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Go from strong writer to confident copywriter

Join the university-level certification program that gives you every fundamental you need to succeed.

Across 8 months and 38 modules, go from skilled writer to confident copywriter & strategist — and emerge with clarity, competence, and community for life.

550 graduates trained

Michal Eisik,
Founder & Instructor

“I've seen incredible growth in my skills and confidence”

This newfound confidence landed me a fantastic short-term retainer opportunity! In just three months, I brought in close to $10,000 — something that felt completely out of reach in my previous career.

But the benefits extend far beyond the paycheck. CopyTribe has helped me achieve a better work-life balance. I'm more present with my family, and I've learned to set healthy boundaries between work and personal time.

Overall, I feel like a much more well-rounded and capable person.

— Sara Anderson, Copywriter & Content Writer, swawrites.com

“Happier than ever with my income, career, and clients”

CopyTribe gave me everything I needed: marketing strategy, copywriting fundamentals, and logistics of starting your business. Plus, I developed my network.

A few years later, I am happier than ever with my career, income, and clients. I’m in control of my business and schedule, and actively building something flexible to fit my life.

CopyTribe was the catalyst for all this. 

— Morgan Hugoboom, Content & Copywriter

"Got everything I’d need as a copywriter"

As a newcomer to copywriting, I wanted to acquire a solid understanding of marketing — and learn how to build a business. After CopyTribe, I felt prepared and confident to do exactly that.

I was surprised at just how much input we received from coaches & moderators. The clarity of the modules was excellent, with continual review of concepts — plus examples — so you didn’t feel overwhelmed. It’s easy to see how much effort Michal puts into each class.

— Yitzi Smith, Email & Web Copywriter

Is    potentially for you?


You tell me. Are you a...

NEWISH-BUT-TALENTED
COPYWRITER
You know the basics of copy — and you're getting jobs here and there — but you're just not sure if you're doing it right.

You want to master copy in an organized, methodical way — and get a process for all the most common kinds of copy — so you're not getting CAUGHT shooting in the dark.

YEP, THIS IS ME!
SKILLED MARKETER WHO WANTS TO WRITE KILLER COPY
You're a marketing pro. You coordinate campaigns for your company or clients and know copy is an essential piece — but you don't have a method for writing it.

You want to be able to confidently tackle the copy for the marketing work you do.
YEP, THIS IS ME!

You are a...

NEW-ISH — but talented — COPYWRITER.


You’ve already got a couple of projects under your belt.
You’ve got a knack for writing effective copy.
Words that get people to feel something, do something.


You’ve been dabbling here and there as a copywriter — and doing...okay.


But for most things, you've been relying on your GUT.

From

  • Outlining a page
  • Choosing your tone
  • Troubleshooting client management issues (UGH)

...to finding viable projects to begin with! 
(Where ARE all the good clients hiding??!)

The truth: 

your gut (and ChatGPT) only goes so far.

That’s why you get nervous before taking on any new project.

Especially
something you’ve never done before.


It’s only with 
blood, sweat, and an embarrassing amount of ChatGPT prompting
plus revision after revision
that you finally give Client what they want. 

And even then...

  • When the project’s buttoned up and put away,
  • The invoice is all paid up,

(“Thank heavens they actually came through and paid this time!”)

Does your copy actually DO what it’s supposed to?

Is your copy worth paying for? 

You wish you could know, 
with confidence
that your work is strong.

And it’s not like you haven’t tried.

You follow some top copywriters — even subscribed to their lists. 


Well, people who seem like they’re good copywriters.
You think.

They share strategies that should work...theoretically.
(They also try to sell you stuff. A lot of stuff.)

What if instead of just wishing, you KNEW with every fiber in your being that every word you put on the page is strategic — because you've mastered every foundational copy skill you need as a copywriter...and received detailed critiques on your copy from a team of world-class copywriters?

Yes, that sounds amazing

Jump to the offer

You are a...

SKILLED MARKETER WHO WANTS TO
WRITE KILLER COPY


You coordinate a lot of campaigns – and you need copy for ALL of them.

You're confident about other aspects of marketing, but you never learned copywriting comprehensively or systematically.

You try to write it yourself, but you’re shooting in the dark.
You just don’t feel confident. 

And even when you delegate or outsource the copy — you're still not sure if the copy is any good. 

Because you don't have a rubric to evaluate copy. 

You sort've know when you’re looking at good copy —
but what is it about it that actually makes it good?

You hate feeling like you're missing an essential weapon in your marketing arsenal.

What if you could master the fundamentals of copywriting in a crystal-clear, memorable way – and amplify your performance as a stellar marketer?

Introducing...
CopyTribe 8.0

The university-level certification program that covers every fundamental you need to launch a rewarding marketing & copywriting career.

Across 8 months, 23 modules, 18 masterclasses, and ongoing live moderation from mentors you come to trust, CopyTribe walks you through every step of the marketing strategy and copywriting process. Learn about every core project type, with personal guidance — and accountability that propels you to the finish line.

CopyTribe is carefully built around:

  • assignments (to put your learning into practice)
  • critiques (to take your copy from so-so to so good)
  • mentors (to give you individualized feedback & advice)

Emerge with the confidence, clarity, and craft to honestly call yourself a certified copywriter & stategist.

Plus, the 15 Profitable Freelancer modules give you the fundamentals of business setup + marketing + client management — so you get ALL the tools you need to run a sustainable business, in one place. 🔥

“I gained confidence, community, a business mindset — plus instant credibility as a copywriter”

With CopyTribe, I connected to a helpful community, built the confidence to market my skills, and gained the mindset of a business owner, not a flapping freelancer.

And it opened the doors to a profitable business.
When I started out, I was hired by 2 clients because I completed CopyTribe; no questions asked.

— Adam Kirsch, AK Copywriting, adamkirsch.co

"Even with 3 years of experience, I was learning new things."

I was hesitant to sign up because I’d taken other courses in the past — and had 3 years of experience as a copywriter. But I specialize in web copy and I love Michal’s work, so I was keen to see how she approaches projects in terms of process, strategy, and research.

Michal is clear, concise and easy to understand. Even when I was already familiar with the topic, I still found myself learning because the information and examples are presented differently. 

I was also surprised by the impressive amount of support from moderators in Slack. I've made strong, strategic connections through CopyTribe that I know will prove useful over the next few years. Whether I need to outsource work to other copywriters or get my work critiqued by a more experienced one — I know who to call! 

— Jennie Hawkins, jenniehawkins.com

“I’d spent over $7,000 on courses. CopyTribe was the ONLY one that propelled me forward”


The ONLY course that propelled my career forward (out of many courses costing upwards of $7,000) was CopyTribe. I was able to get the actionable steps I needed, the confidence (an authority reviewed my work and gave it thumbs up!), the personal direction (like which niche is best for me) plus the leads. It gave me the start that completely launched my business.

Getting critiqued by high-level copywriters, reading and learning from other people’s work — you don’t get that ANYWHERE. I became very close with my accountability partner — we still work on jobs together and refer each other leads.

— Melanie Coffman, melaniecoffman.com

"Being held accountable made all the difference."


I found the program extremely validating. I got a solid foundation with structured instruction from a highly experienced copywriter, without sifting through 500 pages of search results.

I didn't realize I needed accountability until I took this program. And the fact that seasoned copywriters in the trenches reviewed my assignments and gave detailed feedback made the whole experience more fulfilling and validating.

This accountability means it’s more likely for members to finish the program ⇐ I say that as a person with a few courses collecting digital dust.

— Hannah Cattouse, Freelance Copywriter

“This is not a course. It's an incubator to help launch your business”


Before, I was accepting whichever clients happened to call, without any process, and I was definitely undercharging for my services. Now, I have much more direction. I’m raising my rates, sending out contracts, and asking for deposits. I'm working on figuring out which types of jobs/clients I want to be working for (and which I don't). I'm also developing more confidence in reaching out to new clients.

CopyTribe propelled me from a scattered, shooting-in-the-dark, part-time freelancer to the owner of a growing business. That change in mindset alone was worth it!
I would recommend this course to anyone.

— Gila Arnold, The Storyseller Copywriter


Go from skilled writer to

confident copywriter

In 8 packed months, you'll get the knowledge, skills, critique, mentorship, and accountability
to grow your copywriting career with confidence.

After joining us in the copywriting course you'll...
  • Learn the most critical copywriting + persuasion techniques
  • Craft copy that gets results
  • Command respect from your clients
  • Accept work with confidence because you actually know what you're doing
  • Tackle projects without a pit in your stomach because you've got a process down pat
  • Become an invaluable member of your client's marketing team
After joining us in the Profitable Freelancer course, you'll no longer be stuck...

  • Scrounging for clients
    ("Where are the good — AKA not
    stress-inducing — clients hiding??)
  • Wondering how much to charge
    (ChatGPT’s range for website copy pricing is $25-$25,000???)
  • Begging for payments (How could it be that a CHARITABLE organization isn't even paying me?!?)
  • Giving clients HOURS of your time, unpaid ("We just have one small question")
  • Cold emailing despite ZERO responses (doing the same thing over and over again, a la Einstein)
  • Accepting every willing client (even the ones who say “the check is in the mail!")

If you want this transformation 👆

I’d love to welcome you inside CopyTribe 8.0!

