experienced copywriters, opportunities like retainers and selling products they create themselves (e.g., courses, sets of templates, coaching packages) typically prove to be lucrative options as well.

As in any career, new copywriters will need to work for a lower salary until they build up their portfolio and gain in-the-trenches expertise.

What type of person is a good fit for copywriting?

A copywriter must be a strong writer; that’s an undeniable prerequisite. Other useful characteristics include strong communication, innate curiosity, an interest in psychology and human behavior. Creativity is beneficial in all types of copy, especially for more creative forms like ads, but it’s not at all necessary for every successful copywriter.

Some people assume a copywriter must be an extrovert loaded with self-confidence so they “sell” themselves. While it’s true that the freelance copywriter must be comfortable with some type of self-marketing, it need not be aggressive or braggy. As well, copywriters can work for agencies or in-house if they do not want to be marketing their own brand or business.

What does a typical day in the life of a copywriter look like?

Every good copywriter starts their day with coffee. (Okay, maybe there are a couple exceptions.)

Copywriters will likely spend a good deal of their day writing, but before that can happen, they must invest time doing research to determine what they will be writing. Research can take the form of meeting with the client, interviewing the client’s customers, reviewing marketing research, assessing the client’s competitors, sometimes even googling and learning more about the industry that way.

For the copywriter with their own business, they’ll need to spend time on business development, whether that’s pitching agencies and clients, writing strategic LinkedIn posts, or cultivating relationships with parallel industry professionals.

They'll also need to keep on top of emails with current clients, with prospects, with customers; excellent communication is essential for productivity AND for satisfied clients.

Many copywriters devote time to honing their skill sets through courses and readings, and make sure to network with other copywriters for critique and advice (and general schmoozing. Our CopyTribe community excels in that regard 😉).

Copywriting is a flexible career: copywriters often determine what they want to work on and how much they want to make. Even in-house or agency copywriters often work remotely and set their own schedules.

Do copywriters need to be on social media?

No. Many copywriters are successful at networking and filling their schedules without social media. We cover many of these strategies in the Profitable Freelancer segment of the program. That said, social media – especially LinkedIn – is one very powerful (and zero-cost) way to build your reputation and attract clients.

If you aren’t going to be on social media, you’ll need to work harder at building relationships, leveraging your network, and generating leads. It can be done, and has been done successfully by many of our graduates.

Why do people talk about copywriting like it’s “sleazy” and “salesy?”

Because some copy is genuinely sleazy. This kind of copy is vague, sensational, or exaggerated. For example — “This lotion will make you rich and bring world peace!” — the customer feels icky reading it.

In contrast, when copywriting accurately depicts a problem and then shows how the product or service is a solution for that problem — for example “This lotion locks in the moisture from your skin, so your dry, cracked hands start feeling better and healing” — the customer feels positive & hopeful and wants to get the product.

‍Good copywriting doesn’t aim to get people to spend money on stuff they don’t need. Good copywriting aims to move people toward a solution that will make a measurable difference in their lives.

As in any industry, you can use your skills for the good — or for the not-so-good. In this program, we teach you how to be a good copywriter whose copy you can feel great about. 😊

Will AI put me out of business? I don’t want to invest in a career that’ll be over in a couple of years.

‍Hold on while we consult our crystal ball.

No one can guarantee the future. But here’s what we’re seeing in the industry right now:

AI is changing copywriting. That’s not a question.

Straightforward writing jobs like technical summaries or basic product descriptions are on their way out. So are copywriters who offer word salads without strategy behind them.

‍But strong copywriters — the ones who think like marketers, weave in buyer psychology, and use AI to enhance their already powerful work — they’re still in demand. In fact, they’re becoming more valuable as clients discover for themselves that shallow, generic output just doesn’t sell.

‍If you’re applying for CT8, you probably have raw writing talent. But if you want to succeed in the AI era, you’ll need to focus on learning the marketing strategy and techniques that’ll put you above AI.

Your day-to-day as a copywriter will look different than it would have a few years ago: Instead of writing outlines from scratch, you might generate and refine them. Instead of spending half an hour racking your brain for the best turn of phrase, you’ll get five options in seconds. But the direction, the judgment, the nuance — that’ll come from you.

Think of AI as a secretary: great at note-taking and giving you a head start, but not the one to trust with the overarching decisions.

‍TLDR:
If your writing is weak and you’re not willing to learn strategy — yes, AI will replace you.