Registration closes on Thurs, Nov 13

Jump inside by this date because doors will close.

Program begins on Wed, Nov 19

Join us on Zoom for the meet and greet!

Most classes DROP on THURSDAYS

You get lifetime access to all class recordings and materials.

CHOOSE MY TRACK

Jump to the offer


WHAT'S INCLUDED


“So...what will I get in CopyTribe 8.0?”

Heads up: it’s a LOT.

ONE LIVE meet-and-greet group call to get acquainted (before we start reviewing each other's work...and becoming each other's biggest supporters)

TWENTY-THREE content-packed Craft of Copywriting Modules that will turn you from a “writer-for-fun” to “writer-for-funds”...and serve as the foundation of any marketing you’ll ever do

SEVEN make-it-real assignments, carefully notated and scored by handpicked pros, so your knowledge goes from “theoretical” to “practical” (and you build an A-list portfolio too)

SIX LIVE Q&A calls where you can ask questions on the videos and crystallize your understanding — and feel stimulated and energized from the group dynamics

VISUAL-HEAVY slide decks from all trainings, so if you need to review any of the modules in 2 or 3 years’ time, you've got everything you need, clearly laid out + easy to find

LIFETIME access to all videos + recordings, so you can review trainings on your own time (read: SUPER relevant client project just materialized, and you need a refresher ASAP)

TWELVE comprehensive cheatsheets, including actionable checklists for conversion copy, research, and emails. Don't wonder if you're on the right track — refresh your knowledge in seconds with skimmable cheatsheets and guides

COMPLETE VAULT of 16 past copywriting masterclasses from expert marketers, including Justin Blackman, Eden Bidani, Jacob McMillen, Shlomo Genchin, and more

THE TWO-PART Writing Mastery Course — two trainings covering the core fundamentals of strong writing, because great writing is a prerequisite for great copywriting

FULL ACCESS to our private CopyTribe 8.0 Slack community so you enjoy eye-opening conversations, warm camaraderie, and invaluable relationships (read: future collaborations) with professionals you come to know and trust

TRI-WEEKLY OFFICE HOURS from experts so you get your questions answered (“How do I answer THIS client?!”), insightful guidance as you figure it all out (“Am I applying this formula correctly?”), and support from warm, experienced copywriters who get it

THE ULTIMATE Copywriter’s Pricing Guide — a 97-page directory that gives new (and not-so-new) copywriters clear pricing direction for 105 common copy types — plus FAQs on pricing fundamentals — to save you the agony of second-guessing every quote, and make sure you’re not highballing...or lowballing

THE CONFIDENT Copywriter Template Vault AKA Michal’s treasure trove of client management and research frameworks.
Skip the Google-frenetics (Whaaaat? 3.8 million results for “client questionnaire”???) and use the templates Michal's team uses every day for their agency clients. Save hours of time and project confident professionalism.

The vault includes:


THE COMPREHENSIVE Client Discovery Questionnaire Packet that Michal's team uses (for every single client) to get the information they need to write high-converting copy — without pulling teeth or spending hours on the phone. Includes versions for smaller projects and larger projects

NON-PROFIT Discovery Questionnaire tailored to NPO clients, so you don’t have to spend hours editing your questionnaire — and won't forget essentials, like asking about their donor base

TARGETED LinkedIn Profile Questionnaire so you can gather all the info you need to write a compelling client profile with just one meeting (and zero “just one more question!” emails)

THOROUGH Competitive Analysis Template so you can analyze your client's industry, organize your findings, clarify their positioning in relation to their competition…and show your client you know how to approach a project strategically

THE COMPREHENSIVE Customer Interview Template with 33 tried-and-tested-and-refined questions to get maximum value — so you avoid pat answers and shallow insights like “Great product! Super useful!”

“You learn by doing — the best way to learn”

CopyTribe took me from total newbie to someone with confidence and real-life experience (including a taste of working with real clients). That is the best result a course can provide.

Plus, I got my first paid projects directly through the CopyTribe community!

— Silvia Adamyova, Copywriter & Content Writer

"The best copywriting course I've taken"


I worked as an in-house copywriter at a medical school and contracted with top-tier agencies like Ogilvy and Razorfish, but I still felt there were gaps in my knowledge and skill sets. So I took a number of online copywriting courses. My experience confirms that CopyTribe is the BEST in terms of the organization of its content, feedback, support, and accountability.

I particularly value the detailed reviews and assignments. Completing these assignments honed my skills in copywriting AND strategy. It also helped me expand my existing portfolio. I am also grateful for the bonds I built with my copy coaches and fellow Tribers. They are helping me move forward so I feel empowered and supported.

CopyTribe is a high-ticket programme — but worth every dollar and minute spent.

— Eloïse Lau, Copywriter

And that's not all 😊

In the Profitable Freelancer, the optional business course upgrade, you'll get:

FIFTEEN value-packed Business Management Modules that set you up with every fundamental you need to run a successful freelance business — marketing, lead generation, client management, and more

THREE LIVE Q&A Calls with Michal where you can ask questions on the videos and crystallize your understanding — and feel stimulated and energized from the group dynamics

FOUR make-it-real assignments
reviewed and scored by seasoned business owners and marketing pros. So your knowledge goes from theoretical to PRACTICAL

EIGHT go-to cheatsheets
you'll pull out again and again. Get short, skimmable summaries of the core points of each module so you can refer to them whenever you need.

LIVE Portfolio-Pro Workshop
so you can actually get started on your portfolio with live guidance — and without the procrastination, frustration, and agonizing that comes with trying to do it alone!

THE COMPREHENSIVE Freelancer Contract with all the essential terms & clauses Michal and her team have compiled over 10+ years and dozens of conversations with colleagues

THE PROFITABLE Freelancer Template Vault
AKA Michal’s treasure trove of client management templates.
Skip the Google-frenetics and use the templates Michal's team uses every day for their agency clients.
Save hours of time — and project confident professionalism.

The vault includes:

THE ABRIDGED Email Agreement Template so you can set expectations + define scope within a short, uncomplicated email — and know you haven't left out anything crucial

THE COMPLETE Proposal Template
with the 8 must-have sections of a complete, winning proposal (so you can build your own template to use again and again — without starting from scratch)

THE COMPLETE Guide to Best Freelancer Apps so you can skip wasting money on apps you'll never use — and set up your business with the apps loved by countless other freelancers like you

EXHAUSTIVE Retainer Contract refined over years + based feedback from dozens of copywriters, so you can set up successful (read: profitable + resentment-free) retainers where both you and your client win
 
(Value: $195)

COMPREHENSIVE Freelancer Contract that you’ll pull out over and over again, adapting for the project at hand — and feeling confident that the scope, timelines, and deliverables are crystal-clear and everyone’s interests are protected.

(Value: $69)

GO-TO Checklists that you’ll pull out again and again as you set up and run your business for maximum success, efficiently and painlessly

(Value: $49)

Hiiiiiii! I’m Michal.

Speaker. Mentor. Copywriter. Marketing Strategist.
Mother of six. Recovering caramel ice cream addict. 

Back in 2017, I was a frazzled (and underpaid) feature writer, agency copywriter, and part-time speech therapist — embracing every job under the sun and convincing myself I should feel happy getting arachis hypogaea (AKA peanuts).

I loved my work — it was stimulating, meaningful, and challenging — but I felt scattered...and somewhat resentful. Deep down, I knew I was giving far more value than the payments that plopped into my bank account.

I also wished I had more money for extras — and didn’t have to think a MILLION times before treating myself to a new handbag! Maybe even…

  • ★    Therapy?
  • ★    A self-care Target run?
  • ★    Extra cash for a getaway vacation?

In 2017, I launched a proper copywriting business and went all in — and within eighteen months, 10xed my monthly revenue.

(^^Sharing this because I want you to know that “grow your income” is not just a catchphrase on this page.)

This career move proved so transformational for me and my family that I created CopyTribe to help others achieve the same. 

What started as a way to help fellow writers has grown into something bigger: CopyTribe now helps people establish themselves across different marketing roles  — designers become strategic marketers, business owners step into the marketing director seat with confidence, and talented people get to launch flexible, stimulating careers that help pay the bills.

Today, I help driven people acquire the skills they need to consistently earn more, doing what they love, because nobody should feel trapped in a dead-end, soul-sucking job.

I’ve had the honor of training 600+ creatives and freelancers in my programs, and today they are doing a range of amazing things, from running their own businesses to leading strategy to freelancing while prioritizing family.

If you're a strong writer and thinker who wants to become a certified copywriter and strategist, I’d be so honored to welcome you inside. 😊

“Michal is as good of a presenter as she is a writer.
And she’s one of the best writers I’ve ever known."

— Justin Blackman, prettyflycopy.com

“Once you try a resource from Michal,
it's hard for anyone else to match up."

Michal just has a way when it comes to crystallizing any topic, however new or complex. I've gotten so used to her style that any other tutorials or classes I've tried literally came across as dizzying. (Yes, world-renowned pros, I'm looking at you.)

It's not their fault. It's just that once you try a resource from Michal, whether her classes, membership groups, or project walkthroughs, it's hard for anyone to match up. You come away a million times cleverer and are always glad you invested the time or money.

— C.S. Teitelbaum, CST Copy

“One of the best speakers we ever had."

When we asked Michal to speak at our event, we knew she would be good—she's a perfectionist after all. But wow...she was fantastic. Everyone was on the edge of their seats. She combines riveting stories with actionable advice that keep people listening. She's one of the best speakers we've ever had. 

— Rob Marsh, The Copywriter Club

CURRICULUM

“Details, details, I want details!”


What’s inside those    modules?


38 content-packed modules to help you become
skilled, confident, and empowered

PRE-REQ 01

SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS
Part One

In this module, you’ll:

  • Discover the secret behind why some writing is SO MUCH MORE compelling than others
  • Learn 5 strategies to mercilessly keep your writing fluff-free
  • Review why active writing is so much better than passive
  • Understand what “symmetrical” writing is and why it’s a crucial ingredient of good writing

PRE-REQ 02

SEVEN STRATEGIES FOR STRONG WRITING THAT SINGS
Part Two

In this module, you’ll:

  • Discover the top 3 ways to make your writing more musical
  • Find out what weasel words are (and how to avoid them like a toddler who doesn't want his face wiped)
  • Learn 3 ways to keep readers from falling asleep over your work by writing FRESH
  • Practice the 7 strategies during a workshop segment

MODULE 01

LET’S GET THIS PARTY STARTED
Introduction to Copywriting

In this module, you’ll:

  • Clarify the differences between copy & content — and why it even matters
  • Get familiar with the different types of copy out there — and start thinking about which may be most suited to your strengths
  • Gain a solid understanding of the marketing funnel — and how your copy plays a role
  • Discover the 10 Commandments of Good Copywriting — with clear rationales and dozens of live examples

MODULE 02

THE PRINCIPLES OF PERSUASION
7 Techniques You Need to Ensure Effective Copy

In this module, you’ll:

  • Understand the role of persuasion in effective (not cringey!) copywriting
  • Get introduced to Cialdini’s 7 Principles — and analyze real-life examples of each one
  • Develop tools + methodologies to start applying each principle in your own copy — so it becomes 10X more effective

MODULE 03

MARKETING STRATEGY 101
An Overview of Marketing + How to Think Like a Strategist

In this module, you’ll:

  • Learn what strategy really means — and how copywriting fits into the puzzle
  • Understand what makes marketing strategy successful (and why it can fall flat)
  • Learn the steps you can take to train yourself to think like a smart marketer

MODULE 04

CATCH MY ATTENTION, QUICK!
How Copy and Design Work Together to Hook the Audience

In this module, you’ll:

  • Identify the anatomy of a strong ad: 3 core building blocks
  • Learn the ABC formula that ensures a striking, resonant ad
  • Understand why copywriters need to think design — and how to convey visual direction 
  • Determine the balance between body copy and your customer’s level of awareness
  • Analyze 15 examples of real ads — and dissect what makes them great

MODULE 05

BYE-BYE BUZZWORDS...AND BALONEY
Everything You Need to Know About Writing Creative Copy

In this module, you’ll:

  • Master the 7 eye-grabbing devices behind real-life ads — and learn how to use them yourself
  • Discover 3 frameworks to structure ads and ensure they hit all the right spots
  • Get an overview of ad sizes & types — and the tricks that will make them stand out
  • Learn how to best determine the ad type your client needs — even when they don’t know
  • Explore the 3 technical tricks that will take your ad copy to the next level

MODULE 06

DON’T STARE AT A BLINKING CURSOR: PART 1
The Copywriting Research Process

In this module, you’ll:

  • Understand why research is a defining characteristic of copy
  • Get familiar with the 5 stages of customer awareness
  • Distinguish between “customer awareness” and “customer motivation”
  • Learn the 4 secrets you MUST know about your customer before writing a word of copy
  • Discover how to capture your customer’s voice — and let it write copy for you

MODULE 07

DON'T STARE AT A BLINKING CURSOR: PART 2
The Copywriting Research Process

In this module, you’ll:

  • Gain detailed direction for the 5 practical steps you need to properly research your client’s business
  • See what research actually LOOKS like in real life (hint: it doesn’t involve copying competitor sites)
  • Review key principles of a thorough competitive analysis

MODULE 08

HOME PAGES, LANDING PAGES, SALES PAGES — OH MY!
Intro to Conversion Copy for the Web

In this module, you’ll:

  • Identify the different types of conversion copy — and know when to use each one
  • Understand what "ONE reader" means — and how it should affect your copy…big time
  • Map out the components of a compelling "hero" section
  • Learn what makes a call-to-action inspire action — and review creative, effective examples from the wild

MODULE 09

ANATOMY OF A HOMEPAGE
A Section-By-Section Guide to Crafting Compelling Homepages

In this module, you’ll:

  • Take a deep dive into the different sections of a homepage — and understand when you need each one
  • Learn the importance of section hierarchy — and how to map it with confidence
  • Grasp the significance of symmetry — and how to practically implement in your copy
  • Get a proven process for tackling a homepage, from start to finish

MODULE 10

BRAND VOICE 101
How to Define, Develop, and Bring to Life a Brand's Voice

In this module, you’ll:

  • Understand what voice is and why it even matters
  • Learn how cadence, sentence length and structure, and word choice all play into voice
  • Get a sampling of the many, many voice types that exist
  • Analyze dozens of real examples to unearth what plays into brand voice

MODULE 11

BRAND VOICE 102
How to Find Your Client's Brand Voice — And Your Own

In this module, you’ll:

  • Understand how to avoid the newbie faux pas of sounding like every other copywriter
  • Hone your ability to guide clients in developing a voice that suits their brand
  • Master the art of writing copy that doesn’t sound like you trying to be someone else
  • Discover how to create a “Mini Voice Guide” you can sell to clients

MODULE 12

HOLD THE SPAM!
Essentials of Effective Email Marketing

In this module, you’ll:

  • Review the 4 core components of every email
  • Learn how to optimize those elements for engagement + clicks
  • Understand how to craft compelling subject lines (and why they're so important)
  • Identify when email marketing makes sense — and when to ESP (or not)
  • Master spam-free techniques for unignorable subject lines — plus considerations for length and design of your copy

MODULE 13

HOT AND COLD EMAILS
How to Create Cringe-Free Email Sequences and Pitches

In this module, you’ll:

  • Learn the main types of email sequences — and when to use each
  • Understand what a cold pitch looks like — and how to effectively craft one
  • Gain persuasion- and copy-based strategies to make your emails highly readable
  • Get introduced to key email metrics — and learn how to actually know if your email was effective

MODULE 14

NONPROFIT COPYWRITING 101
How to Write Effective, Emotive, and Non-Cheesy Copy for a Cause

In this module, you’ll:

  • Learn how nonprofit copywriting differs from other forms of copywriting
  • Discover the 4 cardinal rules of NPO copywriting
  • Review the 7 Principles of Persuasion through the lens of NPO copy

MODULE 15

NONPROFIT COPYWRITING 102
How to Tackle 4 Core Types Of NPO Copy — Without Turning Donors Off

In this module, you’ll:

  • Discover the most common forms of nonprofit copy
  • Learn the structures & strategies that work for each
  • Understand the difference between positive and negative emotional appeal — and how to deeply resonate without turning people off
  • See dozens of real examples of NPOs that got it right — or very, very wrong

MODULE 16

WEBSITE COPY 101
Everything You Need to Know to Structure a Full Strategic Website

In this module, you’ll:

  • Appreciate branding vs. conversion goals — and how they impact site development
  • Discover how user flow informs site architecture
  • Determine which pages your website needs — and why you *can* have too many

MODULE 17

BEYOND THE HOMEPAGE
Deep Dive into About, Team, and Services Pages

In this module, you’ll:

  • Explore the key components of About, Team, and Services pages
  • Learn how to structure these pages for different industries
  • Discover 3 easy ways to add value for your client (without much more work on your end)

MODULE 18

INTO THE AMAZON — AND OTHER ECOMMERCE JUNGLES
Navigate the Complex World of Ecommerce Like a Pro

In this module, you’ll:

  • Grasp the core components of effective Amazon copywriting
  • Understand how product descriptions differ from other kinds of copy
  • See how ecommerce websites differ from other kinds of copy
  • Walk away with an understanding of the fundamentals of ecommerce & the different ways you can package ecommerce deliverables

MODULE 19

SO YOU NEED TO WRITE A VIDEO SCRIPT
How to Write Engaging Scripts that People Want to Watch

In this module, you’ll:

  • Understand the copywriter’s role in video scripts
  • Discover what makes video scripts different from other copy types
  • Break down the diverse types of video scripts — and the goal of each one
  • Take a deep dive into explainer and brand videos
  • Learn how to set up your video script deliverable — and how to convey visual and audio direction

MODULE 20

CONTENT WRITING 101
Comprehensive Guide to Blog Posts

In this module, you’ll:

  • Appreciate the goal of content marketing — and learn how it impacts your messaging and tone
  • Understand why a blog post ≠ LI post ≠ an article ≠ email and how to get started writing them
  • Recognize the elements of a strong case study and why your client benefits from it
  • Learn how to develop and write an informational press release that doesn’t put readers to sleep

MODULE 21

THE COPYWRITER'S GUIDE TO AI
How to Use AI to Write Smarter, Not Harder

In this module, you’ll:

  • Learn how to approach AI as a copywriter — and communicate your human value to prospects
  • Discover the best AI writing tools — and what to use them for
  • Understand what makes AI writing sounds so robotic — and how to avoid sounding like that
  • Find out how to incorporate AI into your workflow to amp up your efficiency (and earning power)

MODULE 22

BROCHURES 101
How to Strategize, Write & Lay Out Brochures That Work

In this module, you’ll:

  • Learn the 4 essential questions you need to answer before you can start writing a brochure
  • Review the different types, lengths, and styles of brochures — and when to use which
  • Get a foolproof template you can reliably customize for every brochure project
  • Grasp a clear overview of the 8 essential brochure elements (+ a few optional)

MODULE 23

CHOOSE YOUR CAREER PATH
Agency, In-house, Freelance, or Hybrid — Which is Best for Me?