But if you’re a strong writer who knows how to think like a marketer and direct AI, it won’t put you out of business. It will make you faster, more efficient, and more valuable to clients.‍

This opportunity
comes once a year

And consider this:
‍
Any interactive copywriting program costs
‍$3-5K — and that's without personal critiques or mentoring.

Plus, most copywriting courses focus on copy skills only and don't give you any of the tools you need to understand how to market yourself and land actual clients.

CopyTribe is a unique, foundational program that you're actually going to complete — and emerge from with the skills (and network!) you need to build a rewarding career for life.

Let’s sum up what you get
when you join CopyTribe now 🔥

You become a strategic, confident marketer thanks to:

23 CRAFT OF COPYWRITING modules

‍giving you ALL the fundamentals of effective marketing and pro-level copy, with a hands-on focus on the 5 most common projects: ads, emails, websites, brochures, and branding.
So you can take on any job confidently. Charge like a pro. And ace it.

15 BUSINESS, PROCESS & MARKETING modules

in the Profitable Freelancer segment show you how to stand out in a crowded marketplace, price things right, nail proposals + sales calls, manage clients, and effectively communicate your value.‍

PLUS ALL THIS:

LIVE Bonus masterclasses
The Confident Copywriter Template Vault
The Profitable Freelancer Template Vault
The Ultimate Copywriter's Pricing Guide
Complete vault of past masterclasses
Exclusive cheatsheets so you never have to start from scratch
PLUS...Go-to business management and writing checklists you'll pull out again and again

YOU’LL ALSO GET:

10 critiqued + scored assignments, so you get a chance to practice what you’ve learned and make sure you’re applying it right
Access to a unique, private forum, so you can ask questions, hash over classes, set goals, get support, and find copy buddies who’ll remain friends waaaaay after the program ends.
Widely-recognized CopyTribe completion badge, so you can post it on your email signature, LinkedIn profile, and website.
Mentors who get to know you, and guide you every step of the way.

"CopyTribe got me from A beyond Z!"

Some say CopyTribe helped them get to the next level. I say CopyTribe got me from A beyond Z!
‍Before Michal’s webinar, I didn’t know the field existed. A year later, I had completed ~15 copywriting projects, all for different clients needing different kinds of work.

— Rachel Segal CT6, Copywriter & Marketing Strategist, rachelsegal.co

Dear Friend,

‍

If you've made it all this way to the bottom of the page…something about this is speaking to you.

If you're a strong writer who wants to:

Stop winging it...and winging it
Have a job that excites you
Feel confident you know what you're doing

‍

Or if you’re a designer or business owner who wants to:

Stop feeling shaky around marketing decisions
Acquire a solid understanding of copy & marketing strategy
Take charge of marketing from start to finish — with confidence
‍

…then I'd love to welcome you into CopyTribe 8.0.

I look forward to showing you the ropes — even as the market changes and the role of a copywriter evolves to meet the needs of business owners. I’m confident that if you put in the work, a bright future awaits you. I’ve seen what this program can do for hundreds of people like you.

Remember, it's just a test drive. You can try it out, see if it's a good fit, and decide for yourself.

I can't wait to meet you. 💖

Sincerely,

Michal

enroll now

‍
‍

DISCLAIMER: While many of our graduates have made back their money within a few months of finishing the program, and while many of them enjoy consistent, high-income months, enrolling does not guarantee results. We do not promise that after this program, you will get a steady stream of high-paying clients, or land your dream job. What we do promise (based on training 550 freelancers over 7 cohorts): if you’re a strong writer who invests the time to learn what we teach and put it into practice, you will have the skills you need to succeed.

Become a strategic, successful marketer

Our grads work for great companies and agencies

Some work in-house, some as freelancers. They’ve gone on to enjoy fulfilling, flexible marketing careers.

CopyTribe alumni have been hired by these cool companies

Some work in-house, some as freelancers. All of them enjoy fulfilling, flexible copywriting careers.

Is CopyTribe for you?

You are a...

You are a...‍KINDA-WINGING-IT WRITER

‍‍You’ve got a knack for writing words that people like to read. That clever poem in your high school yearbook, that personal essay in your N'shei newsletter, that 5-week series published in The Yenemsvelt Jewish Times — people loved them.

For good reason. Your writing is EXCELLENT.You’ve been eyeing copywriting as a career for a while now. You even landed a couple of copywriting jobs — and you’ve done…okay.But you rely solely on your gut. For everything.