In this module, you’ll:

  • Gain a broad understanding of a day-in-the-life of different types of copywriters
  • Hear insider pros and cons from seasoned copywriters on each of these paths
  • Learn which type of copywriting career matches best with your personality — and lifestyle needs
  • Get answers to pressing questions about your dream copywriting job

“You will not find a better teacher than Michal.”


Sure, she has an incredible gift for structuring information in a way that just goes into your brain and stays there. But way more important? She really really — and I mean really really — cares about your success. Yes, even if you're student #589 in her 7th cohort.

The level of commitment Michal gives her community is beyond compare. I don't know how she does it (and she makes it look effortless too!) but the support you get from CopyTribe is unparalleled. And that — more than any of the very many skills you'll gain in the program — is what will transform your career.

— Nikki Elbaz, Email Strategist, NikkiElbaz.com

“My investment really paid off”

CopyTribe masterfully synthesizes all the concepts and basic pillars of copywriting so that you can build your own career. The investment has really paid off.

— Michel Toumi, Copywriter

In the Profitable Freelancer modules,
here's what we'll cover:

MODULE 24

YOU ARE NOT A FREELANCER
Mindset, Money & Other Key Secrets You Need to Know

In this module, you’ll:

  • Understand how shifting from a freelance to business mindset makes all the difference to your bottom line
  • Prioritize WHICH jobs you want to accept — and know what to do to get started
  • Learn the eye-opening truth about niching: why it actually gets you more work — not less
  • Discover how to build your own brand — and boost your value in the process

MODULE 25

BUT...HOW DO I PRICE THIS???
A Comprehensive Guide to Pricing & Packaging: The Fundamentals

In this module, you’ll:

  • Learn a proven, flexible formula for setting your prices
  • Understand the value of tracking your time...even if you’re the Big Boss
  • Determine the factors to consider when making the final pricing decision
  • Appreciate why pricing by the hour will mostly shoot you in the foot (but when it can work well)

MODULE 26

PRACTICAL PRICING PRINCIPLES
A Comprehensive Guide to Pricing & Packaging: Getting Practical

In this module, you’ll:

  • See how to determine prices that are fair for you AND for your client
  • Discover the strategy behind raising prices so clients don’t go AWOL
  • Learn how to put together attractive, value-loaded packages that aren’t overwhelming for you
  • Understand the pros and cons around publicizing your rates

MODULE 27

WHERE THE GOOD CLIENTS ARE
How to Spot Great Clients — and Avoid the Bad Apples

In this module, you’ll:

  • Learn why a rock-solid process solves problems before they develop
  • See how to filter those clients you DON’T want to work with
  • Develop a process for responding to inquiries based on their quality
  • Find out what tech freelancers use to set up calls, create and send proposals, and invoice clients

MODULE 28

SECRETS OF THE NO-BRAINER SALE
How to Own the Sales Process and Close the Deal

In this module, you’ll:

  • Learn the real purpose of the “sales call” — and how you don’t have to sell yourself
  • Develop the skills to take command of sales calls — projecting confidence and answering tough questions
  • Discover the 5 core elements of a high-converting proposal
  • Determine when to create a proposal, and when to use other low-intensity agreements

MODULE 29

COOL AS A CUCUMBER PART 1
How to Manage Clients So You Don’t Develop an Ulcer — and They Don’t Stop Singing Your Praises

In this module, you’ll:

  • Learn the 6 core steps of any successful freelance project
  • Understand what great onboarding looks like — and why it’s so valuable
  • Get the tools you need to develop your own processes — and make your clients happy
  • Discover the most common pitfalls of client management...and how to avoid them

MODULE 30

COOL AS A CUCUMBER PART 2
How to Write Professional, Polite Emails That Get Positive Responses

In this module, you’ll:

  • Grasp the fundamentals of professional emails (and why no service provider should be without these tricks)
  • Understand why offering a way out is crucial (and how NOT to do it wrong)
  • Learn how to remove emotional responses from your emails...even when you're upset

MODULE 31

TRICKY & STICKY EMAIL WORKSHOP
Practical + Professional (and Sanity-Saving) Email Strategies 

In this module, you’ll:

  • Master the art of the positivity sandwich — and learn when to use it (and when not)
  • Get language to respond effectively to requests for “just a little” free work
  • Learn how to respond firmly and maintain your boundaries, without turning off your client
  • Know when an email *needs* a call in response — not an email response
  • Get strategies for productive — not annoying — email follow-up

MODULE 32

NON-SLEAZY MARKETING 101
How to Predictably Generate Leads (Without a Cent on Paid Ads)

In this module, you’ll:

  • Take the marketing know-how you’ve developed so far and start applying it to your own marketing
  • Learn the pros and cons of inbound vs. outbound marketing
  • Understand the role of LinkedIn and other social media in networking and attracting the right clientele
  • Understand what “business development” is and how it complements marketing
  • Take your marketing “vitals” — the 3 prerequisites for healthy business growth

MODULE 33

BUILD A LEAN, MEAN MARKETING MACHINE
How to Outline and Execute an Effective Marketing Plan for Your Clients — or Yourself

In this module, you’ll:

  • Get introduced to the SWON method — and tap into your natural strengths to ignite your business
  • Discover how to craft a practical marketing plan — and why you can’t skip goal-setting
  • Understand differences between digital and traditional channels and how to choose the right ones
  • Learn how to prioritize based on a given budget (even when it’s tight)

MODULE 34

THE PICTURE PERFECT PROFILE
How to Build a Sales-Boosting LinkedIn Profile — Even if You're Not on LinkedIn

In this module, you’ll:

  • Identify the goals of a LinkedIn profile
  • Learn how to represent yourself in a professional + engaging way
  • Get an overview of the different profile elements
  • Learn how to optimize each one
  • Grasp why some headshot or image — even your logo — is better than none
  • Learn how to apply best copy practices throughout your LinkedIn profile

MODULE 35

THE ZERO-FLUFF LINKEDIN WORKSHOP
How to Use LinkedIn to Get More (and Steadier) Leads

In this module, you’ll:

  • Learn how to build a lead-gen system using strengths you already have
  • Understand how to leverage the 2 crucial elements of any LinkedIn strategy
  • Reveal how to create interesting, easy-to-read posts that people want to engage with
  • Learn when to accept connection requests — and when to decline

MODULE 36

THE IT FACTOR
What Sets Apart Star Freelancers
(And How You Can Become More Like Them)

In this module, you’ll:

  • Understand what makes people refer a professional — and how to be that person who gets referred
  • See examples of no-nos and must-dos when asking for help or guidance
  • Learn the best way to phrase a question to get the most (and most helpful) responses

MODULE 37

CANVA PORTFOLIO PRO
Design a Standout Portfolio Without Spending Hundreds of Dollars
(Or Crying From Frustration)

In this LIVE workshop — from our Legendary Queen of Tech, Malky Rochlitz — you’ll:

  • Learn your way around Canva (you only need a free account)
  • Choose a portfolio type and template — website or PDF
  • Easily customize it to match your style and need
  • Create impressive-looking mockups of your work — without hiring a designer

"CopyTribe showed me clearly: I can do it!"


As a newer copywriter, I considered CopyTribe because I felt stuck: I had no clients, but was hesitant to market myself because I lacked experience. CopyTribe was the perfect combination of copy skills & business, plus the accountability to make sure I stuck with it.

The assignments enormously impacted my confidence. First, they forced me to sit down and write the darn thing. And I was blown away by the HUGE difference it makes when you get your copy critiqued. The feedback was thoughtful, respectful, and full of detail — I learned a lot and felt very supported.

— Judith Hyams, Conversion Copywriter

“It saved me 3-4 years of heartache”


I thought many times before taking the plunge — I thought I'd be able to go it alone, work it out myself. Now that I've taken it, I can see it would've taken me 3-4 years at least to gain that big-picture, solid understanding.

CopyTribe saves me heartache every day —I know I'm doing it right. No more second-guessing.

It was worth every penny
.

Chani Pollins CT2, Brand Strategist & Copywriter, chanipollins.comS

PLUS!

You get all these cheatsheets


AKA the stuff you'll pull out again and again when writing copy for real clients


These are the files you will always go back to — so you never have to start from scratch...
and you never need to feel that pit in your stomach.

10 Commandments Cheatsheet

Your go-to checklist for any piece of copy you produce.

  • 10 key rules that every piece of copy needs to follow
  • Easy-to-scan sweep check before sending off copy to a client
  • Reminders of the fundamentals that sometimes get lost in the weeds

BRING ON THE FUN
Creative Copy and Print Ads Cheatsheet

Staring at a blank screen, waiiiting for that stroke of genius that’ll blow minds? Never again.

  • Step-by-step guide to clarify your goal & identify a starting point
  • 10 devices & formulas to employ to write creative copy successfully

COPY THAT DOES SOMETHING Conversion Copy Cheatsheet

Assure your client that “I can do that for you” — and mean it.

  • Clear breakdown of the 3 different types of webpages and what they include
  • A map of what to write where for more effective copy (and less what-next?! nail-biting)

DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 1

Skip the dirt and get gold-mining! Research is the *key* to killer copy and this sheet is the key to killer research.

  • All the information you need to gather — so there’s nothing missing from your brief
  • A walkthrough of how to use information to get prospects buying
  • A breakdown of stages of awareness, plus how to determine YOUR audience's awareness level

DON'T STARE AT THE CURSOR
The Research Cheatsheet Part 2

The low-down on client discovery sessions and data mining.

  • The high-level overview of the copywriter's process (and how research fits in)
  • Over 20 questions you need to be asking on every Client Discovery Session, so you never have to wonder “what do I need to know?”
  • 5-point list of where to data-mine for the good stuff

BRAND VOICE CHEATSHEET

Vague or erratic? No — clear and consistent voice, throughout every single project. 

  • The 3 essential elements of tone of voice
  • Pointed questions to ask your client to zero in on their voice
  • The fundamental sections to include in a mini voice guide
  • Tips for uncovering your own unlike-everybody-else voice

WEB COPY 101 CHEATSHEET

Tackle any website project with confidence.

  • The essential differences between a conversion site and a branding site
  • The GAP method for crafting strategic site architecture
  • Detailed guidelines for the 3 most common website pages

COPY THAT DOES SOMETHING
The Email Cheatsheet

The complete hand-holding guide to writing emails, this sheet’s gonna be your new BFF.

  • A breakdown of all the components en effective email has + the goal of each one and how to achieve it
  • A list of spammy words to avoid to ensure that your emails aren’t blocked by the cyberspace cops
  • Tips for writing email subject lines will save you headaches (and dismal open rates)
  • How-to guide to measuring and understanding email success rates — and boosting the odds of your next email's success

The Comprehensive Guide to Effective Brochures

Make every inch of your brochure real estate count.

  • The 4 must-ask questions before you start writing anything
  • In-depth breakdown of the anatomy of an effective brochure and what goes in each section
  • Brochure length guidelines and which clients actually can use one
  • How to ensure an amazing brochure sample

CONTENT CHEATSHEET

Yes, copywriters *do* write content. Get clarity on which is which, plus tips for the most common content.

  • The 5 goals of content marketing
  • When you need to SEO — and when to leave it to an expert
  • The RISE method for making blogs readable
  • The 3 benefits of case studies, with step-by-step tips to make them compelling

CRAFTING COMPELLING COPY
The Homepage Copy Cheatsheet

Your 120-second guide to web copy.

  • The 4 core differences between homepages, landing pages, and sales pages
  • The 9 questions your reader is asking
  • The 9 sections you need to answer the reader's questions (so your copy works)

THE ECOMMERCE JUNGLE
The Complete Ecommerce Primer

Your guiding light when writing copy for ecommerce or Amazon brands. (SPOILER: It's a universe apart from service provider copy.)

  • 4 cardinal rules of ecommerce copy
  • 5 dos and don'ts to keep in mind
  • 3 categories of ecommerce copy — and their subcategories
  • Ecommerce website copy guide
  • Step-by-step guide to Amazon product pages — and product descriptions
  • All about ecommerce emails (including 4 crucial sequences)
  • Resources to help you navigate ecommerce marketing like a pro

But that’s not all!


Included in CopyTribe 8.0 are
22 high-impact bonus masterclasses
from copywriting & business experts

Bonus #001

LIVE! BONUS MASTERCLASS from Avi Webb, naming expert and copywriter


The Name Game
How to Create Names with Meaning, Emotion, and Strategy


Naming is one of those things that looks simple — until you try it. Avi Webb has spent two decades helping brands find the words that make people feel something — that perfect mix of smart, simple, and emotionally on point. In line with his philosophy, “words have feelings”, Avi’s approach to naming goes way beyond “catchy.” It’s about connection.

In this bonus masterclass, you’ll learn:

  • The real role and purpose of a name
  • The core pillars behind every strong, memorable name
  • A practical framework for developing names that sound right, feel right, and stick
  • How taglines support a brand — and how to write one that resonates
  • What to keep in mind when naming for clients, from brainstorming to presentation

Bonus #002

LIVE! BONUS MASTERCLASS from Chaya Hoberman, marketing project manager


Running the Marketing Show

How to Lead Creative, Content, and Campaign Projects — Smoothly and Strategically

If you’ve ever juggled multiple clients, shifting timelines, and a creative team that thrives on “just one more tweak,” you know project management is an art form.

Chaya Hoberman has spent years mastering that art — managing complex marketing projects and coordinating designers, writers, and stakeholders to bring campaigns and content to life. Most recently, she served as a longtime marketing project manager at BP Print Group, where she learned how to keep creative teams aligned and deliver high-quality work on time.

In this bonus masterclass, Chaya shares what it takes to manage marketing projects smoothly — and how to step into the PM role with ease and finesse.

In this bonus masterclass, you’ll learn:

  • What marketing project managers actually do — and how they keep teams moving efficiently
  • How to manage timelines, priorities, and deliverables from brief to delivery
  • Smart systems for communicating with clients, creatives, and leadership
  • How to prevent marketing projects from stalling, spiraling, or going off the rails
  • The mindset and soft skills that make a marketing PM indispensable


Bonus #003

LIVE! BONUS MASTERCLASS from brand growth strategist & CEO of AW Media Group Abbey Wolin


Social Media 101
What it Takes to Manage Social Media that Drives Growth — Not Just Likes

Social media isn’t about chasing trends — it’s about creating connection that converts. Abbey Wolin, CEO of AW Media Group, has spent nearly a decade building brands that don’t just look good online — they grow. Through her agency and academy, she’s helped hundreds of entrepreneurs turn followers into customers, and customers into communities.

Known for her clarity, candor, and strategy-first approach, Abbey brings a refreshingly grounded perspective to the world of digital marketing, and shows where creativity meets ROI.

In this bonus masterclass, Abbey will walk you through:

  • What a social media manager actually does — and how success is measured
  • What a day in the life of a social media manager looks like (surprise: it’s more than scrolling)
  • The skills that separate great social media managers from good ones
  • Core principles to guide your work — no matter the platform or algorithm
  • How to approach social media like a strategist, not just a content creator

Bonus #004

LIVE! BONUS MASTERCLASS from Ed Gandia


Advanced AI

How to Train, Customize, and Collaborate with AI for Higher-Level Work

Depending on how you use it, AI can be your biggest asset or your biggest trap.
Backed by three decades of experience in marketing and sales, Ed Gandia trains writers, marketers, and creative teams to use AI with strategy and intention — turning it from “another thing to figure out” into a reliable workflow partner that streamlines work and strengthens results.

Today, he’s one of the leading voices helping marketers, writers, and business owners use AI to boost efficiency — without letting become a crutch.

In this masterclass, Ed shares the tools and mindset that make AI your creative ally — one that saves time, sharpens ideas, and amplifies your best work without diluting your voice.

In this masterclass Ed will cover:

  • How to integrate AI into your process (without letting it take over)
  • Practical uses for custom GPTs that save time and improve output
  • The secret to writing faster while keeping your human touch
  • Why the best AI workflows start with clarity — not commands
  • The mindset shift that turns AI from a time-saver into a long-term growth tool


Bonus #004

EXCLUSIVE LIVE! BONUS MASTERCLASS
from Naomie Rubner, brand strategist and copywriter


CREATE AND CURATE A 
BRANDED SOCIAL MEDIA PRESENCE

Everything you need to know about social media management — and content


After 5 years of  digital marketing at Mishpacha Magazine, Naomie Rubner today develops and manages scroll-stopping social media for businesses that are ready to be noticed. With her data-driven process, caffeinated creativity, and weakness for alliteration, Naomie transforms businesses into memorable brands.