The truth:

Your gut (and ChatGPT) only goes so far.

Will your projects prove your expertise — or expose your inexperience?

You need good samples to land clients, and clients to create good samples.THE ULTIMATE CATCH-22. 😬

And it’s not like you haven’t tried.

You are a...‍SMALL BUSINESS OWNER

‍So you do what any smart business owner does — you bring in a specialist. Someone to guide your marketing and write your copy. You pay a pretty penny, but that’s not what stings the most.

‍You blast it to the world.

Then reality sets in.‍

What if you had a clear understanding of marketing strategy so you could take your business’s growth into your own hands?‍

You are a...‍DESIGNER WHO WANTS TO OFFER MORE

‍‍Design is fulfilling. And you’re good at it.‍

But you’re finding that more and more clients just expect you to magically provide copy and marketing advice.(Even when you’re not sure yourself.)And even the more aware clients — they want a one-stop-shop. Especially with the kind of quality and service they’re used to getting from you.‍

It’s not just the upsell potential (although that would be amaaaazing).It’s the fact that all copywriters are NOT created equal.

You hate feeling like you can’t control your entire business.

Introducing...CopyTribe 8.0

What Tribers are saying 😊

Hear from copywriters

Hear from designers

Hear from business owners

Go from strong writer & thinker toconfident copywriter and marketer‍

If you want this transformation 👆

I’d love to welcome you inside CopyTribe 8.0!

Registration closes‍Thurs, Nov 13

Programbegins‍Wed, Nov 19

classes take place‍Tues/Wed, 2 pm ET

I’d love to welcome you inside CopyTribe 8.0!‍

What’s included in CopyTribe 8.0?

What is Profitable Freelancer?

Hiiiiiii! I’m Michal.

What are we going to cover in CopyTribe 8.0?

What are we going to cover in CopyTribe 8.0?‍

SEVEN STRATEGIES FOR STRONG WRITING THAT SINGSPart One

SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS Part Two

LET’S GET THIS PARTY STARTEDIntroduction to Copywriting

THE PRINCIPLES OF PERSUASION7 Techniques You Need to Ensure Effective Copy

MARKETING STRATEGY 101 ‍An Overview of Marketing + How to Think Like a Strategist

CATCH MY ATTENTION, QUICK!‍How Copy and Design Work Together to Hook the Audience

BYE-BYE BUZZWORDS...AND BALONEYEverything You Need to Know About Writing Creative Copy

DON’T STARE AT A BLINKING CURSOR: PART 1The Copywriting Research Process

DON'T STARE AT A BLINKING CURSOR: PART 2‍The Copywriting Research Process

HOME PAGES, LANDING PAGES, SALES PAGES — OH MY! ‍Intro to Conversion Copy for the Web

ANATOMY OF A HOMEPAGEA Section-By-Section Guide to Crafting Compelling Homepages

BRAND VOICE 101How to Define, Develop, and Bring to Life a Brand's Voice

BRAND VOICE 102How to Find Your Client's Brand Voice — And Your Own

THE COPYWRITER'S GUIDE TO AI‍How to Use AI to Write Smarter, Not Harder

WEBSITE COPY 101Everything You Need to Know to Structure a Full Strategic Website

BEYOND THE HOMEPAGEDeep Dive into About, Team, and Services Pages

NONPROFIT COPYWRITING 101How to Write Effective, Emotive, and Non-Cheesy Copy for a Cause

NONPROFIT COPYWRITING 102How to Tackle 4 Core Types Of NPO Copy — Without Turning Donors Off

BROCHURES 101How to Strategize, Write & Lay Out Brochures That Work

INTO THE AMAZON — AND OTHER ECOMMERCE JUNGLESNavigate the Complex World of Ecommerce Like a Pro

SO YOU NEED TO WRITE A VIDEO SCRIPTHow to Write Engaging Scripts that People Want to Watch

CONTENT WRITING 101Comprehensive Guide to Blog Posts

HOLD THE SPAM!Essentials of Effective Email Marketing

HOT AND COLD EMAILSHow to Create Cringe-Free Email Sequences and Pitches

CHOOSE YOUR CAREER PATHAgency, In-house, Freelance, or Hybrid — Which is Best for Me?