In this bonus masterclass, you’ll discover:

  • How to translate your client's brand into a cohesive (and strategic) social media presence
  • The do's and don'ts of social media copy
  • How to show up online authentically while creating the results you want
  • The process behind smooth and savvy social media management
  • The social media mindset hacks that will serve you and your clients

Plus, you’ll get full access to:

Complete CopyTribe Vault
of Expert Masterclasses

“This Doesn’t Sound Like Me!”
By Justin Blackman

The 3-letter System for Avoiding Those 5 Words Every Writer Dreads

3
1

The Landing Page Crackdown
By Eden Bidani

What Makes Landing Pages Actually, Really Work

2

The Copywriter’s Ultimate Guide To SEO
By Jacob McMillen

Everything a Good Copywriter Needs to Know About SEO

3
4

ChatGPT Named This Class
By Shlomo Genchin

How Smart Copywriters Leverage Artificial Intelligence to Become Stronger and Waaaay More Efficient

Pitch Decks 101
By Jack Zerby

Create Pitch Decks that Impress Investors and Help Bring Your Ideas to the World

5

The Building Blocks Of Masterful Branding
By Elisheva Perlman

How to Consistently Craft a Killer Creative Brief — and Use it to Create Unignorable Brands

6

Social Media Management
and Branding
By Naomie Rubner

How to Create and Curate a Branded
Social Media Presence

7

Creating Viral Videos 
By Zach Atherton

How to Write Compelling, High-Converting Video Scripts

8

SEO Fundamentals
By Fay Friedman

How to Drive the Traffic that Drives Conversions

9

Is Freelance for Me? And Other Tough Questions You Need to Ask Yourself
By Shaina Keren

How to Maximize Your Unique Potential in Today's Copywriting Landscape

10

Design for Non-Designers
By Chaya Murik

Visual Hierarchy & Contrast — and Why They Matter

11



Complete
Profitable Freelancer Vault
of 7 Expert Masterclasses

All-Weather Clients
By Abbey Woodcock

How to Consistently Fill Your Freelance Client
Roster With High-paying Clients...Without Samples, Years of Experience, or a Website

12

Align Price and Position...
and Land Better Clients
By Amy Posner

How to Position Yourself as the Service Provider
That Clients are Lining Up to Hire




13

Master the LinkedIn Game
By Yoel Judowitz

Generating Leads and Growing Your Business with Great Content

14

The Freelancer's Guide to Business Setup
By David Fryman

Legal Advice for Freelancers From a Seasoned Lawyer

15

The Elegant Sales Conversation
By Dov Gordon

How to Master the Sales Call Even if You Hate Selling

16

3 Priceless Pillars of a Pitch
by Laura Lopuch

How to Write Cold Emails That Convert

17

Business Mindset — It's Not Ra-Ra
by Rachel Fakheri

How to Actually Build Your Business and Break Through Barriers With Practical Mindset Techniques

18

“CopyTribe enabled me to give up my less-profitable work and turn to copy as my main job”


I always loved writing, but my professional opportunities felt limited. I didn't see a lot of room for growth. That changed when I signed up for CopyTribe. Not only did the course introduce me to a new field, it gave me foundational skills for navigating it. My business didn't exist before this course. CopyTribe enabled me to give up my less-profitable jobs and complete copy projects as my main job — and I love the work and flexibility!

I gained so much from the positive energy and support — everyone loves the authenticity and camaraderie of Slack, and I've gotten great referrals from fellow CopyTribers. There's no refuting the value of this course.

— Shevi Handelsman CT2, The Copy Concierge

“I have a growing business — and the potential is endless"


I‘d thought that copywriting required a magical, creative skill set. Now I know that it is part art + part science — and by knowing the science, I am already a million times more skilled. I’m now earning 400% of what I was earning one year ago. But the main thing: my goal is 10x and I know it’s possible.

Michal has this amazing ability to build knowledge step-by-step and deliver classes with a WOW factor every time. I’ve loved being part of an environment of supportive professionals, all of whom are driven to achieve and learn from one another.

— Eliana Cline, Eliana Cline Copywriting

This all looks very interesting, Michal.
But is CopyTribe for me??

CopyTribe 8.0 is NOT for you if you…

  • Cannot carve out 4-7 hours on average each week (for 32 weeks) for classes, assignments, and Slack interaction — all crucial elements to growing your skills and your network.
  • Are not prepared to invest significant effort to develop your skills, find a job, or if freelancing, invest in building authority, marketing your services, and growing your network in order to get in front of clients. (We teach you exactly how to do this in Profitable Freelancer. But you need to do the work.)
  • Expect to immediately land a $6K/month job as you break into a new field (this is NOT a get-rich-quick scheme).

CopyTribe 8.0 is PERFECT for you
if you are…

  • An excellent writer
  • Driven
  • Self-motivated
  • Tech-savvy (or willing to try new things)
  • Financially prepared to spend the next 1-2 years building a career and breaking into a new field


Sound like you?
I cannot wait to welcome
you to CopyTribe 8.0.


Enroll now

Give it a try for 30 days

THIS SOUNDS LIKE ME!

I would thrive in this creative, stimulating, flexible career.

But, but…what about AI?

Has the value of copy gone down?
What new skills are essential for marketers to learn?
What can an aspiring copywriter do to stay relevant?
Is AI going to replace copywriters in the future?

My take (Cliff Notes version):

Yes, AI is powerful.
But it’s no substitute for a strategic marketer.

Direction still matters.

AI follows instructions. To get great output, you have to know what you’re doing — and how to steer the ship.

Mediocrity in, mediocrity out.

Even with smart prompting, most AI-generated copy sounds… like a robot. Unless you spend as much time prompting as you would writing, it’s meh.

So... Will AI replace copywriters?

If your writing is weak and not strategy-backed, yes.
But if you know how to write with music, story, and substance — and you understand strategy — then, AI becomes your (invaluable!) sidekick, not your competitor.

At CopyTribe, graduates don’t just write great copy.
They become thinkers, strategists, and problem-solvers that clients come to see as indispensable partners.

Want the full version of my take — including how CT trains
“AI Copy Chiefs”?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

“The best business investment I made.”

If you're looking for just another copywriting course, CopyTribe is not for you.
CopyTribe is THE gold standard because it's a copy + business incubator that is career-transforming. It teaches you every *single* thing you need to run a successful copy business. 

Taking CopyTribe was the best business investment I made. It kickstarted my business, and I went from treading the muddy freelancing waters to having clarity and confidence in what I was doing. If you’re serious about building a copywriting business, CopyTribe is exactly what you need.

— Hannah Lipschutz, hannahlipschutz.com

What LinkedIn is saying about  

Choose your track

The Certified Copywriter

HELP ME GROW A LUCRATIVE & ENJOYABLE CAREER —
AND GAIN FUNDAMENTAL MARKETING AND STRATEGY SKILLS

You’re ready to acquire concrete skills. Take this track if you want everything you need to get a solid copywriting foundation.

Runs: November - April (6 months)

  • THE FULL COPY & MARKETING COURSE:
    23 Craft of Copywriting modules
    ●  8 reviewed and scored assignments
    LIVE Bonus Masterclasses
    Vault of 11 past masterclasses from expert marketers
    Moderated Slack community to get your Qs answered by experts
    Deep accountability and ongoing networking
    CopyTribe Certification badge (with full completion of assignments)
    Access to the CopyTribe network + community for life 🔥
  • THE WRITING MASTERY COURSE: 2 Tighter Writing modules
  • The CopyTribe Resources Vault:
    The Ultimate Copywriter’s Pricing Guide
    12 go-to cheatsheets you’ll pull out again and again
    Complete Client Discovery Questionnaire
    Abridged Client Discovery Questionnaire
    Non-profit Discovery Questionnaire
    LinkedIn Profile Questionnaire
    Customer Interview Template
    Competitive Analysis Template
    The Practical Guide to Landing a Marketing Job
  • LIFETIME access to all classes + materials


Investment:
$750 / month 
(eight payments)

Pay upfront and get a $500 discount!
$5500
(one-time payment)

ENROLL NOW

Sold out

The Certified Copywriter + Profitable Freelancer

HELP ME GROW A LUCRATIVE & ENJOYABLE CAREER —
AND SUCCEED AS A FREELANCER TOO

Take this track if you want to gain a bedrock foundation of copywriting skills PLUS everything you need to set up a promising business. Includes the full copywriting course plus 14 packed classes on processes, pricing, marketing, and client management.

Runs: November - June (8 months total)

  • EVERYTHING in the Certified Copywriter
    PLUS
  • THE FULL BUSINESS & CLIENT MANAGEMENT COURSE
    15 Business Management modules
    4 reviewed and scored assignments
    LIVE Bonus Masterclasses
    Complete Vault of 13 past Profitable Freelancer masterclasses from business experts
    ● The Portfolio-Pro LIVE Workshop — plus a step-by-step written guide
    The Profitable Freelancer certification badge
  • The Profitable Freelancer Resources Vault:
    The Complete Freelancer Contract
    The Abridged Email Agreement
    ● The Complete Proposal Template
    ● The Complete Guide to Best Freelancer Apps
  •  LIFETIME access to all classes + materials


Investment:
$780 / month
(nine payments)

Pay upfront and get a $520 discount!
$6500
(one-time payment)

Enroll NOw
The BUSINESS OWNER TRACK

GIVE ME ALL THE FUNDAMENTALS SO I CAN DIRECT
MY OWN MARKETING WITH CONFIDENCE

Take this abridged track if you’re a business owner who wants to
master key copy & marketing fundamentals

Runs: November - January (3 months total)

  • THE ABRIDGED COPY & MARKETING COURSE
    11 Craft of Copywriting modules
    3 reviewed and scored assignments
    Vault of 10 past masterclasses from expert marketers
    Moderated Slack community to get your Qs answered by experts
    Deep accountability and ongoing networking
    ●  Access to the CopyTribe network + community for life 🔥
  • THE WRITING MASTERY COURSE: 2 Tighter Writing modules
  • The CopyTribe Business Owner Resources Vault:
    The Ultimate Copywriter’s Pricing Guide
    12 go-to cheatsheets you’ll pull out again and again
    Customer Interview Template
    Competitive Analysis Template
  • LIFETIME access to all classes + materials


Investment:
$610 / month 
(five payments)

Pay upfront and get a $250 discount!
$2800
(one-time payment)



CopyTribe 8.0 is a 8-month program that will begin November 19.