YOU ARE NOT A FREELANCERMindset, Money & Other Key Secrets You Need to Know

BUT...HOW DO I PRICE THIS???A Comprehensive Guide to Pricing & Packaging: The Fundamentals

PRACTICAL PRICING PRINCIPLESA Comprehensive Guide to Pricing & Packaging: Getting Practical

WHERE THE GOOD CLIENTS AREHow to Spot Great Clients — and Avoid the Bad Apples

SECRETS OF THE NO-BRAINER SALEHow to Own the Sales Process and Close the Deal

COOL AS A CUCUMBER PART 1How to Manage Clients So You Don’t Develop an Ulcer — and They Don’t Stop Singing Your Praises

COOL AS A CUCUMBER PART 2 ‍How to Write Professional, Polite Emails That Get Positive Responses

TRICKY & STICKY EMAIL WORKSHOP ‍Practical + Professional (and Sanity-Saving) Email Strategies

NON-SLEAZY MARKETING 101‍How to Predictably Generate Leads (Without a Cent on Paid Ads)

BUILD A LEAN, MEAN MARKETING MACHINEHow to Outline and Execute an Effective Marketing Plan for Your Clients — or Yourself

THE PICTURE PERFECT PROFILEHow to Build a Sales-Boosting LinkedIn Profile — Even if You're Not on LinkedIn

THE ZERO-FLUFF LINKEDIN WORKSHOP‍How to Use LinkedIn to Get More (and Steadier) Leads

THE IT FACTORWhat Sets Apart Star Freelancers (And How You Can Become More Like Them)

Our grads work for great
companies and agencies

Some work in-house, some as freelancers.
They’ve gone on to enjoy fulfilling, flexible marketing careers.

Some work in-house, some as freelancers.
All of them enjoy fulfilling, flexible copywriting careers.

You are a...
‍
KINDA-WINGING-IT WRITER

‍
‍You’ve got a knack for writing words that people like to read.

That clever poem in your high school yearbook, that personal essay in your N'shei newsletter, that 5-week series published in The Yenemsvelt Jewish Times — people loved them.

For good reason.
Your writing is EXCELLENT.

You’ve been eyeing copywriting as a career for a while now.
You even landed a couple of copywriting jobs — and you’ve done…okay.

But you rely solely on your gut. For everything.

Will your projects prove your expertise —
or expose your inexperience?

You need good samples to land clients, and clients to create good samples.

THE ULTIMATE CATCH-22. 😬

You are a...
‍
SMALL BUSINESS OWNER

‍So you do what any smart business owner does — you bring in a specialist.
Someone to guide your marketing and write your copy.

You pay a pretty penny, but that’s not what stings the most.

Then reality sets in.
‍

You are a...
‍
DESIGNER WHO WANTS TO OFFER MORE

‍
‍Design is fulfilling.
And you’re good at it.
‍

It’s not just the upsell potential (although that would be amaaaazing).
It’s the fact that all copywriters are NOT created equal.

Introducing...
CopyTribe 8.0

Go from strong writer & thinker to
confident copywriter and marketer‍

Registration closes
‍Thurs, Nov 13

Program
begins
‍Wed, Nov 19

classes take place
‍Tues/Wed, 2 pm ET

I’d love to welcome you inside CopyTribe 8.0!
‍

What are we going to cover
in CopyTribe 8.0?
‍

SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS
Part One

SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS
Part Two

LET’S GET THIS PARTY STARTED
Introduction to Copywriting

THE PRINCIPLES OF PERSUASION
7 Techniques You Need to Ensure Effective Copy

MARKETING STRATEGY 101
‍An Overview of Marketing + How to Think Like a Strategist

CATCH MY ATTENTION, QUICK!
‍How Copy and Design Work Together to Hook the Audience

BYE-BYE BUZZWORDS...AND BALONEY
Everything You Need to Know About Writing Creative Copy

DON’T STARE AT A BLINKING CURSOR: PART 1
The Copywriting Research Process

DON'T STARE AT A BLINKING CURSOR: PART 2
‍The Copywriting Research Process

HOME PAGES, LANDING PAGES, SALES PAGES — OH MY!
‍Intro to Conversion Copy for the Web

ANATOMY OF A HOMEPAGE
A Section-By-Section Guide to Crafting Compelling Homepages

BRAND VOICE 101
How to Define, Develop, and Bring to Life a Brand's Voice

BRAND VOICE 102
How to Find Your Client's Brand Voice — And Your Own

THE COPYWRITER'S GUIDE TO AI
‍How to Use AI to Write Smarter, Not Harder

WEBSITE COPY 101
Everything You Need to Know to Structure a Full Strategic Website