Need help or have questions?
Please contact us at hello@copytribe.co

Concerns about the prohibition of paying and accepting interest (“ribbis”)

The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).

Will I be able to upgrade to the Profitable Freelancer segment at a later date?

Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.


A 30-day money-back guarantee for you



We're so confident in this certification program, we offer a money-back guarantee. If you spend 30 days in this program and don't feel it's a good fit for you...

Just contact us and you'll get your money back
(minus a non-refundable $150 registration fee).

NO QUESTIONS ASKED.



Wow, this is expensive!
Couldn’t I take a cheaper copywriting course?

Yes! You could totally find cheaper courses out there.

The reason: CopyTribe is not a digital course;
it's a university-level mentorship program.

There's a reason it costs more:
  • because it works.
  • because people actually complete it.
  • because people actually FIND SUCCESS.
  • because it’s a transformative program — not just information you have to wade through.
If you would consider spending $10K, $20K, $30K on a degree —
realize that this is a university-level program packed into 8 thrilling months.

Except this one doesn't  just teach you — it equips you. To earn meaningfully, work flexibly, and build a career that’s stimulating, sustainable, and genuinely satisfying.

CopyTribe includes live (and fun!) classes, but most importantly, deep accountability in the form of expert-critiqued assignments.

When you get

  • live classes
  • personal guidance
  • expert critiques
  • a supportive community


This drives up the cost, but ultimately, makes the course worth your investment (because you gain the skills you need to thrive).

This is not an online course

We get it — there are amazing courses out there that have loads of amazing content.
But that's exactly the problem

Content overwhelm is real.

It's hard to stay motivated and actually watch stuff when there's no social element, no accountability, no assignments.

That’s why only 4% of people actually complete these courses.

We designed CopyTribe to address this exact issue

OTHER PROGRAMS
CopyTribe Logo
suportive community icon
Supportive community
some
lifetime access icon
Lifetime access
some
daily moderation icon
3x weekly moderation
Portfolio-building assignments
feedback icon
Detailed critiques from coaches
completion rate icon
90% completion rate
Bottom Line:


We’ve heard this from dozens of graduates: they’ve taken other courses and even earned degrees, but CopyTribe is the program they completed — and the one that propelled them forward in their careers.

TRUTH:
Coaching & critiques are a
superpower


→ Many copywriters spend $1000s on coaching, mentoring, and critiques when they start out. Because without experienced eyes on your copy, how can you know you produce work your clients should pay for?

Some programs offer minimal critique… but no one is holding you accountable to send in your copy.

Some programs have assignments…but no one reviews them to see if you’re on the right track.

CopyTribe is built around carefully crafted assignments which are
critiqued & scored by pro copywriters.


“What is the MOST valuable part of   ?"

Ask any CT grad and get the same answer: the critiqued assignments.Without hands-on implementation — and pointed, in-depth critique — all that learning would fuzzify FAST. 💨

Because this isn’t high school.

The assignments hold you accountable. And the instructive comments + motivating feedback from experienced copywriters sharpen your skills and empower you to keep improving.


What does critique look like?

Here are actual comments that CopyTribe coaches made on submitted assignments.




Frequently Asked Questions

What thoughtful people have asked before enrolling

CopyTribe 8.0 is a university-level, cohort-based, mentorship program that

  • comprehensively combines copy skills + business management skills — so you don’t just learn how to write good copy, you learn how to run a sustainable business 
  • integrates ultimate accountability with assignments, check-ins, and deadlines — so the videos and content don’t just sit there, languishing on your hard drive for eternity.

It's intense. 😊 It's a college-level program, equipping you with every copy fundamental you need to succeed.

Members invest 4-7 hours per week, on average. There are ~2 hours of class each week, and ~2 assignments per month that must be completed by the deadline (usually 1 week from the date it was assigned). Before you commit, make sure you’ll have the time and headspace to get the most out of 8-month, fast-paced program and ~bimonthly assignments that will prepare you to be a confident copywriter. 

Those 4-7 hours will give you enough time for trainings + assignments + keeping up in Slack.
And by the end of this certification program:

  • You’ll have the frameworks, formulas and research tips that take the guesswork out of writing, so copy comes MUCH quicker
  • You’ll have learned client management + process techniques that will drastically cut down the (unbillable) time you spend on client back’n’forth
  • You may even have a beautiful portfolio + LinkedIn profile in place. Those things take forever to do on your own.

We totally understand. It's hard to properly complete a university-level program when your plate is overflowing and your life is very busy. If you feel like you're about to fall apart and you're at your breaking point, then this is not a good time for you to take this program.

If you're very busy but you can fit 4-7 hours a week into your schedule to dedicate to this program, then we warmly recommend you to take it. It only comes once a year and next year is not necessarily going to be any less busy for you.

You'll get video recordings of the modules dripped out each week, and we'll have monthly live Q&A sessions. The videos are, on average, 60 minutes long and will be released 1-2 times per week.

The Profitable Freelancer course is for you if you want to secure a more sustainable freelance business.

If you want to finish CopyTribe with deep knowledge about how to run your business and manage clients — the modules, masterclasses, assignments, cheatsheets, and templates in the Profitable Freelancer will fast-track your growth as a freelance copywriter and enable you to freelance more successfully.

If you know you want to only work in-house or for agencies, and not do any work for private clients, the Confident Copy course is enough to give you the skills you need.

No. You will have lifetime access to the recordings, which you can watch via our course platform.

Yes, they do! And no hard feelings. Sometimes, it's simply not a fit. So feel free to try it out and you will get your money back — minus $150 deposit — if you'd like to pull out.


Yes, I am definitely using marketing techniques to promote this course — I'd be a terrible teacher if I didn't! I use the very techniques I teach my students, because they're effective.

That said — any copy I write is about persuading the RIGHT person to join and get value.
If you're not a good fit, we’ll persuade you not to join the program.

And if you ARE a good fit, I will use every technique in my arsenal to help you make a sound, informed decision, because I believe in this program — I know it works, and I want you to be able to access the transformational outcome and career it offers.

Michal personally delivers every module and you can ask her questions
a) during her weekly hours in Slack and
b) during the monthly live Q&A calls.

In addition, multiple other experienced writers are available to answer questions in Slack throughout the week.

Yes, but the price will be double. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now — only $1000 instead of $1950.

Yes. Scholarship applications will open November 14.

However, scholarship applications will not open until registration has closed, so if you don't get chosen to receive a scholarship, you won't have the opportunity.

But you persuade people for a living!
Why should I trust you?


I am definitely using persuasion techniques in the
marketing of this program —
I'd be a terrible teacher if I didn't!

I use the very techniques that I teach my students, because they work.

BUT it's about persuading the RIGHT person to join and get value.

If you're not a good fit, we’ll persuade you not to join the program.

And if you ARE a good fit, I will use every technique in my arsenal to help you make a sound, informed decision, because I believe in this program — I know it works, and I want you to be able to access the outcome and career it offers.

Don't take our word for it.

We invite you to hear it directly from CT grads themselves.
If you’d like to speak directly with a CT grad, clicand we’ll connect you with a graduate who is similar in terms of background and life situation.

LASTLY: you don't have to trust me.
Test-drive the program for 30 days.

IF it's not a good fit, you’ll get your money back — minus $150 deposit — no questions asked.
We've had plenty of people take us upon this offer, and we're always happy. You know yourself and your family and your life situation best. So no need to trust me — try the program and decide for yourself.

"Drastically improved my copywriting skills"


What I love most about CopyTribe is how it makes learning copywriting incredibly approachable and less intimidating. The lessons are broken down into simple, easy-to-understand concepts that are actionable and have helped me drastically improve my copywriting skills.

The assignments kept me engaged and motivated. They tested my abilities and pushed me beyond my comfort zone. What was even more fantastic: having a knowledgeable coach review my work and offer guidance, especially for someone like me who tends to be overly self-critical.

And the Slack community was an absolute gem! It provided a cozy corner where everyone could share ideas, ask questions, and get feedback in a supportive and positive environment.

— Laila Taleb , Conversion Copywriter

“Gave me the confidence to tackle any project”


I joined CopyTribe with two big goals: gain real-world experience and master the strategic side of copywriting. CopyTribe delivered on both!
Through the assignments, I explored different writing styles, discovered my strengths, and figured out which type of copy I enjoy most. It wasn't just theory — it was hands-on learning with real-world applications.
But the real gem was unlocking the strategy behind copywriting. CopyTribe equipped me with the tools to understand what makes copy tick. This gives me the confidence to tackle any project with a clear plan.

Beyond the curriculum, the assignment feedback was invaluable. Expert insights helped me refine my skills, identify areas for improvement, and most importantly, boosted my confidence in my abilities.

I no longer feel like a newbie. I feel like a competent copywriter with the skills and strategy to succeed.

Nev, Copywriter

Choose your track

The Certified Copywriter

HELP ME GROW A LUCRATIVE & ENJOYABLE CAREER —
AND GAIN FUNDAMENTAL MARKETING AND STRATEGY SKILLS

You’re ready to acquire concrete skills. Take this track if you want everything you need to get a solid copywriting foundation.