BEYOND THE HOMEPAGE
Deep Dive into About, Team, and Services Pages

NONPROFIT COPYWRITING 101
How to Write Effective, Emotive, and Non-Cheesy Copy for a Cause

NONPROFIT COPYWRITING 102
How to Tackle 4 Core Types Of NPO Copy — Without Turning Donors Off

BROCHURES 101
How to Strategize, Write & Lay Out Brochures That Work

INTO THE AMAZON — AND OTHER ECOMMERCE JUNGLES
Navigate the Complex World of Ecommerce Like a Pro

SO YOU NEED TO WRITE A VIDEO SCRIPT
How to Write Engaging Scripts that People Want to Watch

CONTENT WRITING 101
Comprehensive Guide to Blog Posts

HOLD THE SPAM!
Essentials of Effective Email Marketing

HOT AND COLD EMAILS
How to Create Cringe-Free Email Sequences and Pitches

CHOOSE YOUR CAREER PATH
Agency, In-house, Freelance, or Hybrid — Which is Best for Me?

YOU ARE NOT A FREELANCER
Mindset, Money & Other Key Secrets You Need to Know

BUT...HOW DO I PRICE THIS???
A Comprehensive Guide to Pricing & Packaging: The Fundamentals

PRACTICAL PRICING PRINCIPLES
A Comprehensive Guide to Pricing & Packaging: Getting Practical

WHERE THE GOOD CLIENTS ARE
How to Spot Great Clients — and Avoid the Bad Apples

SECRETS OF THE NO-BRAINER SALE
How to Own the Sales Process and Close the Deal

COOL AS A CUCUMBER PART 1
How to Manage Clients So You Don’t Develop an Ulcer — and They Don’t Stop Singing Your Praises

COOL AS A CUCUMBER PART 2
‍How to Write Professional, Polite Emails That Get Positive Responses

TRICKY & STICKY EMAIL WORKSHOP
‍Practical + Professional (and Sanity-Saving) Email Strategies

NON-SLEAZY MARKETING 101
‍How to Predictably Generate Leads (Without a Cent on Paid Ads)

BUILD A LEAN, MEAN MARKETING MACHINE
How to Outline and Execute an Effective Marketing Plan for Your Clients — or Yourself

THE PICTURE PERFECT PROFILE
How to Build a Sales-Boosting LinkedIn Profile — Even if You're Not on LinkedIn

THE ZERO-FLUFF LINKEDIN WORKSHOP
‍How to Use LinkedIn to Get More (and Steadier) Leads

THE IT FACTOR
What Sets Apart Star Freelancers
(And How You Can Become More Like Them)

CANVA PORTFOLIO PRO
Design a Standout Portfolio Without Spending Hundreds of Dollars
(Or Crying From Frustration)

AKA the stuff you'll pull out again and again when writing copy for real clients‍
‍

BRING ON THE FUN
Creative Copy and Print Ads Cheatsheet

DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 1

DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 2

COPY THAT DOES SOMETHING
The Email Cheatsheet

CRAFTING COMPELLING COPY
The Homepage Copy Cheatsheet

THE ECOMMERCE JUNGLE
The Complete Ecommerce Primer

‍We’ve invited these guest experts to present on hot topics 🔥
‍

The Name Game
How to Create Names with Meaning, Emotion, and Strategy

Running the Marketing Show
How to Lead Creative, Content, and Campaign Projects — Smoothly and Strategically
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Social Media 101
What it Takes to Manage Social Media that Drives Growth — Not Just Likes
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AI and the Great Rebundling
‍How to Stay Indispensable When Everyone’s Using the Same Tools
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How to Stand Out
Among a Zillion Freelancers
Use the CORE Framework to Powerfully Differentiate
‍

The Client Conversion Kit
A Predictable System to Turn Your Leads Into Buyers
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This all looks very interesting, Michal.
But is CopyTribe for me??

Sound like you?
I cannot wait to welcome you
to CopyTribe 8.0. 😊

My take (Cliff Notes version):
‍

Yes, AI is powerful.
But it’s no substitute for a strategic marketer.

Nothing gives us greater joy than hearing
about our graduates’ success

CopyTribe 8.0 is a 8-month program that will begin November 19.
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