Runs: November - April (6 months)

  • THE FULL COPY & MARKETING COURSE:
    23 Craft of Copywriting modules
    ●  8 reviewed and scored assignments
    LIVE Bonus Masterclasses
    Vault of 11 past masterclasses from expert marketers
    Moderated Slack community to get your Qs answered by experts
    Deep accountability and ongoing networking
    CopyTribe Certification badge (with full completion of assignments)
    Access to the CopyTribe network + community for life 🔥
  • THE WRITING MASTERY COURSE: 2 Tighter Writing modules
  • The CopyTribe Resources Vault:
    The Ultimate Copywriter’s Pricing Guide
    12 go-to cheatsheets you’ll pull out again and again
    Complete Client Discovery Questionnaire
    Abridged Client Discovery Questionnaire
    Non-profit Discovery Questionnaire
    LinkedIn Profile Questionnaire
    Customer Interview Template
    Competitive Analysis Template
    The Practical Guide to Landing a Marketing Job
  • LIFETIME access to all classes + materials


Investment:
$750 / month 
(eight payments)

Pay upfront and get a $500 discount!
$5500
(one-time payment)

ENROLL NOW

Sold out

The Certified Copywriter + Profitable Freelancer

HELP ME GROW A LUCRATIVE & ENJOYABLE CAREER —
AND SUCCEED AS A FREELANCER TOO

Take this track if you want to gain a bedrock foundation of copywriting skills PLUS everything you need to set up a promising business. Includes the full copywriting course plus 14 packed classes on processes, pricing, marketing, and client management.

Runs: November - June (8 months total)

  • EVERYTHING in the Certified Copywriter
    PLUS
  • THE FULL BUSINESS & CLIENT MANAGEMENT COURSE
    15 Business Management modules
    4 reviewed and scored assignments
    LIVE Bonus Masterclasses
    Complete Vault of 13 past Profitable Freelancer masterclasses from business experts
    ● The Portfolio-Pro LIVE Workshop — plus a step-by-step written guide
    The Profitable Freelancer certification badge
  • The Profitable Freelancer Resources Vault:
    The Complete Freelancer Contract
    The Abridged Email Agreement
    ● The Complete Proposal Template
    ● The Complete Guide to Best Freelancer Apps
  •  LIFETIME access to all classes + materials


Investment:
$780 / month
(nine payments)

Pay upfront and get a $520 discount!
$6500
(one-time payment)

Enroll NOw
The BUSINESS OWNER TRACK

GIVE ME ALL THE FUNDAMENTALS SO I CAN DIRECT
MY OWN MARKETING WITH CONFIDENCE

Take this abridged track if you’re a business owner who wants to
master key copy & marketing fundamentals

Runs: November - January (3 months total)

  • THE ABRIDGED COPY & MARKETING COURSE
    11 Craft of Copywriting modules
    3  reviewed and scored assignments
    Vault of 10 past masterclasses from expert marketers
    Moderated Slack community to get your Qs answered by experts
    Deep accountability and ongoing networking
    ●  Access to the CopyTribe network + community for life 🔥
  • THE WRITING MASTERY COURSE: 2 Tighter Writing modules
  • The CopyTribe Business Owner Resources Vault:
    The Ultimate Copywriter’s Pricing Guide
    12 go-to cheatsheets you’ll pull out again and again
    Customer Interview Template
    Competitive Analysis Template
  • LIFETIME access to all classes + materials


Investment:
$610 / month 
(five payments)

Pay upfront and get a $250 discount!
$2800
(one-time payment)



CopyTribe 8.0 is a 8-month program that will begin November 19.


Need help or have questions?
Please contact us at hello@copytribe.co

Concerns about the prohibition of paying and accepting interest (“ribbis”)

The nature of paying for a course is such that, for students who pay in installments, the total of all the installments is the real price. For students who elect to pay all upfront, the “upfront price” includes a discount that is awarded for early payment. Therefore, students who forfeit the early-payment-discount by choosing not to pay upfront are not transgressing the prohibition of paying interest (provided that the final installment is paid no later than the day on which the course ends). Additionally, students who receive the discounted price by electing to pay all upfront, are not transgressing the prohibition of receiving interest, since they begin receiving value immediately upon payment (they'll receive a proprietary PDF resource via email immediately after purchase).

Will I be able to upgrade to the Profitable Freelancer segment at a later date?

Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.

NO RISK
A 30-Day Money-Back Guarantee for You

I am so confident in this training program, I’m offering a money-back guarantee. If you spent 30 days in this program and don't feel it's a good fit for you....

Just contact us and you'll get 100% of your money back.

NO QUESTIONS ASKED.


WHICH MEANS YOU HAVE NOTHING / NADA / ZERO TO LOSE.

So there's no risk. It's either money well spent, or money not spent. 

But you won't get any value if you don't click one of those little buttons above.
Which is a shame.

“Do I need the Profitable Freelancer or not?”

The Profitable Freelancer is for copywriters who want to freelance.

In it, you’ll learn crucial skills:

How to find clients

How to manage clients

How to price projects

How to sell your services

How to create professional processes

and more.

If you want to freelance successfully, the Profitable Freelancer will save you from learning these the hard way.

(If you want to exclusively work as an in-house or agency copywriter, you will benefit from the skills taught in Profitable Freelancer, but they’re not crucial.)

Is this a get-rich-quick career?
NO, it is not
If you're looking for a program that
will take you from zero-experience to
6-figure copywriter in 1-2 years

— this is not for you.
The magic of success happens when you combine:
Clarity
on us
on us
Community
Execution
that's on you
We give you everything you need to start off on the right foot. And if you're like hundreds of our previous grads....
You'll put in the hard work
— and see good results.

This opportunity only
comes once a year

And consider this:

Any interactive copywriting program costs
$3-5K — and that's without personal critiques or mentoring.

Plus, most copywriting courses focus on copy skills only and don't give you any of the tools you need to understand how to market yourself and land actual clients.

CopyTribe is a unique, foundational program
that you're actually going to complete — and emerge from with every skill you need to succeed, plus a strong network and community for life.


Let’s sum up what you get
when you join CopyTribe now 🔥

23 CRAFT OF COPYWRITING modules

give you ALL the fundamentals of effective marketing and pro-level copy, with a hands-on focus
on the 5 most common projects: ads, emails, websites, brochures, and branding.
So you can take on any job confidently. Charge like a pro. And ace it.

15 BUSINESS, PROCESS & MARKETING modules
in the Profitable Freelancer course

show you how to stand out in a crowded marketplace, price things right, nail proposals + sales calls,
manage clients, and effectively communicate your value.
So the leads flow in, happy to pay your rates. And you don’t stress out about missing payments or nightmare clients.


PLUS

EIGHT VALUE-POPPING BONUSES

  1. LIVE Bonus masterclasses
  2. The Complete Copywriter and Freelancer Contracts
  3. The Confident Copywriter Template Vault
  4. The Profitable Freelancer Template Vault
  5. The Ultimate Copywriter's Pricing Guide
  6. Complete vault of past masterclasses
  7. Exclusive cheatsheets so you never have to start from scratch
  8. PLUS...Go-to business management and writing checklists you'll pull out again and again


YOU’LL ALSO GET:

  • 12 critiqued + scored assignments, so you get a chance to practice what you’ve learned and make sure you’re applying it right
  • Access to a unique, private forum, so you can ask questions, hash over classes, set goals, get support, and find copy buddies who’ll remain friends waaaaay after the program ends.
  • Widely-recognized CopyTribe completion badge, so you can post it on your email signature, LinkedIn profile, and website.
  • Mentors who get to know you, and guide you every step of the way.

“If you really want to gain, you need hands-on learning”

I loved that we had to do the assignments — I really absorbed the material better and gained measurable benefits. Other courses I have taken in the past sorely lacked this — I would listen and even take some notes — but without hands-on learning I walked away without gaining true benefits.

— Chaya Miller, artisandesignstudio.co

Dear Friend,

If you’ve made it all this way to the bottom of the page…something about this is speaking to you.

If you're a copywriter who wants to: 

  • Run a freelance business that excites you
  • Feel confident you know what you're doing
  • Stand out as an expert, strategist, and invaluable consultant

Or if you’re a business owner who wants to:

  • Stop feeling shaky around marketing decisions
  • Acquire a solid understanding of copy & marketing strategy
  • Take charge of marketing from start to finish — with confidence

…then I'd love to welcome you into CopyTribe 8.0.

I look forward to showing you the ropes — even as the market changes and the role of a copywriter evolves to meet the needs of business owners. I’m confident that if you put in the work, a bright future awaits you. I’ve seen what this program can do for hundreds of people like you.

Remember: it's just a test drive. You can try it out, see if it's a good fit, and decide for yourself.I can't wait to meet you.

I can't wait to meet you. 💖

Sincerely,

Michal

“Well worth the investment.”

This program is incredibly valuable — worth its weight in gold. The opportunity to learn from Michal, combined with the practical experience and mentorship offered by CopyTribe, was a golden opportunity to grow. I'm very happy with the program and the training I received, and it was well worth the investment for my career — and in myself.

— Ashley Smith, Brand Voice Strategist & Copywriter

DISCLAIMER: While many of our graduates have made back their money within a few months of finishing the program, and while many of them enjoy consistent, high-income months, enrolling does not guarantee results. We do not promise that after this program, you will get a steady stream of high-paying clients, or land your dream job. What we do promise (based on training 550 freelancers over 7 cohorts): if you’re a strong writer who invests the time to learn what we teach and put it into practice, you will have the skills you need to succeed.